28/10/2026
That R20 saving isn’t always a saving.
When getting to the special costs you money, time and effort, is it still worth the trip?
Our latest Insight Drop reveals that shoppers are pricing the *whole journey*, not just the shelf. In fact, 38% wait for a special before doing their main shop.
For brands and retailers, the takeaway is clear: understanding the shopper means looking beyond the price tag.
Source: Township CX Report 2026, Rogerwilco