What is digital content doing to our brains? Two Sides explores changes in reading habits in the digital age & how it effects our ability to process info.
24/01/2019
Another positive for print!
What is digital content doing to our brains? Two Sides explores changes in reading habits in the digital age & how it effects our ability to process info.
24/01/2019
Joining together the various strands of a brand’s marketing strategy should be a that defines how the company is different from its competitors.
Brands are spreading themselves thin, diluting their efforts. Here's how to avoid that mistake at your business.
10/11/2018
This reinforces that data is king but the piece on customer retention is an important reminder to all of us in business!
Brands are spreading themselves thin, diluting their efforts. Here's how to avoid that mistake at your business.
06/11/2018
Here is a great offer on quality Moleskine product.
06/11/2018
The more things change the more they stay the same!...The importance of telling your story remains as pivotal as ever....Being relevant is paramount to getting traction and buy in from your customers.
Brand relevance isn't easy to achieve for B2B and tech brands. This post will give clear direction to a path of relevance in the market and with your customers.
17/10/2018
Inspirational read, and proof that there is still more than enough room for print in an every increasing digital landscape. You just have to remain relevant and think outside the box!
Direct mail never died. It just needed an upgrade.
25/09/2018
In my opinion the most important aspect to a business - Marketing!
Chances are, your marketing department isn't in your company's driver's seat. Here's why it should be.
17/09/2018
Training and upskilling have been a challenge in the print industry for many years. In my opinion true integrated offerings are key to a sustainable industry future.
Printing businesses need to adopt the convergence of emerging technologies and blend it to their current business models.
16/09/2018
A great year end gift to thank both clients or staff alike. Keep your name top of mind.
13/09/2018
People buy from People - thanks for reminding us Justin - and we’ll done on a stellar presso
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Printspace is not your usual supplier of print solutions. We are Printologists!
To be labelled a ‘Printologist’ implies a whole lot more than you may be used to from your ordinary printer - one needs to have some pretty lengthy experience, possess some impressive skills and be seriously dedicated to be deserving of this mantle. So, what exactly is a Printologist? – Well, it won’t be found in the dictionary – because it is a self-dubbed title, taking Print and coupling it with ‘...ology’, which is ‘The science or knowledge of something’.
Here are 13 important things you should expect from a Printologist, and which are the very core of Printspace's Mission:
Conducting print audits – A print audit includes assessing buying patterns, planned or reactive and the reasons therefore. The more time and planning, the more cost-effective print can be. We assess what are you printing, how often, and see how jobs can be either combined to maximise cost savings or printed differently. This also includes print management.
Using the correct machine for the correct job – to ensure perfect quality, realistic pricing, and great turn around.
Providing solutions – for all print related challenges.
Advising on the correct print processes and substrates (papers) – this is all about ‘fit for purpose’ – and, when to use litho, digital, vinyl, paper, self-adhesive etc.
Giving advice on embellishments – and other ways to make your printed piece stand out from the crowd!
Providing samples and mock ups – this ensures that there are no nasty surprises.
Providing a positive experience – this is self-explanatory.
Providing cost effective alternatives – where appropriate.
Taking responsibility – being accountable – “the buck stops here!”
Advice on new Industry trends – and other cool innovations!
Sharing ideas – to maximise effectiveness as well as print spend.
...and our favourite; building long term relationships!