Adclick Africa

13/04/2026

For the longest time, ranking on the first page of SERPs was key. However, with the shift in search engines and the rise of AI, that dynamic is starting to change.

Users are no longer just clicking through multiple links to find answers. In many cases, they’re getting what they need on the AI overview. As a result, more brands are paying closer attention to community-based platforms. These are digital spaces where people are actively engaging, asking questions, and sharing real experiences.

It’s not that SEO no longer matters. It does, but high rankings don’t always translate into meaningful engagement or conversions. This truth is that where your audience interacts often matters more than where you rank.

13/03/2026

On Thursday, 5 March 2026, Adclick Africa participated in the Absa ELT: Media | Digital & Innovation Expo at The Leonardo, Sandton.

A valuable space for conversations around media, digital engagement, and tech innovation, bringing together marketing professionals focused on the future of business for SMEs and customers.

20/10/2025

18/09/2025

Many businesses think that just having a website is enough — but without SEO, your site is invisible to most potential customers.

In an SEO Checklist Webinar by our sister company SME South Africa , our Creative Marketing Manager Marcio Quintal walks us through how to optimize websites, improve visibility, and drive more traffic. Whether you’re a beginner or a seasoned marketer, this webinar provides actionable strategies tailored for South African businesses.

🎥 Watch the full webinar here: https://lnkd.in/dBGUwr7m

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05/09/2025

Adclick Africa has been selected as a finalist in five categories at the New Gen Awards for our work on the Bonitas For all Life Stages campaign! We’re incredibly proud and excited for the New Gen Awards.

Our category nominations include:

1. Best Revenue Generating Marketing Campaign or Event - Sponsored by Unilever South Africa.
2. Best Low Budget Campaign - Sponsored by Unilever South Africa.
3. Excellence In Content Marketing - Sponsored by WesBank.
4. Best CRM Strategy Campaign – Sponsored by Volkswagen Financial Services.
5. Best CRM Strategy Campaign by an Agency – Sponsored by Volkswagen Financial Services

The New Generation Social & Digital Media Awards

20/08/2025

The world of search has drastically changed, urging brands to approach .

18/08/2025

The world of search is constantly evolving, and brands must keep adapting to stay ahead. One of the latest challenges is zero-click marketing. So, how can you survive it? Here are some key insights to help you navigate zero-click marketing.

For more, see this https://smesouthafrica.co.za/zero-clicks-and-competing-with-the-ai-overview-sme-edition/

09/08/2025

They walked so that we could run 💪🏾👸🏾 Happy National Women's Day.

Iconic women in the picture: Rahima Moosa, Lilian Ngoyi, Helen Joseph, and Sophia Williams-De Bruyn.

21/07/2025

Want to boost your B2B lead generation and conversions?

Here are 7 essential strategies that can help you do just that.

15/05/2025

MMA NEXT! Conference Takeaways with Adclick Africa

We recently had the opportunity to attend the MMA Global MMA NEXT! Conference, and it offered a refreshing mix of strategic insight, creativity, and thoughtful conversation around the future of marketing.

Here are some key highlights:

Intuition still matters: While data remains essential, decisions grounded in experience, research, and stakeholder input are just as important.

Storytelling over hard selling: TikTok’s Carl Jordan emphasized that strong narratives can humanize even the most complex products.

Start early: Growth strategies from platforms like Spotify show the value of engaging audiences long before conversion.

Think beyond the click: In today’s AI-driven, zero-click world, content needs to earn attention immediately — especially for platforms like SME South Africa.

AI and Martech: The goal isn’t to collect tools, but to solve specific problems and improve outcomes.

We’re grateful for the opportunity to learn from industry leaders and look forward to putting these insights into action.

05/05/2025

Our founder, Velly Bosega, shares insights and lessons learned on building Adclick Africa into what it is today, including challenges faced and solutions implemented.

“Staying ahead in a crowded field requires more than just instinct, it takes constant evolution. Our competitive advantage lies in our commitment to continuous technological innovation,” Says Velly

Written by: Rugare Mubika

Read more here:
https://businessbeat24.com/from-street-hustler-to-digital-ceo-the-rise-of-velly-bosega/