Lumico

02/06/2026

Kyk net gou wat doen ‘n hazer! 🥼🧥💨💨 Fun on set with the Lumico 4AM crew, love to see it & 🥳

13/05/2026

The shoot doesn’t start on shoot day.
Rude, we know.

Before the camera rolls, there are scripts, storyboards, budgets, locations, timing, talent, coffee, more coffee, and at least one person asking, “Wait, has this been approved?”

Our latest Townhall was all about pre-production, the glorious behind-the-scenes chaos that makes the actual behind-the-scenes look calm.

Turns out, great productions are won before the shoot begins.

25/09/2025

Bronze for Lumico and Estee Lauder at the The New Generation Social & Digital Media Awards🤩!

04/08/2025

Thank you to Local Truth Studio for capturing our special night!

We're still riding the high from our Lumico Week birthday bash 🎉 From belly laughs to questionable dance moves, great food to even greater company, this one reminded us why we love doing life (and work) together.

02/07/2025

Please excuse us as we brag with our gorgeous team during our recent Lumico Week. And what a week it was! Here’s to all the friendships formed, the virtual realities conquered and the creativity unleashed 🥂🥂🥂

10/02/2025

Another great ad by the Lumico 4AM team!

24/10/2024

Meet Lumico’s video crew, Lumico 4AM. We turn brand stories into must-watch moments, whether you’re a big deal or just getting started. Hit play on our showreel and see how we can make your brand shine!

Visit our website -> https://bit.ly/48Blonn 📸

27/09/2024

We're really proud of this one...

Take a look at our 'Plant the seed for success' campaign for John Deere Financial.

To establish John Deere Financial in the emerging farmer market, we focused on the crucial first step of the marketing funnel: brand awareness. The primary challenge was John Deere Financial’s minimal presence in this segment, where they had yet to make a significant impact.

Instead of concentrating on the difficulties and challenges traditionally highlighted in agricultural marketing, our campaign conveyed a positive and supportive message. We wanted to shift the focus to the opportunities and potential for growth that farmers experience.

Have a look below.

Creative Advertising Campaign

27/08/2024

We, as Lumico, are incredibly proud to be part of this elite list from , a testament to hard work creating campaigns that don’t just look cool but deliver real results. We’re all about pushing boundaries, and this recognition just fuels our fire to keep doing what we love – making magic in the digital marketing space.

Read more:

Guess what? Lumico has just been named one of the Top Digital/Specialist Agencies in South Africa for 2023 in the ultra-prestigious MMA Smarties Business Impact Index!

20/08/2024

Work feature 🎉 :

Check out our ad for the Absa Sunshine Ladies Tournament Sponsorship!

With this ad, we set out to challenge perceptions of female golfers by first examining how male golfers are typically portrayed in the media. From there, we created an ad centered on female players, leading to the concept: "She Drives Her Story." This ties seamlessly into Absa’s broader brand positioning: "Your Story Matters." ⛳

Creative Agency & Production House: Lumico (Pty) Ltd
Producer: Daniel Malherbe
Director: Daniel Malherbe
DOP: Hayden Brown (7 Films)
1st AD: Alwyn Strydom
Creative Director: Liezel Malherbe
Copywriter: Liezel Malherbe
Photographer: Anthony Churchyard (Marsh Media)
Production Manager: Isabel-Marie Weerheim
Sound Technician: Bless Makua
1st AC: Armin van Antwerpen
2ns AC: Ryan Ferreira
Loader: Neo Kutumela
Gaffer: Brent Webb
Best Boy (Lighting): Nathan Mokobane
Spark: Christopher Rach
Spark: Wandile Dlamini
MAU: Vuyelwa Kona

With ABSA being a sponsor for the Sunshine Ladies Golf Tournament, we had the opportunity to speak to women who have reached success in their respective fields. ABSA is showing its support for women in golfing, but more broadly, we are showing support for women in business and personal wealth. We wa...