Eleanor - Social Media Marketing

14/10/2026

🚨 Facebook just changed... again. Here's what you actually need to know:

Meta dropped a big update this week and if you manage Pages or just want your feed to suck less, pay attention:

1. You can finally TALK to your algorithm.
New feature called "Your Algorithm" ~ find it in the three-dot menu on any post. Type in plain English what you want more/less of: "more small biz tips, less politics" and it updates in real-time. Goodbye random recommendations.

2. Facebook might open straight to video soon.
They're testing opening the app directly into full-screen Reels in India & Indonesia. Feed isn't gone, but it's clear where Meta is headed: vertical video first.

3. The link rule no one is talking about.
Non-subscribing business Pages are now limited to just 2 organic posts with external links per month unless you pay for Meta One ($49.99/mo). If your link posts are tanking — this is why.

My take as a social manager: If you're not doing vertical video yet, you're already behind. And it's time to audit your feed with that new algorithm tool.

Have you seen "Your Algorithm" in your menu yet? Let me know what you're telling it 👇

12/10/2026

Why Facebook still leads the pack!

I hear it on LinkedIn every week: " Facebook is dead. We're all on LinkedIn / TikTok now.

12/10/2026

Why your Business Page is dead (and why I have 60+ groups) 👇

I get this question every day: "Eleanor, what's the difference between a profile, a page and a group? And do you actually make money from Facebook?"

Let me show you using this screenshot from my phone today.

1. PROFILE = TRUST
That's me, Eleanor Theron, the person. This is where my story lives... business owner since 2014, mom, cat office manager. You are limited to 5000 friends. Facebook does NOT want you to sell here. If you only post your business specials on your personal profile, Facebook kills your reach. Use your profile to build trust, not to spam.

2. BUSINESS PAGE = YOUR SHOP FRONT + ADS
That's my "Eleanor - Social Media Marketing" page. Unlimited followers. This is the ONLY place you can run proper ads from. But here's the truth Facebook won't tell you: Your page post only reaches 2-5% of your followers organically. That's why posting on your page alone feels like shouting into nothing. You NEED a page, but a page alone will never make you money.

3. GROUP = REACH + DATA + COMMUNITY
This is the left and top right of my screenshot.
Roodepoort - Shop It Local (active 41 mins ago)
Kempton Park | Edenvale | Benoni (active 4 mins ago)
Shop It Local - Moot / Sinoville / Montana (active 1 min ago)
Onbeskaamd Vrou (11 notifications)
Onbeskaamd Man, Koffie Taal, Beyond the Beach

See those "active a minute ago" notes? That's why Facebook pushes groups 10x more than pages. People join groups to TALK, not to be sold to. So Facebook shows group posts to 40-60% of members.

This is why I built 60+ groups across South Africa. When a business in Randfontein posts on their page, nobody in Randfontein sees it. When they post in my "Randfontein | Tarlton | Krugersdorp - Shop It Local" group, their EXACT customer sees it. For free. That's distribution you own.

I also have English groups (Shop It Local) and Afrikaans communities (Onbeskaamd Vrou/Man) so I see in real-time, every 5 minutes, what South Africans actually buy. That's data agencies pay thousands for.

4. SO HOW DO I EARN FROM FACEBOOK? (Bottom right of the image - $29.10)

That $29.10 says "Content Monetization - Last 28 days". Facebook PAYS me now when my own posts, reels, and groups get views. That's not client money. That's Facebook paying me for having active communities. (And that $29.10 is only from one page) Small now, but it scales to $300-$1000+ when you have 60+ active groups. This is why I keep meme pages and community pages, they are assets, not hobbies.

Then there are Paid Collabs:
Local businesses pay to be pinned or promoted inside my town groups. No ad spend, instant local leads. That's media rental, not just a post.

And my main work: I join your team.
I don't sell "packages". I've been a business owner most of my life, I've advertised on Facebook since 2014... I work IN your business with you.

The simple rule:
Profile = TRUST
Page = ADS
Group = REACH + DATA
You need all three. Most business owners only have a Page and wonder why no one sees them.

If you only have a Business Page right now, you don't have a marketing problem. You have a distribution problem.

11/10/2026

It's important to read the "social media room"... and although I expected that A.I take over (which it did) I did not expect how many would kick back against it.

On LinkedIn someone can now report your image as "A.I" slop... people are not shy of pointing out the obvious A.I nature of the writing... and this week a business man from Canada told me that big investors do not accept any A.I applications when it comes to funding.

I am also guilty of this, just go through my page. It's easy to prompt an image and it comes out in less than a minute and you save another 14 on a design you would have done yourself.

But seeing the trends, listening to the public, hearing what the big business people think about it... it's back to the drawing board and I will refresh my design and writing skills.

What are your thoughts when it comes to A.I marketing images and writeups?

10/10/2026

I don't think this needs explaining... when you know you know...

08/10/2026

I've made in those moments have never worked out well.

When you don't know what to do and don't really want to discuss it with anyone, give yourself time to think things through:

Do your research and ask yourself the uncomfortable questions. Especially the ones you'd rather avoid.

Write down the pros and cons. Getting it onto paper can help you see things more clearly.

Think beyond the immediate situation. Is this a long-term solution or temporary relief?

Check whether your business can survive the change. Go through your finances properly, revisit your business plan and update your projections.

Big decisions have big consequences. Before you commit, ask yourself: are these the consequences I actually want?

04/10/2026

“I’ll just quickly check Facebook.”

Suddenly you’re replying to enquiries, fixing a typo, planning Monday’s post and watching a video of a goat wearing pyjamas.

It’s called research. Please respect the process. 🐐

A little Sunday wisdom: schedule what you can, set a time to check messages, and give yourself permission to put the phone down.

Your business needs you. Your family would also like to see more than the top of your head. 😉

Who else popped online “for five minutes”? 👀

01/10/2026

☕ HELLO OCTOBER! You arrived before we finished processing March.

It’s the final quarter of 2026, spring is doing its thing in South Africa, and this month has a little bit of everything. Save these dates! 👇

☕ 1 October: International Coffee Day. Finally, recognition for the unofficial employee keeping most businesses running.
💛 1 October: International Day of Older Persons. Celebrate the people whose wisdom came from experience, not Google.
😁 2 October: World Smile Day. Give someone a reason to smile. Paying their invoice would also work.
🐾 4 October: World Animal Day. A moment for our furry office supervisors.
🍎 5 October: World Teachers’ Day. Thank you for your patience. Especially with those of us who “just have one more question”.
💚 10 October: World Mental Health Day. A reminder to check in with yourself and the people around you.
🍲 16 October: World Food Day. A day to reflect on access to food and how we can support our communities.
🎃 31 October: Halloween. Business owners already have enough scares. “Can you do it for exposure?” comes to mind.

🇿🇦 Here at home, October also marks Breast Cancer Awareness Month, Transport Month, Marine Month and Social Development Month.

🤓 RANDOM OCTOBER FACT:
“Octo” means eight. October was the eighth month in the early Roman calendar, but kept its name when it became the tenth. Even the calendar has outdated branding.

Here’s to fresh ideas, meaningful connections and remembering that “we’ll do it next year” is getting dangerously close. 😉

What’s happening in YOUR world this October? A birthday, business milestone, event or something worth celebrating? Tell us below! 👇