Poole Consulting

11/03/2021

A Responsive Website Design will benefit your business's SEO efforts in a big way.

Google's algorithm uses various metrics to determine whether or not a user has had a positive experience when viewing your website.

A responsive website that is able to adapt for optimum functionality and easy of navigation, will go a long way to ensuring a positive user experience.

Users will be more inclined to stay on your site and read through the content relevant to their search.

The Google algorithm will then identify your website as one that likely provides quality content and a good experience for the user.

This means that Google is more inclined to recommend your website for similar keyword searches in the future.

Let’s Connect:
Website: http://www.poole-consulting.com/
LinkedIn: https://www.linkedin.com/in/sam-poole-marketing-professional/
Facebook: https://www.facebook.com/pooleconsultingmarketing



https://www.linkedin.com/feed/update/urn:li:activity:6775707029089611776

09/03/2021

Remember that building a brand is about connecting with customers and developing meaningful relationships with your target audience.

This is the key to long-term growth and why your primary focus should always be an effective marketing strategy, rather than just driving sales.

08/03/2021

No budget? No problem!

Paid advertising through Google and social media platforms is definitely going to benefit your business, whether it's by creating awareness, generating leads, or facilitating conversions.

But, it's still possible to achieve these marketing objectives organically using tried and tested SEO tactics.

Sure, it's going to take time and require more elbow grease, but with focused and calculated effort it's possible to optimize your website and online content enough to appear within the first page of Google's search results for keywords relevant to your business.

While there are many facets to SEO, the most important things to focus on are the keywords you choose to rank for, the content you create around those keywords, and the quality of inbound links to your website.

All of this adds to the user experience, and the better the user experience, the higher you will rank in the Google search results.

An optimized website and a good, consistent SEO strategy is enough to begin with, until you have the budget for paid advertising.

Let’s Connect
Website: https://lnkd.in/d3zUDBp
LinkedIn: https://lnkd.in/drNMPSS
Facebook: https://lnkd.in/dUVyZYC

04/03/2021

I've been doing some mentoring recently, offering business and marketing advice to aspiring entrepreneurs looking for guidance.

In speaking to these individuals I'm reminded of the challenges one faces at the beginning of that journey toward starting your very own business.

The bad news is that, as a business owner, you will always be faced with challenges, irrespective of how successful you are. Sometimes the challenges will be easier to deal with, and other times they'll feel completely insurmountable.

Many simply give up when they are faced with the bigger challenges, which is why so many new businesses fail or never even get off the ground.

The good news is that these challenges are temporary - they will come and go. The most important thing you can do is stay positive and don't give up.

Keep moving forward, one foot in front of the other, and you will get through it. Be patient and consistent in your actions and you will succeed.

23/02/2021

I just want to say a HUGE Thank You to all of you wonderful people who so kindly liked and followed my page 😃

I appreciate it so very much and hope that, through this page, I can bring you some real value.

Here's to all of you! Have the most amazing day!

11/02/2021

I'm often asked about pay per click advertising and, in particular, whether it's better to allocate ad spend to Google Ads or to focus on Facebook Ads. Perhaps this article will shed some light on the topic.

People often ask me: "Should I use Google Ads or Facebook Ads to promote my business? What is the difference?" Many of us spend a great deal of our time online these days, and for good reason. The internet has given us the means to connect and socialize with others effortlessly.