BMi Research

16/06/2026

Youth Day is a reminder that assumptions can hold brands back.

ROOTS 2025 shows that South African youth don’t fit neatly into traditional marketing stereotypes. They engage with multiple media platforms, draw information from a variety of sources and make decisions through complex consumer journeys.

The brands that succeed are those guided by evidence rather than assumptions.

Because good research doesn’t confirm what we think we know. It reveals what consumers are actually doing.

29/04/2026

Being able to view the in-store performance of your product or brand as seen through the eyes of your customers is a potent, strategic tool.

BMi Research’s customised mystery shopping audits undertaken by our team of experienced mystery shoppers allow you to track in-store performance, test training programmes, and recognise and reward star performers.

The result? Greatly improved in-store experiences and enhanced brand loyalty.

Get in touch to sign up for a mystery shopping audit for your brand.

24/04/2026

Launching a new consumer product can be daunting; it has to stand up to shelf competition and hold its own against competitors.

Testing your product at every stage of development allows you to gauge market reaction and adapt your design upfront for the greatest chance of success.

Benchmarking your new product against competitor products ensures you offer your customers the best product experience.

Thoroughly test your FMCG product, from concept stage through unbranded products ready for packaging, to branded goods on supermarket shelves with BMi Research’s qualitative and quantitative product testing solutions.

21/04/2026

If you’ve ever wanted to know what customers REALLY think of your brand experience, you’ll want to try CX Online.

This BMi Research tool gathers insights from trained shoppers who monitor the customer experience on your e-commerce site, from shopping registration to final product delivery.

Seeing how your customers perceive your site allows you to pre-emptively correct functional issues or service gaps to maintain your competitive edge.

Try CX Online, and take the guesswork out of your online customer experience.

15/04/2026

The opportunities to grow your business are there but knowing what to look for and how to match these to your offerings is key.

BMi Research’s market demand and quantification solutions provide insights into key market trends, volumes, values, packaging, distribution and growth forecasts.

Understanding the market landscape, drivers and forecasts allows you to harness opportunities to design an effective business strategy and grow your footprint across sub-Saharan Africa.

Get in touch to explore your business’ growth prospects.

09/04/2026

Ever wondered what your customers are actually seeing? In today’s attention economy, you’ve got between 2 and 5 seconds to land your message. And even then, there’s no guarantee your ad is noticed, understood or remembered.

That’s where eye-tracking changes the game.

By measuring real human attention, not assumptions, brands can see exactly:
✔️ What gets noticed
✔️ What gets ignored
✔️ What drives recall and action

BMi Research’s Ad-Apt solution uses eye-tracking in real digital environments to help brands optimise creative, reduce wasted spend and improve ROI.

Because in a world flooded with content, attention isn’t given. It’s earned.

Read more here https://www.bmi.co.za/eye-tracking-the-most-potent-ad-testing-tool-in-the-attention-economy-news?page=1

07/04/2026

How does your brand really stack up against the competition? Understanding what’s working, what’s not, and where to focus next is key to growth.

Read more from our Research Manager, Michelle Daines.

How does your brand shape up against your competitors? That's what every brand wants to know. That, and how to grow what's working and how to fix what's not. This most likely explains why, after more than five years, Brand Gauge - BMi Research's brand health measurement and tracking tool - remains t...

07/04/2026

Measuring your brand's relative strengths and weaknesses against that of your competitors allows you to isolate the levers that drive equity growth.

BMi Research’s Brand Gauge not only looks at key equity category drivers, but also tracks brand funnel metrics such as awareness, trial, consideration, usage and loyalty.

This solution not only provides insights into brand equity performance, but helps identify gaps at point of sale and in market activations to optimise brand performance.

22/12/2025

The BMi Research Team would like to wish all of our clients a blessed festive season and a wonderful New Year.

Thank you for all your support this year. We look forward to continuing to provide you with strategic research solutions that drive your business growth in 2026!

31/10/2025

From treats to entertainment, to costumes and makeup - Halloween highlights how consumer trends show up across categories.

Whether it’s buying sweets and snacks, planning nights out or local events, shopping for costumes and makeup, or even snapping the moment on your phone – every purchase tells a story about consumer behaviour.

At BMi Research, we uncover these patterns through our ROOTS Business Category and Area Reports, offering in-depth insights into South African spending across Tech, Leisure, Loyalty, Food & Groceries, Fashion, Beauty & Health, Transport, Finance and Home

Our data helps brands identify opportunities, refine strategy, and connect with consumers where it matters most.

Contact us to find out more! https://www.bmi.co.za/contact