09/01/2019
Welcoming in the new year, hitting the ground running!
As a progressive agency, we are continuously looking for new ways to create impact through our work and the services we provide for our clients.
We all have new year resolutions, but ours extend past just this year. The article authored by Bogosi Motshegwa titled "Ad agencies of the future building new models" speaks directly to our evolutionary process which we intend on working hand in hand with our clients to reach these goals, for our agency and for their brand.
The key highlights from the article with regards to this new ad agency model include:
1. From retainers to value.
2. From lead agency to value partner.
3. From creative excellence to solutions excellence.
4. From brand-marketing specialists to value-chain specialists
Read all about it here:
Wise ad agency leaders are not just observing; they are taking the right steps to ensure that they are not rendered obsolete during this inevitable transformation process. Those who get it are primed to thrive, and those who don't are destined to shut-down...
