Red Cherry Interactive

01/09/2026

Big news for the Red Cherry family 🍒✨

Our CEO, Pheladi Mphahlele, has been featured in ABSA’s 100 Women series on her24, recognised for redefining Africa’s story through the power of purpose. Absa South Africa News24.com

When the FIFA World Cup spotlight turned to Mexico, Red Cherry Interactive as on the ground too, sharing South Africa’s story with a global audience through our tourism media channels. FIFA World Cup

Since taking majority ownership of Red Cherry in 2018, Pheladi has grown the agency from its media-buying roots into a fully integrated advertising and marketing business, while staying true to what she calls “effective creativity”: storytelling that creates real connection, not just attention.

As a Black woman leading a female-owned agency in an industry that hasn’t always made room for either, she’s just as committed to opening doors for others, through the Red Cherry Foundation and her work empowering women in business.

“True success is measured not only by the business you build, but by the opportunities you create for others along the way.” 🙌

This recognition belongs to the whole Red Cherry team. And it’s worth saying that this campaign is 100 Women, 100 Stories. a powerful line-up of leaders across every sector standing alongside her. Beyond even that, it’s a nod to the countless women whose stories of resilience, ambition and impact haven’t yet been told. We see you too. 🫵

Thank you to Absa and her24 on News24 for this honour.

Read the full feature:
https://www.news24.com/brandstory/partner-content/the-leaders-who-refused-to-wait-for-permission-and-built-their-own-tables-20260828-0624

14/08/2026

Behind every brand are people.
And behind 26 years of Red Cherry is Faye.
Faye Dawood

She started this journey with us and along the way she grew into the leader she is today, our Media Director. She’s seen every version of us. The messy ones. The winning ones. The ones where we had to dig deep.

Through it all, Faye has shown up with commitment, creativity and care. She has told our story, protected our voice and helped us navigate a media world that’s constantly changing.

To Faye:
Thank you for 26 years of being with us.
Thank you for growing into leadership with us.
Thank you for reminding us that brands are nothing without the people who build them.

We celebrate you today and every day ❤️🍒

thankyoufaye

06/03/2026

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20/02/2026

20/02/2026

Digital infrastructure is scaling at pace.

Over R50 billion investment is expected over the next three years to strengthen South Africa’s digital backbone, including the expansion of data centres (with 55 already built).

The highlighted advancing digital public infrastructure through the rollout of a Digital ID and the digitisation of key services, from driver’s licences and matric certificates to SASSA eligibility.

’s forthcoming research shows that South Africa will need to invest between R108 billion and R142 billion in the coming years to connect all households to high-speed broadband. This investment is driven by distance for fixed network infrastructure and the expected minimum download speed. The supports the adoption of the universal meaningful connectivity (UMC) framework as the basis for a national digital inclusion strategy.

16/12/2025

At Red Cherry, our strength lies in the diversity of our people. This Day of Reconciliation, we honour the voices, perspectives, and cultures that make our team - and our work - truly South African.

15/12/2025

Monday Motivation from Armando, our Senior Graphic Designer:
“Sometimes it’s not as bad as it seems, it’s just bad for you in the moment.”
Keep going. Growth is happening behind the scenes. 💫