EBM Unsame

Name: EBM Unsame
Address: Excellerate Brand Management, 3A Summit Road, Sandton, 2196, ZA
Telephone: +27119118000

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EBM Unsame

We create Unsame thinking that disrupts, engages, and resonates.

04/08/2026

Many malls. One team.

Our teams operate across the country, each bringing their own markets, communities, experiences and perspectives to the work we do.
Once a year, we have the opportunity to bring everyone together.

The presents us with the platform to step away from our various regions and portfolios, and connect as one team, to share ideas, celebrate the work we’re proud of, learn from one another and spend our greatest currency together – time.
Great work doesn’t happen in silos, it happens when different perspectives, experiences and expertise come together.

From Marketing and Creative to Finance, Sales, Social, PR and our support teams, the reminded us that while we may work across different portfolios and provinces, we’re all part of .

Here’s to the people behind the work, the connections we build, and continuing to create together.

03/08/2026

EBM reimagined as a retail store

It’s in our DNA to work with retailers, but this time, we wanted our teams to experience retail from a different perspective.

For two days, our teams became both retailers and shoppers, experiencing what it takes to create a retail environment, from the thinking and planning to the merchandising and detail that brings a store to life.
Then they got to shop, using their EBM Bucks to choose from branded apparel, accessories and everyday essentials.

We got to see retail through a different lens, while bringing our theme of Intention to life, where every detail was considered, every choice deliberate, and every experience designed with purpose.

When you spend your days creating experiences for shoppers, sometimes the best way to understand them is to become one.

30/07/2026

Intention starts here.

Every year, we bring our teams together to pause, reflect and refocus.
This year’s was built around one simple but powerful theme: Intention.

Intention is in the way we think, the way we construct ideas, the way we make decisions, and the way we bring our work to life. It’s about being deliberate in what we do, ensuring that every idea has a purpose, that every campaign has a strategy behind it, and that every detail is considered to create work that truly matters.

Over two days, our teams shared ideas, showcased inspiring campaigns, learnt from one another and explored how we can continue to raise the standard across every property and every client.

As we head back to our malls and our teams, the challenge is simple: be intentional in everything we do, make every decision count and continue creating work that matters.

10/06/2026

Some campaigns deliver sweet results. Others deliver R2,4 million worth of earned PR 🍫

For Sandton City Shopping Centre’s Chocolate Café: Sweet Edition, our PR strategy focused on securing premium editorial coverage that matched the sophistication and aspirational appeal of the brand and the experience itself.
Through targeted media outreach, strong relationships with high impact media and beautifully curated media drops, we generated widespread coverage across some of South Africa’s most prestigious lifestyle, entertainment and consumer platforms.

The result?
• 48 million earned media reach
• R2,4 million in earned PR value
• A 53% increase in visitors since the previous Chocolate Café in 2024

That’s the power of strategic, audience-led PR. Turning a seasonal activation into a nationally talked-about experience ✨

07/06/2026

When PR truly understands its audience, the results can be game-changing. In this case, record-breaking. 🎮

For Liberty Midlands Mall’s 2026 Gaming Festival, we partnered with gaming tenant Game4u and the African Cyber Gaming League to create an event that resonated with South Africa’s gaming community.

Our PR strategy focused on reaching gamers where they already consume content and engage with their communities. This included a major partnership with IGN Africa, South Africa’s leading gaming platform, featuring homepage takeovers, geo-targeted content, and extensive coverage across gaming websites, digital media and local press, our PR created national visibility for this event hosted in Pietermaritzburg.

The result? A record breaking 23 366 visitors across just three days, a more than 120% increase from last year, with gamers travelling from Johannesburg, Cape Town and around the country to be part of the experience.

That’s the power of audience led, unsame PR. You do not just create awareness. You create action 🚀

04/06/2026

Some events do not need massive advertising budgets. They need the right story, the right audience and the right PR ⚽

For Benni McCarthy’s book launch at Cavendish Square, our strategy focused on building excitement through targeted Cape Town media outreach, strong radio engagement, exciting angles and well-timed storytelling that tapped into the deep connection local audiences have with Benni.

We secured both pre and post event coverage, created momentum across the city and turned the launch into a true cultural moment.

The result? A packed centre court, strong book sales and an atmosphere that felt electric from start to finish.
• Over R2,6 million in earned media
• More than 47 million earned reach

PR did not just support this event. It packed the room. When media relations, hype and cultural relevance come together, people show up✨

01/06/2026

The Rabanne Million Gold activation at Nelson Mandela Square – a Finalist in the ICSC Visual Victories Awards, recognising excellence in retail visual merchandising – was a radiant expression of the brand’s bold identity in South Africa.

Set against the backdrop of Nelson Mandela Square’s expansive open-air square, in the heart of Africa’s richest square mile, it was designed to captivate and connect far beyond a moment.

To bring this vision to life, Paco Rabanne unveiled an exquisitely gilded design of pure brand presence. Large-scale, striking installation featured oversized gold chains, shimmering spherical elements, and iconic Rabanne‑inspired links that transformed the space into an immersive world of gold. Each piece was intentionally crafted to echo the brand’s heritage, its daring aesthetic, and its unmistakable visual language. The result was an activation that not only commanded attention but invited consumers to step inside Rabanne’s gilded universe.

Congratulations to everyone involved in bringing this vision to life.

29/05/2026

Celebrating heritage through hair, conversation and community. ✨

Hair-itage was recognised as a finalist by the ICSC for its innovative and community-driven approach. For Heritage Month, Mall of Africa brought this idea to life through HAIR-itage, an immersive pop-up salon experience celebrating culture, inclusivity, and self-expression.

Featuring styling bars, a hair masterclass, and thought-provoking panel discussions, the activation created a shared space for authentic conversations while delivering meaningful retail engagement. Beyond the experience itself, the campaign achieved strong commercial results, increasing spend per head and driving increase in social engagement.

Congratulations to the entire team behind a campaign that celebrated culture in such a meaningful and impactful way.

28/05/2026

Block by block, an unforgettable experience came to life. 🎮

Through an immersive A Minecraft Movie activation, Eastgate Shopping Centre received Silver Visual Victory recognition from the ICSC, which secured South African exclusivity for the film’s launch campaign in partnership with Warner Bros. and McDonald’s South Africa.

The activation transformed the centre into an interactive Minecraft-inspired world filled with themed build zones, family experiences and hands-on activities that encouraged creativity, exploration and play.
The campaign generated significant excitement and delivered strong commercial impact, contributing to year-on-year increase in foot traffic over the activation period, while also supporting increased movie ticket sales for Ster-Kinekor.

A huge well done to everyone involved in creating such a playful and memorable retail experience.

27/05/2026

Every destination has a story, this one was about rebuilding trust.

received a Silver MAXI recognition from the ICSC for its strategic reputation rebuilding campaign, designed to help reshape public perception of the centre through consistent storytelling, proactive media engagement and transparency. ✈️

The campaign marked the beginning of a broader reinvention narrative, shifting sentiment toward a more optimistic and future-focused outlook. In the months that followed, footfall grew by over 15% month-on-month, tenant vacancies more than halved, and media perception shifted significantly. A meaningful result for a campaign rooted in consistency, credibility and long-term brand rebuilding.

Congratulations to our clients, the teams and partners who helped shape a new chapter for Fourways Mall.

Address

Excellerate Brand Management, 3A Summit Road
Sandton
2196

Telephone

+27119118000

Website

http://www.ebmgroup.co.za/

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