McD Squared

McD Squared McD Squared is a creative marketing, communications and digital agency specialising in IT and teleco

McD Squared is a marketing, communications and digital agency specialising in IT and telecommunications. Launched in July 2013, McD Squared provides strategic communications, media relations, marketing advice and social media communications services to organisations wanting to build their brand in the South African and broader African market. Our services include:
- Marketing strategy development incorporating above-the-line, through-the-line and below-the line to ensure an integrated approach across all potential touch-points, including events
- Communications services including strategy development, public relations, crisis communications, media relations and spokesperson training
- Social media communications including strategy development, spokesperson training and community management

Our objective is to provide our clients with an integrated approach to all their communications needs by projecting one voice across multiple channels, while growing their brand. Each client receives hands-on attention and we treat each brand with the respect we would our own.

Having expertise and knowing how to turn that expertise into a compelling point of view are two very different things.We...
10/09/2026

Having expertise and knowing how to turn that expertise into a compelling point of view are two very different things.

We help find the story hiding inside the business.

It’s a slightly uncomfortable question. But a good one.Visibility doesn’t happen because you’re the best at what you do....
03/09/2026

It’s a slightly uncomfortable question. But a good one.

Visibility doesn’t happen because you’re the best at what you do. It happens because you consistently give the market a reason to notice you.

That’s the work

Your business is doing genuinely interesting things. The problem? The people who need to know about it... don't. 👀That's...
31/08/2026

Your business is doing genuinely interesting things.

The problem? The people who need to know about it... don't. 👀

That's where we come in!

McD Squared helps B2B and tech brands turn everyday expertise, bold opinions, and big milestones into stories people actually stop scrolling for. ✨

Let's get your story told. 📲

A picture is worth a thousand words. In PR, sometimes it’s worth an entire story.From the moment that captures a journal...
19/08/2026

A picture is worth a thousand words. In PR, sometimes it’s worth an entire story.

From the moment that captures a journalist’s attention to the image that stops the scroll, photography has always been part of how stories are told, remembered and shared.



Great communication isn’t only about what you say. Sometimes, it’s about what people see.

AI is transforming the workplace at an incredible pace, but it hasn't replaced curiosity, creativity or critical thinkin...
06/08/2026

AI is transforming the workplace at an incredible pace, but it hasn't replaced curiosity, creativity or critical thinking.

Organisations that invest in their people alongside technology are building workforces that can adapt, innovate and lead through change.

Technology enables performance. People create it. That's still true today.

Start with the story, not the tool. It's tempting to open with tactics: which journalists to pitch, which platform to po...
30/07/2026

Start with the story, not the tool.

It's tempting to open with tactics: which journalists to pitch, which platform to post on, which tool to buy. But the campaigns that actually land start earlier: what does the client need people to believe, and why would anyone care? Skip that question and the smartest monitoring dashboard in the world won't save the campaign.

What's the one question you always ask before building a pitch list?

AI tools can turn out a media list, a boilerplate, even a first-draft press release in seconds. What they can't do is se...
29/07/2026

AI tools can turn out a media list, a boilerplate, even a first-draft press release in seconds. What they can't do is sense when a journalist's gone cold, when a client's nerves need managing before a big announcement, or when "no comment" is about to become the story. Great PR still runs on instinct built from years of relationships, not prompts.

What's a read on a situation no AI tool would have caught?

A press release can go out in minutes. Trust takes years to build and one bad crisis response to undo.AI can draft a sta...
27/07/2026

A press release can go out in minutes. Trust takes years to build and one bad crisis response to undo.

AI can draft a statement, summarise coverage, even predict sentiment before a story breaks. What it can't do is decide whether a client should apologise, stay silent, or get ahead of a story; that judgement call is still built on relationships and credibility, not speed. The agencies that last aren't the fastest to publish. They're the ones clients trust to tell them the hard truth before a journalist does.

What's one moment trust mattered more than speed in your work?

17/07/2026

13 years. 1 mission: tell specialist stories right. 🎯
Thank you to our clients, journalists, and team for building this with us.
What's next? Bold. Curious. Fearless. 🚀
🎥

14/07/2026

13 years is a long time to keep showing up 🙌
Not for the headlines, for the harder, quieter work behind them. The listening. The timing. The trust built one conversation at a time.

That's the part of this industry we fell in love with, and it's the part we're still chasing.

Here's to the next chapter 📖✨

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Saldanha

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