Decode Afrika

Decode Afrika We are Decode. A Pan-African reputation advisory and strategic communications firm. Built on trust. Driven by data and intelligence. Defined by results.

When the narrative is contested and the stakes are high, leaders, governments and brands turn to us. We are a team of thinkers, listeners, creatives, digital natives and, most of all, we manage reputations and build brands. Our philosophy and experience let us break typical patterns and have individual approach to each client. Our specialisation is in brand and corporate communications, reputation

management and social media. We blend PR talent and a passion for storytelling to offer real solutions to business challenges and build brand reputation through strategic public relations. Decode Public Relations has experience in continually delivering top media results thanks to strong media and influencer relationships, strategic counsel and our deep level of knowledge. Some of our major PR and Communications clients include; Nissan in the Sub-Sahara Africa, Africa is Open for Business, the Steve Biko Foundation and OR Tambo Cultural Precinct. We also work with smaller brands including; Creditable, LK Theatres and Living Masks Experiential. Our Communication Capabilities
Our services are pillared by: professionalism and diligence while being innovative with entrepreneurial flair. In order to achieve the best business results, at Decode Public Relations we integrate and weave in digital and social media in all our PR activities, giving the strategy a deeper reach with the target audiences. Our services include:
• Communication Strategy Development
• Digital PR
• Campaign Management
• Strategic Counsel
• Stakeholder Management
• Media Relations including Media Training managing media tours and events
• Crises Communications Management
• Issues Management
• Public Affairs
• Media Impact Measurement

20/05/2026

Our Social Media Summit for Government saw huge success in 2025, in collaboration with the University of Johannesburg and featuring many inspiring speakers. It's back and even bigger this year.

We have more speakers who are changing communication using digital media. We also have a very current approach to creating content, which will happen in real-time at the summit.

This year's Summit is also endorsed by PRISA Southern Africa.

Here are some highlights from last year. Get your tickets and join us on World Social Media Day, 30 June 2026, at the University of Johannesburg Business School (JBS).

🔗 https://decode.co.za/sms4gov-2026

A day after Freedom Day, our CEO Lorato Tshenkeng took over this week's SAfmRadio's The Meeting Point for an hour and in...
30/04/2026

A day after Freedom Day, our CEO Lorato Tshenkeng took over this week's SAfmRadio's The Meeting Point for an hour and instead of asking who South Africans don't trust, he asked something far more powerful: Who do you trust in South Africa and why❓

During a time when South Africa is grappling with questions of accountability, leadership and public confidence, the conversation unpacked how trust is built and how easily it is tested, through transparency, communication and consistent delivery.

Joined by Dr Linda Ncube- Nkomo, CEO of the Nelson Mandela Children's Fund and Kaizer Kganyago, NPA Spokesperson, South Africans also shared who they trust and why, bringing real perspectives into a national conversation about confidence in institutions and leadership.

🎧 Listen to the full conversation here: https://omny.fm/shows/safmthemeetingpoint/tuesday-takeover-lorato-tshenkeng-founder-and-ceo-of-decode

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LIVE Tonight on SAfm! 📻Tonight, our CEO, Lorato Tshenkeng, takes over the mic on ’s   on The Meeting Point. Tune in from...
28/04/2026

LIVE Tonight on SAfm! 📻

Tonight, our CEO, Lorato Tshenkeng, takes over the mic on ’s on The Meeting Point.

Tune in from 20:00 – 21:15 as he sits down with Dr Linda Ncube-Nkomo, CEO of the Nelson Mandela Children's Fund and Kaizer Kganyago, NPA spokesperson, for a thought-provoking conversation exploring the question:

“Who do you trust in South Africa and why❓”

Don’t miss this powerful discussion on nations building, leadership and communication.

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17/04/2026

We have some news, and we'd love for you to be among the first to hear it.

After thirteen years as Decode Communications, we’re evolving. We are dropping “Communications” from our name, not from our purpose.

We are now simply: Decode.

There are moments in a firm’s journey when a shift in language signals something deeper - a change in capability, in focus, in how value is created. This is one of those moments.

After thirteen years of building, delivering, and earning the trust of clients and partners, we are formalising what has long been true. We have dropped “Communications” from our name - not from our purpose, and not because it no longer describes what we do - but because it no longer captures the full scope of how we show up.

The full stop is intentional. It reflects a quiet confidence in who we are, the work we do, and the relationships that have shaped us.

Because over time, the work has evolved.
From communication to reputation advisory.
From messaging to meaning.
From outputs to outcomes.
From activity to impact.

Today, Decode operates as a Pan-African reputation advisory and strategic communications firm - working across sectors, borders, and disciplines. Our approach is grounded in intelligence, shaped by our proprietary D.E.C.O.D.E. methodology, and informed by platforms like the South African Government Leaders on X (SAGLOX) Report and the annual Social Media Summit.

But more importantly, it is defined by a simple belief: reputation is not built in moments of visibility, but in moments of consequence.

To our clients, partners, and collaborators: this evolution carries your fingerprints. You have shaped how we think, how we deliver, and who we are becoming.

Thirteen years on, we are clearer in our focus, stronger in our capability, and more deliberate in the role we play.

We’re building what comes next.

Visit our new website: decode.co.za

We’re excited to share some wonderful news from the Decode family! 🎉Please join us in welcoming Nhlanhla Kubeka, who has...
20/11/2025

We’re excited to share some wonderful news from the Decode family! 🎉

Please join us in welcoming Nhlanhla Kubeka, who has joined Decode as our new Senior Account Manager.

Nhlanhla brings over 10 years of experience in strategic communications, working across sectors to deliver impactful storytelling, strong stakeholder relationships, and award-winning campaigns. He will be leading our work with three key clients: Oprah Winfrey Leadership Academy for Girls- South Africa, Vaal University of Technology, and Sasria SOC Ltd.

As we continue to grow, we’re proud to strengthen our leadership team with passionate, talented professionals who believe in the power of communication to make a real difference. We’re excited for the value and creativity Nhlanhla will bring to our clients and our team.

Read more about his appointment here:🔗 https://bit.ly/47H8Zhs

Welcome to Decode, Nhlanhla! 💛

Lead The Conversation. Shape Public Opinion. For public sector leaders and communication professionals, the ability to e...
21/05/2025

Lead The Conversation. Shape Public Opinion. For public sector leaders and communication professionals, the ability to effectively manage your narrative and digital impact is paramount.

Join us at the Social Media Summit for Government 2025 (June 30 – July 01, University of Johannesburg Business School & Virtual).

You will discover proven strategies to:
• Amplify your organisation's digital impact.
• Proactively manage and mitigate reputational risks.
• Confidently own and shape your public narrative.

This summit is designed to equip you with actionable insights and tools relevant in today's complex information environment. The event is fast approaching, and seats are limited.

BOOK NOW to secure your place — tickets are selling fast! https://bit.ly/4iZq5eh

🚀 Exciting Keynote Announcement for Social Media Summit for Government 2025🇿🇦: Welcoming Professor Eldrid Jordaan!We are...
08/05/2025

🚀 Exciting Keynote Announcement for Social Media Summit for Government 2025🇿🇦: Welcoming Professor Eldrid Jordaan!

We are exceptionally pleased to announce that the highly esteemed Professor Jordaan will be the Keynote Speaker for the upcoming Social Media Summit for Government 2025!

Professor Jordaan stands as a visionary leader at the critical intersection of digital transformation, civic engagement, and public sector communication. With a career marked by profound insights and impactful contributions, he brings a wealth of knowledge that is particularly relevant as governments worldwide navigate the evolving digital landscape.

Why This is a Must-Attend Keynote:
☑️ Pioneering Digital Transformation in Governance: Professor Jordaan has been instrumental in guiding public sector entities through the complexities of digital adoption, ensuring technology serves to enhance transparency, efficiency, and citizen-centric services.

☑️ Championing Meaningful Civic Engagement: His work deeply explores how digital platforms, including social media, can be leveraged to foster genuine dialogue, empower communities, and build stronger relationships between governments and the citizens they serve.

☑️ Shaping Modern Public Sector Communication: Understanding the unique challenges and opportunities, Professor Jordaan has helped redefine effective communication strategies for public institutions, focusing on clarity, trust-building, and impactful outreach.

☑️ Bridging Theory and Practice: With a formidable background that combines rigorous academic research with the successful implementation of real-world public sector solutions, he offers perspectives that are both innovative and actionable.

☑️ Driving Inclusivity: A key focus of Professor Jordaan's work has been on developing strategies that effectively bridge the digital divide and ensure that technological advancements foster greater inclusion for all segments of society.

Professor Jordaan's keynote address at the Social Media Summit for Government 2025 promises to deliver cutting-edge insights and practical strategies for public sector professionals looking to harness the full potential of social media for effective governance and enhanced citizen engagement.

Secure your seat today! Tickets are on sale now: Shttps://bit.ly/4iZq5eh

This is an unparalleled opportunity to learn from one of the leading minds in the field!

🚨 REGISTRATION IS NOW OPEN for   2025!🚨Join us in Johannesburg 🇿🇦 for the premier event focused on social media in the p...
05/05/2025

🚨 REGISTRATION IS NOW OPEN for 2025!🚨

Join us in Johannesburg 🇿🇦 for the premier event focused on social media in the public sector! Decode Communications, in partnership with the University of Johannesburg’s Centre for Data and Digital Communications, invites you to an expanded and enhanced summit experience.

Join senior government and public sector communicators, experts, and academics for two days of actionable insights, digital trends, and strategies to elevate citizen engagement and public sector communication.

Event Details:

🗓️ When: 30 June - 01 July 2025
📍 Where: University of Johannesburg Business School (JBS Park)

A new era of digital connection is here. Equip yourself with the insights and network needed to lead effectively.

Don't miss out – secure your seat!
🔗 Tickets available now: https://bit.ly/4iZq5eh

JOIN US | Today, we're launching the 5th Edition of the SA Government Leaders on X Report.🚀The convo will explore how co...
28/01/2025

JOIN US | Today, we're launching the 5th Edition of the SA Government Leaders on X Report.🚀

The convo will explore how coalition governance & digital platforms shape citizen engagement.

🗓️ Tuesday, 28 January 2025
🕘 10:00 AM
🔗Livestream: bit.ly/3E6wR37

JOIN US | The Conversation on the Future of Digital Governance in South Africa - the 5th Anniversary Edition of the X Report Since 2020, Decode Communications has spotlighted how government leaders leverage X (formerly Twitter) to drive transparency and connect with citizens. This milestone edition....

🚀 Exciting News! 🚀We are thrilled to welcome Kanyisa Booi, a Global Atlantic Fellow for Health Equity, to the Decode Com...
25/09/2024

🚀 Exciting News! 🚀

We are thrilled to welcome Kanyisa Booi, a Global Atlantic Fellow for Health Equity, to the Decode Communications team as our Health Communications Lead! 🎉

With her vast experience in advocacy, content creation, and stakeholder engagement, Kanyisa will spearhead our health communications division, taking it to new heights.

🏆 Recognised in the Mail & Guardian’s 200 Young South Africans and Women of Power lists, Kanyisa’s impact in health communication is undeniable.

As the Founding Editor of Eve’s Apple The Mag and through her work with organisations like Ipas SA and Aviro Health, she has been a true champion of feminist sexual health and gender advocacy.

Her expertise will be crucial as we continue to navigate evolving global health challenges and help our clients develop meaningful, impactful campaigns that drive positive societal change.

👉 Click the link to learn more: https://bit.ly/3MZYrA6

Welcome to the team, Kanyisa! 🌍

Address

Workshop 17, 138 West Street
Sandton
2031

Opening Hours

Monday 08:00 - 17:00
Tuesday 08:00 - 17:00
Wednesday 08:00 - 17:00
Thursday 08:00 - 17:00
Friday 08:00 - 17:00

Telephone

+27110376929

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