Amakonekxin

Amakonekxin Marketing Insights, Research & Activations. Unlocking your connection to eKasi. Contact us: [email protected]

๐‡๐€๐๐๐˜ ๐‡๐„๐‘๐ˆ๐“๐€๐†๐„ ๐ƒ๐€๐˜Our heritage lives in the languages we speak, the communities we build, the businesses we support and ...
24/09/2026

๐‡๐€๐๐๐˜ ๐‡๐„๐‘๐ˆ๐“๐€๐†๐„ ๐ƒ๐€๐˜

Our heritage lives in the languages we speak, the communities we build, the businesses we support and the stories we share.

Today, we celebrate the people and cultures that make South Africa unique.

๐‡๐š๐ฉ๐ฉ๐ฒ ๐‡๐ž๐ซ๐ข๐ญ๐š๐ ๐ž ๐ƒ๐š๐ฒ ๐Ÿ๐ซ๐จ๐ฆ ๐€๐ฆ๐š๐Š๐จ๐ง๐ž๐ค๐—๐ข๐ง.

๐†๐ž๐ญ ๐ข๐ง ๐ญ๐จ๐ฎ๐œ๐ก:
๐Ÿ“ž 010 601 3380
๐Ÿ“ง [email protected]
๐ŸŒ https://amakonekxin.co.za/

๐–๐‡๐€๐“ ๐๐‘๐€๐๐ƒ๐’ ๐†๐„๐“ ๐–๐‘๐Ž๐๐† ๐€๐๐Ž๐”๐“ ๐“๐‡๐„ ๐ˆ๐๐…๐Ž๐‘๐Œ๐€๐‹ ๐Œ๐€๐‘๐Š๐„๐“They see a spaza shop.The market sees an entire ecosystem.The informal ec...
22/09/2026

๐–๐‡๐€๐“ ๐๐‘๐€๐๐ƒ๐’ ๐†๐„๐“ ๐–๐‘๐Ž๐๐† ๐€๐๐Ž๐”๐“ ๐“๐‡๐„ ๐ˆ๐๐…๐Ž๐‘๐Œ๐€๐‹ ๐Œ๐€๐‘๐Š๐„๐“

They see a spaza shop.

The market sees an entire ecosystem.

The informal economy includes retailers, service providers, food businesses, repair businesses, entrepreneurs and traders operating within communities and responding to real consumer needs.

Treating the informal market as one homogeneous channel means missing the complexity that makes it valuable.

๐˜๐จ๐ฎ ๐œ๐š๐ง'๐ญ ๐ฎ๐ง๐๐ž๐ซ๐ฌ๐ญ๐š๐ง๐ ๐ญ๐ก๐ž ๐ฆ๐š๐ซ๐ค๐ž๐ญ ๐ข๐Ÿ ๐ฒ๐จ๐ฎ'๐ซ๐ž ๐จ๐ง๐ฅ๐ฒ ๐ฅ๐จ๐จ๐ค๐ข๐ง๐  ๐š๐ญ ๐จ๐ง๐ž ๐ฉ๐š๐ซ๐ญ ๐จ๐Ÿ ๐ข๐ญ.

๐“๐ก๐ข๐ง๐ค ๐ฒ๐จ๐ฎ๐ซ ๐›๐ซ๐š๐ง๐ ๐ฎ๐ง๐๐ž๐ซ๐ฌ๐ญ๐š๐ง๐๐ฌ ๐ญ๐ก๐ž ๐ข๐ง๐Ÿ๐จ๐ซ๐ฆ๐š๐ฅ ๐ฆ๐š๐ซ๐ค๐ž๐ญ? ๐ˆ๐ญ'๐ฌ ๐ฐ๐จ๐ซ๐ญ๐ก ๐ฅ๐จ๐จ๐ค๐ข๐ง๐  ๐š๐ ๐š๐ข๐ง.

Source: The Township Economy: More Than Meets the Eye; South Africa's Informal Economy Research

๐†๐ž๐ญ ๐ข๐ง ๐ญ๐จ๐ฎ๐œ๐ก:
๐Ÿ“ž 010 601 3380
๐Ÿ“ง [email protected]
๐ŸŒ https://amakonekxin.co.za/

๐–๐Ž๐‘๐ƒ ๐Ž๐… ๐“๐‡๐„ ๐Œ๐Ž๐๐“๐‡: ๐‰๐ˆ๐“๐€ / ๐Œ๐€๐‰๐ˆ๐“๐€Jita / MajitaNounA close friend, homie, or guy.A word that speaks to connection, familia...
17/09/2026

๐–๐Ž๐‘๐ƒ ๐Ž๐… ๐“๐‡๐„ ๐Œ๐Ž๐๐“๐‡: ๐‰๐ˆ๐“๐€ / ๐Œ๐€๐‰๐ˆ๐“๐€

Jita / Majita
Noun

A close friend, homie, or guy.

A word that speaks to connection, familiarity and community.

Because in the kasi, language isn't just how we communicate. It's how we connect.

๐Š๐ง๐จ๐ฐ ๐ญ๐ก๐ž ๐ฐ๐จ๐ซ๐. ๐Š๐ง๐จ๐ฐ ๐ญ๐ก๐ž ๐œ๐ฎ๐ฅ๐ญ๐ฎ๐ซ๐ž. ๐Š๐ง๐จ๐ฐ ๐ญ๐ก๐ž ๐œ๐จ๐ง๐ฌ๐ฎ๐ฆ๐ž๐ซ.

๐†๐ž๐ญ ๐ข๐ง ๐ญ๐จ๐ฎ๐œ๐ก:
๐Ÿ“ž 010 601 3380
๐Ÿ“ง [email protected]
๐ŸŒ https://amakonekxin.co.za/

๐“๐‡๐„ ๐ˆ๐๐…๐Ž๐‘๐Œ๐€๐‹ ๐“๐‘๐€๐ƒ๐„๐‘ ๐ˆ๐’ ๐Œ๐Ž๐‘๐„ ๐“๐‡๐€๐ ๐€ ๐’๐€๐‹๐„๐’ ๐๐Ž๐ˆ๐๐“They're part of the community.They understand the people who walk through ...
15/09/2026

๐“๐‡๐„ ๐ˆ๐๐…๐Ž๐‘๐Œ๐€๐‹ ๐“๐‘๐€๐ƒ๐„๐‘ ๐ˆ๐’ ๐Œ๐Ž๐‘๐„ ๐“๐‡๐€๐ ๐€ ๐’๐€๐‹๐„๐’ ๐๐Ž๐ˆ๐๐“

They're part of the community.

They understand the people who walk through their doors, the products they look for and the factors influencing their purchasing decisions.

For brands entering township and informal markets, the trader can be more than the final link in the supply chain.

They can be a connection to the consumer.

The strongest route to market starts with understanding the market itself.

๐‹๐จ๐จ๐ค๐ข๐ง๐  ๐š๐ญ ๐ฒ๐จ๐ฎ๐ซ ๐ซ๐จ๐ฎ๐ญ๐ž ๐ญ๐จ ๐ฆ๐š๐ซ๐ค๐ž๐ญ ๐๐ข๐Ÿ๐Ÿ๐ž๐ซ๐ž๐ง๐ญ๐ฅ๐ฒ? ๐‹๐ž๐ญ'๐ฌ ๐ญ๐š๐ฅ๐ค ๐š๐›๐จ๐ฎ๐ญ ๐ญ๐ก๐ž ๐œ๐จ๐ง๐ง๐ž๐œ๐ญ๐ข๐จ๐ง๐ฌ ๐ญ๐ก๐š๐ญ ๐ฆ๐š๐ญ๐ญ๐ž๐ซ.

Source: 2024 Township CX Report; South Africa's Informal Economy Research

๐†๐ž๐ญ ๐ข๐ง ๐ญ๐จ๐ฎ๐œ๐ก:
๐Ÿ“ž 010 601 3380
๐Ÿ“ง [email protected]
๐ŸŒ https://amakonekxin.co.za/

๐Š๐๐Ž๐– ๐˜๐Ž๐”๐‘ ๐Š๐€๐’๐ˆ ๐‚๐Ž๐๐’๐”๐Œ๐„๐‘Knowing someone's age, income and location is only the beginning.Understanding the kasi consumer ...
08/09/2026

๐Š๐๐Ž๐– ๐˜๐Ž๐”๐‘ ๐Š๐€๐’๐ˆ ๐‚๐Ž๐๐’๐”๐Œ๐„๐‘

Knowing someone's age, income and location is only the beginning.

Understanding the kasi consumer means understanding what influences their decisions, where they discover brands, who they trust and what makes them change their minds.

Research from the Township CX Report shows that digital platforms are increasingly important in brand discovery, while price and value continue to influence purchasing behaviour.

๐“๐ก๐ž ๐ฅ๐ž๐ฌ๐ฌ๐จ๐ง ๐Ÿ๐จ๐ซ ๐›๐ซ๐š๐ง๐๐ฌ?

๐ƒ๐จ๐ง'๐ญ ๐ฆ๐š๐ซ๐ค๐ž๐ญ ๐ญ๐จ ๐š ๐๐ž๐ฆ๐จ๐ ๐ซ๐š๐ฉ๐ก๐ข๐œ. ๐”๐ง๐๐ž๐ซ๐ฌ๐ญ๐š๐ง๐ ๐ญ๐ก๐ž ๐œ๐จ๐ง๐ฌ๐ฎ๐ฆ๐ž๐ซ ๐›๐ž๐ก๐ข๐ง๐ ๐ข๐ญ.

๐‘๐ž๐š๐๐ฒ ๐ญ๐จ ๐ฅ๐จ๐จ๐ค ๐›๐ž๐ฒ๐จ๐ง๐ ๐ญ๐ก๐ž ๐๐ž๐ฆ๐จ๐ ๐ซ๐š๐ฉ๐ก๐ข๐œ๐ฌ? ๐’๐ญ๐š๐ซ๐ญ ๐ฐ๐ข๐ญ๐ก ๐œ๐จ๐ง๐ฌ๐ฎ๐ฆ๐ž๐ซ ๐ข๐ง๐ฌ๐ข๐ ๐ก๐ญ.

Source: 2024 Township CX Report

๐†๐ž๐ญ ๐ข๐ง ๐ญ๐จ๐ฎ๐œ๐ก:
๐Ÿ“ž 010 601 3380
๐Ÿ“ง [email protected]
๐ŸŒ https://amakonekxin.co.za/

๐€๐ข๐ซ๐ฅ๐ข๐ง๐ค ๐ฆ๐ข๐ ๐ก๐ญ ๐ง๐จ๐ญ ๐›๐ž ๐ ๐จ๐ข๐ง๐  ๐ฅ๐จ๐ฐ ๐จ๐ฏ๐ž๐ซ ๐’๐จ๐ฐ๐ž๐ญ๐จ ๐ญ๐ก๐ข๐ฌ ๐ฐ๐ž๐ž๐ค-๐ž๐ง๐ ๐›๐ฎ๐ญ ๐š๐ญ ๐€๐Š๐— ๐ฐ๐ž ๐๐จ๐ง๐ญ ๐๐จ ๐Ÿ๐ฅ๐ฒ๐จ๐ฏ๐ž๐ซ๐ฌ ๐ฐ๐ž ๐๐จ ๐๐ž๐ž๐ฉ ๐๐ข๐ฏ๐ž ๐ข๐ฆ๐ฆ๐ž๐ซ๐ฌ๐ข๐จ๐ง๐ฌ!๐‘๐ž๐š๐๐ฒ...
05/09/2026

๐€๐ข๐ซ๐ฅ๐ข๐ง๐ค ๐ฆ๐ข๐ ๐ก๐ญ ๐ง๐จ๐ญ ๐›๐ž ๐ ๐จ๐ข๐ง๐  ๐ฅ๐จ๐ฐ ๐จ๐ฏ๐ž๐ซ ๐’๐จ๐ฐ๐ž๐ญ๐จ ๐ญ๐ก๐ข๐ฌ ๐ฐ๐ž๐ž๐ค-๐ž๐ง๐ ๐›๐ฎ๐ญ ๐š๐ญ ๐€๐Š๐— ๐ฐ๐ž ๐๐จ๐ง๐ญ ๐๐จ ๐Ÿ๐ฅ๐ฒ๐จ๐ฏ๐ž๐ซ๐ฌ ๐ฐ๐ž ๐๐จ ๐๐ž๐ž๐ฉ ๐๐ข๐ฏ๐ž ๐ข๐ฆ๐ฆ๐ž๐ซ๐ฌ๐ข๐จ๐ง๐ฌ!

๐‘๐ž๐š๐๐ฒ ๐ญ๐จ ๐ƒ๐ž๐ž๐ฉ ๐ƒ๐ข๐ฏ๐ž?
๐Ÿ“ž 010 601 3380
๐Ÿ“ง [email protected]
๐ŸŒ https://amakonekxin.co.za/

๐˜๐Ž๐”๐‘ ๐๐‘๐€๐๐ƒ. ๐“๐‡๐„ ๐‘๐ˆ๐†๐‡๐“ ๐Œ๐€๐‘๐Š๐„๐“.AmaKonekXin connects brands with the people, insights and opportunities that matter.Market ...
04/09/2026

๐˜๐Ž๐”๐‘ ๐๐‘๐€๐๐ƒ. ๐“๐‡๐„ ๐‘๐ˆ๐†๐‡๐“ ๐Œ๐€๐‘๐Š๐„๐“.

AmaKonekXin connects brands with the people, insights and opportunities that matter.

Market research. Consumer insights. Brand activations. Route-to-market.

Helping brands understand their market and build meaningful consumer connections.

๐Š๐ง๐จ๐ฐ ๐ญ๐ก๐ž ๐ฆ๐š๐ซ๐ค๐ž๐ญ. ๐Š๐จ๐ง๐ž๐ค๐—๐ข๐ง ๐ฐ๐ข๐ญ๐ก ๐ญ๐ก๐ž ๐œ๐จ๐ง๐ฌ๐ฎ๐ฆ๐ž๐ซ.

๐†๐ž๐ญ ๐ข๐ง ๐ญ๐จ๐ฎ๐œ๐ก:
๐Ÿ“ž 010 601 3380
๐Ÿ“ง [email protected]
๐ŸŒ https://amakonekxin.co.za/

๐“๐‡๐„ ๐“๐Ž๐–๐๐’๐‡๐ˆ๐ ๐„๐‚๐Ž๐๐Ž๐Œ๐˜ ๐ˆ๐’ ๐๐Ž๐“ ๐€ ๐“๐‘๐„๐๐ƒR900 billion.Thatโ€™s the estimated spending capacity of South Africaโ€™s township consum...
03/09/2026

๐“๐‡๐„ ๐“๐Ž๐–๐๐’๐‡๐ˆ๐ ๐„๐‚๐Ž๐๐Ž๐Œ๐˜ ๐ˆ๐’ ๐๐Ž๐“ ๐€ ๐“๐‘๐„๐๐ƒ

R900 billion.

Thatโ€™s the estimated spending capacity of South Africaโ€™s township consumers.

The township economy represents significant consumer spending power, entrepreneurial activity and opportunity. Yet many brands still approach township markets as an afterthought.

The opportunity isn't simply to enter the township market. It is to understand the people, businesses and behaviours that make it work.

๐“๐ก๐ž ๐ญ๐จ๐ฐ๐ง๐ฌ๐ก๐ข๐ฉ ๐ž๐œ๐จ๐ง๐จ๐ฆ๐ฒ ๐ข๐ฌ๐ง'๐ญ ๐ž๐ฆ๐ž๐ซ๐ ๐ข๐ง๐ . ๐ˆ๐ญ ๐ข๐ฌ ๐š๐ฅ๐ซ๐ž๐š๐๐ฒ ๐ก๐ž๐ซ๐ž.

๐–๐š๐ง๐ญ ๐ญ๐จ ๐ฎ๐ง๐๐ž๐ซ๐ฌ๐ญ๐š๐ง๐ ๐ฐ๐ก๐ž๐ซ๐ž ๐ญ๐ก๐ž ๐จ๐ฉ๐ฉ๐จ๐ซ๐ญ๐ฎ๐ง๐ข๐ญ๐ฒ ๐ฅ๐ข๐ž๐ฌ? ๐‹๐ž๐ญโ€™๐ฌ ๐ฌ๐ญ๐š๐ซ๐ญ ๐ฐ๐ข๐ญ๐ก ๐ญ๐ก๐ž ๐ฆ๐š๐ซ๐ค๐ž๐ญ.

Source: 2024 Township CX Report

๐†๐ž๐ญ ๐ข๐ง ๐ญ๐จ๐ฎ๐œ๐ก:
๐Ÿ“ž 010 601 3380
๐Ÿ“ง [email protected]
๐ŸŒ https://amakonekxin.co.za/

๐‡๐š๐ฉ๐ฉ๐ฒ ๐’๐ฉ๐ซ๐ข๐ง๐  ๐ƒ๐š๐ฒ! ๐ŸŒธWishing you a beautiful and bright Spring Day from the AmaKonekXin team!
01/09/2026

๐‡๐š๐ฉ๐ฉ๐ฒ ๐’๐ฉ๐ซ๐ข๐ง๐  ๐ƒ๐š๐ฒ! ๐ŸŒธ

Wishing you a beautiful and bright Spring Day from the AmaKonekXin team!

31/08/2026

๐€ ๐œ๐ฅ๐จ๐ฌ๐ž๐ซ ๐ฅ๐จ๐จ๐ค ๐š๐ญ ๐ญ๐ก๐ž ๐ฆ๐š๐ซ๐ค๐ž๐ญ๐ฌ ๐ฌ๐ก๐š๐ฉ๐ข๐ง๐  ๐’๐จ๐ฎ๐ญ๐ก ๐€๐Ÿ๐ซ๐ข๐œ๐š๐ง ๐ฉ๐จ๐ซ๐ค

At the SAPPO Consumer Education Advisory Council Meeting, Michelle Thackwray reflects on one of the insights that stood out during the discussion: Brentโ€™s perspective on the pork market around Meyerton.

His operation has developed a highly structured route-to-market from the plant into township environments, highlighting the scale and organisation behind a market that is often described as โ€œinformalโ€.

For Michelle, the discussion reinforced what 35 years of experience have shown her โ€” there is very little that is informal about how this market operates. It is organised, consistent and reliable, with established networks connecting products to consumers.

๐ˆ๐ญ ๐ฐ๐š๐ฌ ๐š ๐ฏ๐š๐ฅ๐ฎ๐š๐›๐ฅ๐ž ๐ซ๐ž๐ฆ๐ข๐ง๐๐ž๐ซ ๐ญ๐ก๐š๐ญ ๐ฎ๐ง๐๐ž๐ซ๐ฌ๐ญ๐š๐ง๐๐ข๐ง๐  ๐ญ๐ก๐ž ๐ซ๐ž๐š๐ฅ๐ข๐ญ๐ข๐ž๐ฌ ๐จ๐Ÿ ๐ญ๐ก๐ž ๐ฆ๐š๐ซ๐ค๐ž๐ญ ๐ฌ๐ญ๐š๐ซ๐ญ๐ฌ ๐ฐ๐ข๐ญ๐ก ๐ฅ๐ข๐ฌ๐ญ๐ž๐ง๐ข๐ง๐  ๐ญ๐จ ๐ญ๐ก๐ž ๐ฉ๐ž๐จ๐ฉ๐ฅ๐ž ๐ฐ๐ก๐จ ๐จ๐ฉ๐ž๐ซ๐š๐ญ๐ž ๐ฐ๐ข๐ญ๐ก๐ข๐ง ๐ข๐ญ.

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