Primedia Malls, South Africa’s leading mall experts seamlessly connect brands to shoppers, through smart media and shopper marketing solutions with their unmatched bouquet of service offerings, all under one roof. Primedia Malls forward thinking approach focusses around four main areas of shopper marketing, digital solutions, activations and mall media. With long standing relationships with over 4
0 malls countrywide, reaching millions of shoppers annually, Primedia Malls has the power to connect your brand to the right audience at the right time. With effect from 1 July 2022, Primedia Malls integrated into the Primedia Retail cluster of businesses. The integration of this division under Primedia Retail further enhances Primedia Retail’s ambition to be the leading media partner in South Africa that offers brands unbeatable opportunities to engage with shoppers. A core focus of Primedia Malls will be continued investment into digital capabilities that not only offers impact, but also programmatic, dynamic and anamorphic content display capabilities. We will continue to work tirelessly to retain and attain the key media rights in the tactically suitable shopping malls across South Africa. In addition, by leveraging the power of all Primedia assets, show-stopping events that drive shopper engagement will be amplified in shopping malls nationally. With an engaged, motivated and highly skilled team, we are extremely optimistic that Primedia Malls will provide brands with innovative and creative solutions that will exceed campaign objectives and ensure that the last mile is fully covered.
