Anaye Digital

08/11/2022

Experiment with different CTA buttons for different ad formats to see which ones trigger your audience to interact with your ad

07/11/2022

You can now select the 28-day click attribution setting to compare conversion metrics against the 1-day view, 1-day click and 7-day click windows. This will help you uncover the impact of your Facebook ads in the longer term.

05/11/2022

30/08/2022

https://anaye.co.za/how-to-see-your-competitors-linkedin-ads/

21/08/2022

Are you still targeting 'Friends of people who like your Page' in Facebook Ads? This will no longer be possible.

This audience type is now being replaced by a lookalike audience based on people who like or follow your page.

You will need to convert your audience into a lookalike audience to keep running your ads targeting this audience.

Is it the same audience? No, it will also include people who aren’t friends of people who currently like or follow your page. The updated audience will include all people who are ‘similar’ to people who already follow you page.

Review your audience settings at the ad set level to make the necessary changes.

10/02/2022

You ad creative is the most important element of your campaign 🔥 2 'Custom Metrics' you need to setup today:

1: Engage Rate
2: Save Rate

Engage Rate - calculates the percentage of engagements for each ad impression. The higher the number, the more it makes people stop scrolling and interacting with your ad. This means your ad is relevant and triggers action, which helps your ad perform better.

Seperate video ads from visual ads as video plays also count towards 'engagements', so you can't compare video to visual rates.

Ads that generate a low 'Engage Rate' should be reviewed. Review your messaging and CTA's.

Save Rate - calculates the percentage of saves for each ad impression. When people save your ad, it means it has high value and people want to now more or take a closer look when they have more time to spend looking for details. It's one of the highest valued actions a user can take when seeing your ad.

Segment interaction on high rate ads by creating custom audiences of people watching the videos of these ad and people visiting the landing pages attached to these ads. These would make great retargeting audiences.

Inspect all ad elements of ads that have high engage and save rates. Compare these ads with ads that have low rates. Find the difference and adapt future ads to your learnings.NEW Facebook Ads Retargeting option 🤩 You can now create a Custom Audience based on people who have interacted with items from your catalog. Saving this audience allows you to use it in different types of campaign objectives, not only Catalog Sales campaigns.

This could technically be done before by creating a Custom Audience based on Website activity using events and parameters, but this option makes it a lot easier to create these kind of product activity segments.

You can create audiences from people who viewed, added to cart or purchased products from the product set you select.

How are you going to use this new retargeting option?

14/01/2022

How many Ads should you be running on Facebook?💡To answer this question, let's first talk a bit about the ads delivery system.

Each ad that is set to active in your account is eligible to deliver an impression to a user. Every time that happens, the system learns about the performance of that ad. It needs to allocate budget to the ad to learn about the best audiences and placements for it to deliver. Once it has gathered enough data, the ad is able to exit the learning phase.

The learning phase needs budget to learn, each ad therefore needs budget. Budget spent during the learning phase is not optimized for performance, so you'll want to exit this phase as quickly as possible.

When you have a lot of active ads targeting the same audience at the same time, it means that each individual ad will get lower delivery.

Low ad delivery also means that the ad might take longer to exit the learning phase or might get stuck in 'learning limited'. When that happens, your ad will not perform as it should.

Too many active ads can result in worse performance. Therefore, try to keep the number of active ads targeting the same audience to a maximum of 6 per ad set. I prefer to use max. 3 ads per ad set.

14/01/2022

3 Ways to Spy 🕵️‍♀️ on your competitors’ Facebook and Instagram ads.

Competitive research can help you identify market gaps, opportunities and trends and provide inspiration on how to do better.

You can find out how your competitors are using Facebook and Instagram for marketing purposes and how they target audiences in sponsored posts.

Here are 3 tips:

🔥 Tip 1: Visit the ‘Ad Library’ to see all ads that your competitor is currently running. Search for your competitor’s Page to browse all ads. You will get a full list of creatives, CTA’s, ad types and landing pages for your selected country. Bonus: Scroll all the way down to find the oldest ads currently running. These ads might be your competitor’s best performing ads, otherwise they would probably no longer be active.

🔥 Tip 2: Follow your competitors’ accounts on both Facebook and Instagram. You will start seeing organic posts and probably also some retargeting ads. Use this info to log what they are talking about and how they promote their services/products.

🔥 Tip 3: Visit your competitor’s website, sign up for their newsletter and follow their accounts on Facebook and Instagram. You will soon see more of your competitor’s ads appear in your newsfeed. When that happens, be sure to click the ad and select ‘Why am I seeing this ad’. This will give you a summary of their ad targeting and you might discover interest/demographic targeting details that might work for your business too.