Wickus Van Wyk

Wickus Van Wyk 🔵 Building Brands With Paid Ads
👨🏻‍💻 Co-Own V8 Group
📈 V8 Media | Grew 600+ Brands
💼 V8 Capital 5x Partners
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15/05/2026

A house in South Africa now costs more than most people will ever realistically qualify for.

Not because they were lazy.
Not because they made bad choices.
Because the maths was against them from the start.

How are young South Africans supposed to buy property like this? 🇿🇦

Follow for more South African money facts that actually matter.

14/05/2026

In what bracket are you? 🇿🇦

11/05/2026

Most people think the top 1% in South Africa means billionaire money.

It doesn’t.

The real number is far lower than most people expect - and that tells you everything about how unequal this country really is.

Follow for more South African money facts that shift your perspective. 🇿🇦

08/05/2026

Buy two get twenty percent off at Woolies.
Buy two get the cheapest one free at Clicks.
You think that’s a deal for you.
But there’s a reason billion rand businesses In South Africa run discounts every single week.
And it’s not because they’re generous.
Businesses discount for three reasons.
First, to get new customers through the door.
A discount lowers the risk of trying something new.
And once you’ve tried it and loved it, you’re theirs.
Second, to reward loyal customers and keep them coming back.
That’s exactly what the ClubCard and WRewards points are designed to do.
Make you feel valued so you never leave.
Third, and this is the one most people miss.
They make the money back over time.
If you spend R800 a month at Clicks, that’s nearly R100,000 over ten years.
From one person.
So losing a few rands on a discount today means nothing.
Because they’re not thinking about today.
They’re thinking about the next decade of your spend.
That’s called lifetime value.
And it’s the reason big businesses can afford to discount without blinking.
Most small businesses don’t think like this.
And that’s exactly why they stay small.
Follow for more business breakdowns like this.

07/05/2026

South African business owners are some of the toughest in the world. 🇿🇦
Load shedding, rising costs, economic uncertainty.
They find a way through all of it.
But here’s where even the toughest ones get caught out.
The most dangerous moment in business is not when things are going badly.
It’s when things are going well.
Because when revenue is up and the phone is ringing, most owners slow down.
They stop studying their competitors.
They stop tightening their systems.
They stop doing the things that made them win in the first place.
And while they’re celebrating, someone hungrier is studying them.
Learning their weaknesses.
Finding the gaps.
Preparing to take what they built.
Every advantage has an expiry date.
The businesses that stay on top never mistake a good season for a safe one.
They use the good times to prepare for the hard ones.
Because the best time to strengthen your position is before you need to.
Follow for more if you want to stay ahead.

21/04/2026

Youtube video name:
I Tried a Boring Business for 12 Months and Made $150,000

I tried the boring business for 12 months
and made $150,000 — 2.5 million Rand.

Making money with local businesses is easy.

Your website needs to make your business and brand
look bigger than you actually are.

It doesn’t help having a good looking website
or a good looking brand
without actually getting customers to see it.

Speed to lead is also really important —
make sure as soon as that lead
lands in your inbox, you reach out to them.

Limit personal company expenses.

Out of the many years of me running a marketing agency
and seeing the backend of a lot of local businesses,
this is often the number one thing
that keeps them from expansion.

While everybody chases the next big thing,
this goes to show that boring businesses executed well
can still make a lot of money.

13/04/2026

The next South African millionaires are being made right now.
And most people have no idea it’s happening.
Ai is not coming for jobs one day.
It’s doing it today.
Call centres. Admin teams. Graphic designers. Accountants. Copywriters.
Entire industries are being quietly replaced by custom AI systems.
And here’s what nobody is telling you.
The people building those systems are getting rich.
Not in Silicon Valley.
Right here in South Africa.
You don’t need a degree.
You don’t need a massive budget.
You need to understand the problem, and build the AI tool that solves it.
One custom AI solution for one industry.
That’s it.
Experts are calling this the biggest wealth window since the birth of the internet.
And in South Africa, we’re still early.
The gap between where businesses are and where AI can take them is massive.
That gap is your opportunity.
The only question is whether you’ll be the one who builds it, or the one it replaces.
Follow for more on how to stay ahead of what’s coming.
Comment Learn AI to join our Free Ai Community

08/03/2026

Would you start bottom-tier or aim top-tier? 👀🔥

03/03/2026

Comment ‘Handyman’ and I’ll share the business plan 👀💼

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