ACA - Association for Communication and Advertising

ACA - Association for Communication and Advertising The ACA is the official, representative body for the Communications and Advertising profession in South Africa.

A warm welcome to Sombizi Holdings, our newest ACA member! 🤝With a broad offering across marketing, communications, digi...
18/09/2026

A warm welcome to Sombizi Holdings, our newest ACA member! 🤝

With a broad offering across marketing, communications, digital, media, events and PR, we’re pleased to welcome Sombizi Holdings to the ACA community as we continue to grow a stronger, more connected industry.

The Agency Commercial Edge  Masterclass SeriesThe ACA, in partnership with Don't Forget to Look, is launching a six-part...
09/09/2026

The Agency Commercial Edge Masterclass Series

The ACA, in partnership with Don't Forget to Look, is launching a six-part masterclass series designed to help agencies build the commercial skills to compete more effectively, win better business and protect the value they create.

Led by Stuart Dunk, former EMEA Marketing Procurement Lead at Nike and Global Advertising Procurement Lead at Danone, the series offers agencies a valuable perspective from the other side of the table.

Across six masterclasses, we'll explore:

• Positioning + Value Proposition
• Winning the Sale Dialogue
• Pitching
• Pricing Mastery
• Navigating Marketing Procurement
• Negotiation + Influence

It’s time to sharpen your commercial edge.

The series kicks off in October. Dates and pricing will be announced.

If you would like to be kept informed, to please mail [email protected] or keep an eye out on socials for more detail.

Watch the last 2 Daily Maverick Marketing Masterclasses!After two successful seasons, the Daily Maverick Marketing Maste...
08/09/2026

Watch the last 2 Daily Maverick Marketing Masterclasses!

After two successful seasons, the Daily Maverick Marketing Masterclass is back with a third season titled 'We're Picking Fights', inviting honest debate on six tough questions. The series is hosted by Daily Maverick in partnership with Eatbigfish Africa, the Association for Communication & Advertising (ACA), and The Marketing Association of South Africa - MASA.

Season 1 laid the foundation; Season 2 addressed the discipline's most pressing challenges, from building brand power and creating value perceptions to using humour for impact and breaking through clutter. Both seasons drew 400-600 marketers, strategists and business owners per session.

Season 3 adopts a new format whereby each episode is a structured live debate facilitated by David Blyth, Founder of Delta Victor Bravo (representing eatbigfish in Africa). Debates will open with a provocation, feature two panellists arguing their positions.

"For two seasons we have informed and equipped. This time, we want to provoke debate," says David Blyth.

Watch the last two sessions on the links below:
https://www.youtube.com/live/ZuBUJaeNJzM
https://www.youtube.com/live/qAr24FBAKBc

Catch up with the Daily Maverick Marketing Masterclasses in in association with eatbigfish Africa, the ACA and MASA.

The ACA Advertising Copy Advice service, in cooperation with the Advertising Regulatory Board (South Africa) (ARB), help...
27/08/2026

The ACA Advertising Copy Advice service, in cooperation with the Advertising Regulatory Board (South Africa) (ARB), helps advertisers, agencies, and marketers identify potential compliance risks before advertising goes live.

Offered independently under the ACA and aligned to the advertising codes administered by the ARB, the service provides practical guidance to reduce the likelihood of complaints, delays or adverse rulings.

Two options are available:
• Basic Assessment – a high-level traffic-light review (green / amber / red) highlighting potential compliance concerns without rewriting the work.
• Detailed Opinion – deeper analysis with practical guidance, suggested amendments and compliance recommendations (charged hourly).

Copy Advice provides an informed, independent opinion from experienced specialists, but does not replace the advertiser’s responsibility for compliance or guarantee immunity from complaints. It's also a core pillar of self regulation.

To learn more, email Sharon at [email protected] or visit our website.

# AdvertisingRegulationBoard

The ACA provides many benefits to its members. One of these being access to Health & Financial Insurance for Freelancers...
26/08/2026

The ACA provides many benefits to its members. One of these being access to Health & Financial Insurance for Freelancers and Small Agency Employees

Recently we held a webinar during which Glen Bosman explains the new benefit for ACA members through our partnership with The Plain Simple Association, to offer Health Insurance, Income Protection and Financial Advice to freelancers and small agencies.

Through this collaboration, ACA members can unlock access to The Plain Simple's medical insurance group scheme at preferential rates, along with tailored health insurance and income protection solutions.

Watch the full recording on the ACA Youtube channel here: https://youtu.be/KXC44OTZn-s?si=kxYevYA92cNCL_RO

🎓 Congratulations to the 6th ACA Women in Leadership cohort on your graduation!Over the course of the programme, these t...
24/08/2026

🎓 Congratulations to the 6th ACA Women in Leadership cohort on your graduation!

Over the course of the programme, these talented women have grown their leadership skills, shared experiences, challenged perspectives and strengthened a powerful network of women across the marketing and communications industry.

We’re proud to celebrate their achievements and look forward to seeing how they continue to lead, inspire and shape the future of our industry.

Congratulations:
Lee-Ann Inderpal Richfield Graduate Institute of Technology
Boitumelo Phalatsi Richfield Graduate Institute of Technology
Prisha Pillay Richfield Graduate Institute of Technology
Tayo Chanel Kombou Gauteng Health Department
Melina McDonald Darling Films
Sohyeon Bang Machine Publicis Groupe
Zakhiyya Khan Meta Media
Alex Forrester Machine Publicis Groupe
Koketso Masisi Retroviral Agency
Yonela Bungane Accenture Song
Reshmi Bhala TBWA Hunt Lascaris
Wendy Seleme The Odd Number
Leboga Mashangoane The Riverbed Agency

Dominique Baxewanos VML
Zama Maphango Lobengula Advertising Advertising
Zimkhita Sokhanyile Boundless
Khethiwe McCann Joburg
Nicola Loock Dentsu SSA
Carol Labistour Lobengula Advertising
Katlego Mangope-Mahlatsi Lobengula Advertising
Sikelela Msuseni Amplified PR

Last week, the ACA GenEra community came together at Ogilvy SA in Cape Town for an afternoon of learning, connection and...
18/08/2026

Last week, the ACA GenEra community came together at Ogilvy SA in Cape Town for an afternoon of learning, connection and conversation about the forces shaping the future of our industry.

Moderated by Vicki Buys, Managing Director of Ogilvy South Africa, the panel brought together diverse perspectives from across agency, brand, strategy, PR and business.

On the panel; Adwela Ntombini, Insaaf Khan, Sanesh Maharaj, Chae Francis and Leanne Beattie shared invaluable insights into how culture, communities and emerging trends are shaping modern marketing as well as how brands can connect with people in more meaningful ways.

It was undoubtedly one of our most engaging panels yet, with a multitude of perspectives, provocations and takeaways for everyone in the room.

A special thank you to Gillian Rightford and the team at Ogilvy Cape Town for bringing the future of advertising together, and to everyone who joined us and contributed to such a memorable afternoon.

✨ What a GenEra it was!

17/08/2026

Season 3 Finale: The Provocations!

We’re closing out Season 3 of the Daily Maverick Marketing Masterclass with a conversation that goes straight to the heart of one of digital advertising’s biggest challenges:
The Invisible Heist: Where Does Your Media Money Go, and Who Is Taking It?

With billions spent on digital advertising globally, ad fraud is a growing concern for the industry. From fake audiences and manipulated impressions to advertising that never reaches a human being, this episode takes a closer look at where media money goes and who benefits.

Join David Blyth of Eatbigfish Africa/Delta Victor Bravo as he unpacks the money trails with Marc Dhalluin, Director and Co-Founder of TruthsetsOnline.com, and Inge Hansen, Digital Director at PHD South Africa.

📅 Thursday, 20 August 2026
🕐 12:00–13:00 SAST
💻 Register FREE: https://ow.ly/FIYM50ZAkNN

As a collaborator on Season 3, the ACA is proud to be part of a series that has challenged the industry to move beyond safe spaces and confront the fault lines shaping marketing today.

Don’t miss the final episode. See you in the live room!

Brought to you by Daily Maverick in collaboration with The Marketing Association of South Africa - MASA , eatbigfish Africa.

03/08/2026

As client expectations evolve, technology accelerates and commercial pressures intensify, agencies are being forced to rethink how they operate. But which model is best equipped for today's marketing landscape?

Join us for Episode 5 of the Daily Maverick Marketing Masterclass: Season 3 – The Provocations, "The Great Restructure: Which Agency Model Works Best for Our Times?"

Host David Blyth (Eatbigfish Africa) is joined by Le-Anne Engelbrecht Growth Direct (RCL FOODS), Paul van der Berg Managing Director: EMEA (OLIVER) and Jonty Fisher Chief Strategy & Interagation Officer (Publicis Groupe Africa).

This conversation will explore how agencies are adapting to changing client needs, emerging technologies, new ways of working and the realities of building sustainable, high-performing businesses.

Whether you're agency-side, client-side or simply curious about where the industry is headed, this is a discussion you won't want to miss.

🎓 Earn 6 CPD points
🔗 Register here: https://shorturl.at/Xx8qP

Brought to you by Daily Maverick in collaboration with The ACA, The Marketing Association of South Africa - MASA and Eatbigfish Africa.

Address

Nahana House, 164 Katherine Str
Sandton
2196

Opening Hours

Monday 08:30 - 17:00
Tuesday 08:30 - 17:00
Wednesday 08:30 - 17:00
Thursday 08:30 - 17:00
Friday 08:30 - 16:00

Telephone

+27108803399

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