The Style Concept

The Style Concept Personal Styling, Bridal styling, Bridal Make-up & hair, Makeovers, Special occasion Make up and hair, Corporate Image & Fashion Styling

In 2004 I left my home country, Namibia, to pursue my dream. My interest in creative expressions led to studies in Creative Arts (Fashion & Design) at Elizabeth Galloway Academy of Fashion Design in Stellenbosch from which I graduated in 2007. The following year I was trained as a Personal Image/Style Consultant for Women at 1st Solutions-Executive Image and Personal Development Consultants and at

a later stage continued training in Image/Style Consulting for men as well as for Corporate and Executive companies

I started off on a freelance basis where I consulted in my private capacity. In between I assisted 1st Solutions in Image consulting for private clients and companies like Investec. Concerning styling I had the privilege of assisting a brilliant Cape Town Stylist, Kim Gray on fashion and décor photo shoots for magazines such as Fairlady and Oprah Winfrey Magazine. In 2009 I started my own business, Jonine Nel Consulting offering Fashion / Image Consulting to Men, Women and Companies, Bridal styling; Styling for photo shoots and fashion shows. Had an amazing opportunity to be the stylist for an advertising campaign of South Africa’s leading Leather-craft Company, Cape Cobra. Focusing on the 2010 Soccer World Cup (Sky Emirates inflight and hotel magazines). In-between I made use of every opportunity doing hair and make up, whether it was for friends, models, brides, mother of the brides, bridesmaids, grannies – a passion that keeps on growing. Jonine Nel Consulting developed into The Style Concept as it is today – All glory to God! I absolutely love working with people and to be able to make a contribution to their lives.


“Be you and only you – you are unique!”


jonine van der merwe

Look up, reflect and notice the beauty. Every changes when looking up 🙌🏻
14/04/2026

Look up, reflect and notice the beauty. Every changes when looking up 🙌🏻

There is a promise, there is a hope 🤍
14/04/2026

There is a promise, there is a hope 🤍

02/04/2026

Pilot’s wife , a mom and sonologist in a crisp white dress paired with pink floral sneakers - perfect for an airfield lunch. Fun but classic!

Dress

Let’s help each other to choose life with words, actions and choices 🤍 Let us help each other to celebrate the gift of l...
31/03/2026

Let’s help each other to choose life with words, actions and choices 🤍 Let us help each other to celebrate the gift of life 🌿

31/03/2026
Enjoying this pastel peachy nail colour with a touch of gold on the ring finger done by .stellenbosch Top from Leather...
20/03/2026

Enjoying this pastel peachy nail colour with a touch of gold on the ring finger done by .stellenbosch

Top from
Leather brown belt
Relaxed tapered denim ( i often struggle to find denims that fit well - this one is a win!)

20/03/2026

Baby bumb style inspiration…

who links more towards a Natural Romantic style personality and Warm Spring colour season chose this loose comfortable, flowy green tier dress. Beautifully natural 🤍

For more info on style personalities, style and colour sessions dm us or e-mail us [email protected]

10/03/2026

It’s been a little quiet on here- work has been busy🌿

Bumped into the beautiful 🤍

Beautiful, classic, stylish, practical, comfortable style inspirations for the pregnant moms out there! A work day & mom on the go look as well as a soft, elegant, romantic wedding guest look (end of reel)

No need to hide those baby bumps 🤍 It is a gift and it is beautiful!

However different style personalities will style it differently as well. If you wish to know more about style personalities or any wardobe or styling needs. Send us a dm or e-mail to [email protected]

15/01/2026

Some highlights from the end of 2025!

Wedding guest hair and make up for the lovely and Cheryl

For Jana a classic look and bold gold look for Cheryl upon request ✨

Venue: Stellenbosch,

As we head into the new year may you know that you are deeply loved, valued and needed form a time such as this! Hope it...
13/01/2026

As we head into the new year may you know that you are deeply loved, valued and needed form a time such as this!

Hope it was a great festive season and may 2026 be a year rooted in love and fueled with purpose!

May you bloom again! 🤍

#2026

Address

80 Lovell Lane, Die Boord
Stellenbosch
7600

Telephone

+27722449449

Website

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