BMi Research

BMi Research From consumer to industrial research, we deliver both quantitative and qualitative solutions that answer your questions and unlock growth opportunities.

What is it about an ad that makes someone stop, look and remember?Ad-Apt helps brands understand what lights consumers u...
17/09/2026

What is it about an ad that makes someone stop, look and remember?

Ad-Apt helps brands understand what lights consumers up, and what turns them off, when viewing creative. Ad-Apt is BMi Research’s advanced attention-based ad testing solution, delivered in partnership with Lumen.

Ads are tested in realistic digital environments using eye-tracking technology that focuses on actual human attention.

It measures whether an ad is seen, which elements are noticed, the order in which they are viewed, average gaze times and which elements attract or lose attention.

These insights allow brands to optimise their creative for maximum attention and recall.

Brands go through different stages, each one presenting its own set of challenges. Knowing how to respond comes from a d...
14/09/2026

Brands go through different stages, each one presenting its own set of challenges. Knowing how to respond comes from a deep understanding of what makes your brand tick at various levels, and how your market reacts to this.
Brand Gauge from BMi Research strategically guides brand owners through these stages.

At brand inception or launch it informs understanding of the brand category and landscape to harness unexplored opportunities and ensure a successful launch.

For market dominant brands, it underpins maintenance strategies of how to hold steady and build market positions. It can be more difficult to maintain dominance in a market than grow a new or existing brand.

Where brand sales are tapering off, Brand Gauge helps brand owners understand the causality of the decline and how to reverse this.

No matter what lifecycle stage your brand is in, it needs Brand Gauge to optimise its performance.

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Not a second can be wasted in trying to reach this market.Investing in high-impact campaigns does little if they focus o...
02/09/2026

Not a second can be wasted in trying to reach this market.

Investing in high-impact campaigns does little if they focus on the wrong things.

BMi’s Ad-Apt eye-tracking technology is a state-of-the-art ad testing solution that measures attention and tracks eye movement on digital ads.

If users are looking at certain ad elements and ignoring others, this solution identifies that, clearly illustrating what makes this market tick.

When visual attention is the critical factor in an attention-starved market, Ad-Apt eye-tracking is the strategic tool that breaks the barriers of brand visibility.

Find out what this highly advanced solution can do for your brand here: https://www.bmi.co.za/eye-tracking-the-most-potent-ad-testing-tool-in-the-attention-economy-news?page=1

Gathering insights to determine the strategic direction for your brand is critical. But all too often service providers ...
31/08/2026

Gathering insights to determine the strategic direction for your brand is critical. But all too often service providers focus on one stage only, leaving brands unsure of their next steps when they’re ready to evolve.

BMi Research’s Brand Gauge solution is relevant for all brand stages, from launch through high-sales periods to times when sales are dropping and you need to understand why.

This ability to track performance at every lifecycle stage, on an ongoing basis, is the true strength of this solution. It ensures that a brand continues to grow optimally, delivers the required returns, and proactively implements strategies to achieve positive growth.

Let BMi Research help you maximise your current brand stage, and prepare for the next one, with a tailored Brand Gauge solution.

Marketers have mere seconds to capture consumer attention. But creative genius doesn’t guarantee success in the attentio...
20/08/2026

Marketers have mere seconds to capture consumer attention. But creative genius doesn’t guarantee success in the attention economy. Not all ads are noticed, not all messages are understood and not all ads drive intent.

That’s why eye-tracking ad testing is such a game changer. It shows marketers exactly where their ads are getting it right, and where they’re getting in wrong, to stop the scroll and make a connection.

BMi’s Ad-Apt is the ground-breaking eye-tracking solution that’s changing the way brands reach SA consumers.

That’s what every brand wants to know. That, and how to grow what’s working and how to fix what’s not.This most likely e...
18/08/2026

That’s what every brand wants to know. That, and how to grow what’s working and how to fix what’s not.

This most likely explains why, after more than five years, Brand Gauge – BMi Research’s brand health measurement and tracking tool – remains the company’s single, most-rapidly growing research solution.

Brand Gauge measures the performance of a brand in a competitive context. It provides intel on a brand’s relative strengths and weaknesses, and the levers to push or pull to accelerate or underpin growth.

If you’re looking for real brand insights to inform your strategic direction, get in touch with our team.

WE’RE HIRING | REPORTING ANALYSTBMi Research is looking for a Reporting Analyst to join our Pricing Intelligence team.We...
14/08/2026

WE’RE HIRING | REPORTING ANALYST

BMi Research is looking for a Reporting Analyst to join our Pricing Intelligence team.

We’re looking for someone with strong analytical skills, excellent attention to detail and advanced Excel proficiency.
📍 Permanent position based in Craighall, Johannesburg
📅 Start: ASAP

Think you’re a good fit? View the full job spec and apply here: https://www.bmi.co.za/careers

The true value of research isn't in the report. It's in the decisions it helps organisations make.We're proud to have pa...
11/08/2026

The true value of research isn't in the report. It's in the decisions it helps organisations make.

We're proud to have partnered with Crawford International on a number of research projects, helping turn consumer insights into meaningful, strategic action.

Thank you, Anna Kelly, for your recommendation and for trusting BMi Research to support your decision-making.

Read more client testimonials here: www.bmi.co.za

Today, on national Women’s Day, we honour the role of women in our society.Beyond the stats and facts of consumer resear...
09/08/2026

Today, on national Women’s Day, we honour the role of women in our society.

Beyond the stats and facts of consumer research, we see the community builders, the business leaders, the home makers, the mothers, the daughters, the sisters, the wives, the best friends and the contributions they make.

To all South African women, Happy Women’s Day.

When sales slow, many organisations immediately start talking about a new logo, new packaging or a brand refresh. But so...
22/07/2026

When sales slow, many organisations immediately start talking about a new logo, new packaging or a brand refresh. But sometimes the problem isn't the brand.
It could be distribution. It could be pricing. It could be visibility. It could be customer experience.
Before changing years of accumulated brand equity, make sure you've correctly identified the problem you're trying to solve. The best decisions start with evidence, not assumptions.

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