The Iconic Group

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The Iconic Group

The Iconic Group is home to Motion Icon Escalator Step Branding and Social Icon Influencer Marketing. Social Icon takes brands into the 2020’s!

In today’s noisy, competitive world, where consumers are bombarded with advertising messages, marketers are constantly seeking effective and innovative advertising mediums that will give their brand a competitive edge. Motion Icon offers an eye-catching, disruptive solution to traditional Out of Home (OOH) media, leveraging a globally patented product that offers brands the opportunity to transfor

m the everyday escalator into a powerful, moving billboard right at the point of purchase. Motion Icon’s escalator step branding offers unlimited creative visual opportunities for brands looking to unlock the power of hyper-proximity communication. BENEFITS OF OUR MOVING MEDIA PLATFORM
- A moving media platform suitable for any budget.
- Adaptable to all escalator profiles
- Multiple brands can be displayed simultaneously.
- Unlimited creative opportunities
- Continuous 24-hour exposure.
- Flexible campaign periods.
- Sections of escalator panels can be changed to create phased campaigns.
- Enhances the visual appeal of the escalator.
- Captures audience attention before reaching a point of purchase.
- Converts a maintenance liability into a dynamic asset and revenue stream benefiting landlords, whilst creating a new advertising medium. Unleash the scaled power of content creators with a complete 360-degree influencer marketing platform powered by proprietary AI, maximising the ROI on your advertising and social influence campaigns. Social Icon delivers marketing results unlike anyone else by leveraging advanced data, analytics and world-class tools with unmatched reporting. Got a fabulous idea? We can make it happen. Social Icon specializes in influencer marketing best practices, fused with creative concepts and cutting-edge analytics, providing the ultimate ROI. Connect with our team and start planning your next influencer marketing campaign. Make Your Next Campaign Iconic!

14/11/2025

🇪🇬 Citystars Mall, Cairo

Our first installation in Egypt and a bold debut at one of Cairo’s most iconic retail destinations. From creative concept to flawless ex*****on, our team delivered a standout Motion Icon installation that blends design, visibility, and safety in motion.

Bringing world-class escalator branding to new markets, one step at a time.

12/11/2025

📍 Mall of the North, Polokwane

Another striking retail installation brought to life, this time for HONOR. From concept to completion, our team handled the full installation with precision and attention to detail, ensuring the brand shines in every corner of the space.

Bringing global tech experiences closer to South African shoppers, one installation at a time.

10/11/2025

Great branding turns heads and makes public spaces safer.

Every Motion Icon installation is built with visibility and accessibility in mind.
From high-contrast visuals to carefully calculated demarcation strips, the design supports all passengers.

When safety meets smart advertising, everyone wins.

Ready to take the next step? Let’s have a chat!

📩[email protected]
☎️(+27) 10 975 4266

07/11/2025

Your audience does not live on one channel.

That is why we push for hyperproximity advertising, reaching people where they walk, scroll, and shop.

With a consistent storyline that stretches from public space to private screen, you gain more than exposure. In fact, you build true brand momentum.

Ready to share your brand’s full story? Send us a message!

📩[email protected]
☎️(+27) 10 975 4266

05/11/2025

Every mall visit is a journey and The Iconic Group ensures your brand is present at every critical step.

Exterior billboards create awareness before shoppers even step inside.
Escalator step branding immerses them in your message with unmatched visibility and dwell time.
Ava Chat activations bridge the physical and digital, capturing leads and sparking interaction.
In-store or activation zones provide the final push to purchase.

This multi-touchpoint approach ensures your brand isn’t just part of the journey, it guides it. And with measurable reporting at every stage, you know exactly how your investment is performing.

03/11/2025

Own 80m² of moving media, full brand dominance, zero competition.

Escalator step branding delivers, a format that doesn’t share space, doesn’t rotate messages, and doesn’t get lost in the noise.

Shoppers engage for up to 40 seconds during each ride, making this one of the longest dwell times of any mall media format. Add in the movement that naturally draws the eye, and your brand becomes impossible to ignore.

When you want to make a statement that lasts, size and exclusivity matter. With The Iconic Group, your message owns the space.

01/11/2025

Awareness is only the beginning. With Ava Chat, your campaign connects shoppers directly to your brand in real time. By scanning a QR code on escalator steps or risers, shoppers can instantly engage with an AI-powered brand avatar.

From personalised product education and exclusive promotions to gamified experiences and lead capture, Ava Chat turns passive viewing into active participation.

Every interaction is measurable, from scans and dwell time to conversions and captured data for remarketing.
It’s where physical advertising meets digital engagement, ensuring your campaign delivers both visibility and measurable results.

30/10/2025

Shoppers are 9x more likely to take action within 25 minutes of seeing an ad. That’s why our escalator step branding is positioned just meters from the point of purchase, right where buying decisions are made.

Combined with the fact that 70% of mall visitors are repeat shoppers, this means your brand message is reinforced week after week, visit after visit. Proximity drives immediacy, and frequency builds recall. Together, they convert attention into action.

With The Iconic Group, your brand isn’t just seen, it’s remembered and acted on.

28/10/2025

Every escalator ride offers up to 40 seconds of brand exposure, with visibility stretching to 100m.

That’s more than exposure, it’s measurable impact.
Campaigns with The Iconic Group have delivered 2.8x ROI compared to traditional mall media.

Your spend deserves results. We make sure you see them.
📩 [email protected]

☎️ (+27) 10 975 4266

15/10/2025

Your brand. Every step of the way.

Escalators aren’t just for moving people.
They are prime real estate for your message.

With BRaaS you get:
🏢A marketing solution for space you already own
👀 High-footfall brand visibility
🔄 Creative refreshes
🏢 Flexible solutions for malls, HQs and corporate spaces

Turn escalators you own into powerful marketing assets.

📩 [email protected]
☎️ (+27) 10 975 4266

13/10/2025

Make your brand unforgettable.

🎇In a cluttered advertising landscape, your brand needs to stand out. Escalator step branding is one of the most effective ways to cut through the noise. With striking visuals, your brand will stay in the minds of consumers, where colour increases recognition by up to 80%.

Let’s create something that catches their eye and keeps them engaged!

📩[email protected]
☎️(+27) 10 975 4266

10/10/2025

Brand big without the big upfront spend.

Traditionally, escalator branding came with heavy once-off costs. With BRaaS, it’s a simple monthly subscription to keep your escalator updated and on the move. No production surprises. No expensive resets.

👉 What you get? Predictable budgeting with maximum impact.
Get the most out of the space you already own.

🔥 Get your brand moving with BRaaS

📩[email protected]
☎️(+27) 10 975 4266

Address

445 Vale Street
Randburg
2194

Website

http://www.motioniconsa.co.za/

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