27/08/2026
I've been doing this since 2014.
Back when we were begging people to like our Page. Back when organic reach was 16%. Back when video was "the future" — every year.
If there's one thing 10 years has taught me, it's this: most "must-do" advice is recycled, not researched.
I've managed Pages that posted daily and flopped. Pages that posted 3x a week and tripled enquiries. The difference was never frequency. It was strategy + showing up in comments.
So I'm calling it. Here are 4 myths I'm officially retiring in 2026.
Swipe through — tell me which one you've believed, no judgment. I believed #2 for two years.
And if you want me to look at your own Page with fresh eyes, comment AUDIT. I'm opening 5 free audits this week for local businesses.