Troika Imagineering Works

Troika Imagineering Works Think Hard
A brand isn’t an inanimate, intangible object. It has attitude, personality and soul. We delve, dig and burrow until we uncover its essence.

We apply our insights to forge strategies that are the cornerstone of hard working campaigns that deliver against the client’s marketing and communication objectives. Dream Wild
Creativity is our most powerful tool. It’s the jackhammer that breaks through the clutter. It’s the means to chisel indelible brands that build bridges leading to loyal and valuable relationships. Our big ideas drill down

under the skin of customers, business executives, and employees – current and prospective. Execute
Strictest quality control applies to all work done on the shop floor. The Troika collective is bent on delivering high-calibre craftsmanship. Whichever sector you play in, whoever you want to move, we have the thinking, the flair and the obsession to make it happen – on time and on budget.

Feeling nostalgic?
29/04/2026

Feeling nostalgic?

Happy Freedom Day South Africa.
27/04/2026

Happy Freedom Day South Africa.

15/04/2026

Because “just send something” was never the brief.

Happy Easter from the Troika team.
03/04/2026

Happy Easter from the Troika team.

Today we reflect and remember. Happy Human Rights Day.
21/03/2026

Today we reflect and remember.

Happy Human Rights Day.

20/03/2026

THINK.
DREAM
What we DO for our clients.

Serif typefaces are making a strong return. Is this a retro trend or a response to years of visual sameness? Well, afte...
27/02/2026

Serif typefaces are making a strong return.

Is this a retro trend or a response to years of visual sameness?

Well, after a decade dominated by clean, neutral sans-serifs, people are craving more emotion and texture.

Serifs? They offer exactly that: warmth and character that help brands stand out in an increasingly uniform digital landscape.

What’s different? This is all about how they are being used.

Modern serifs are sharper and designed for screens and often paired with sans-serifs to create contrast and hierarchy.

The result is typography that feels expressive yet contemporary.

This comeback is all about making design feel human again.

What do you think?

23/02/2026

This song you just heard? AI wrote it.
No studio. No musicians. Just algorithms.

And if that sounds wild, you're not alone. This is exactly what people are debating in the marketing world right now.

When everyone can generate music or content, the advantage goes to those who know what to generate and why.

That's the conversation we should be having.

So, you’ve chosen your brand colours.The palette, the hierarchy, all the CI essentials.But here’s the thing.You built it...
11/02/2026

So, you’ve chosen your brand colours.
The palette, the hierarchy, all the CI essentials.

But here’s the thing.

You built it on a screen which is a digital world made of light.
It’s bright, bold and glowing
That’s RGB.

But what about the physical world? The IRL moments that are making a comeback for so many brands.

Well, that’s where CMYK comes in and it's built for ink. Designed to be held, layered and absorbed.

The biggest difference to always remember is that screens emit colour and print absorbs it and knowing how colour behaves across platforms ensures your brand shows up exactly as intended and everywhere it lives.

Caricature trend?Say less. Meet the team.
06/02/2026

Caricature trend?
Say less. Meet the team.

Address

43 Peter Place
Sandton
2196

Opening Hours

Monday 08:30 - 17:00
Tuesday 08:30 - 17:00
Wednesday 08:30 - 17:00
Thursday 08:30 - 17:00
Friday 08:30 - 17:00

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