Amatola_online_media_agency

Name: Amatola_online_media_agency
Address: naivasha Road, Sunninghill, 2157, ZA
Telephone: +27828686322

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Amatola_online_media_agency

AMATOLA is a online Social Media agency that is focused on truly developing your social media presence and increasing you brands presence online.

Permanently closed.

09/03/2022

HIGH FREQUENCY WITH HIGH QUALITY

Quantity and quality are equally important in marketing communications. The goal of quantity (or frequency, as it’s referred to in the marketing world) is to get your marketing message out repeatedly to the majority of people in your potential market. On the flip side, quality is the effectiveness of the communication (how powerfully it brings the message home to the target reader, viewer, or listener). You never want to trade quantity for quality by cutting back on writing, design, and production costs.

The trick is to create high-quality communications that lend themselves to frequent, inexpensive placement.

Follow these steps to increase the frequency of your exposures:
✓ Look for ways to piggyback a marketing message on anything and everything that has exposure. For instance, at the bottom of all of your e-mails, add a one-sentence marketing message (complete with a live link to your Web site) just below your brand name. Literally anything that people see, from your mailings to your building, is an avenue for your marketing message.

✓ Seek out new media that offer prime exposure at a very low cost. New media — whether they’re new social networking sites or blogs, or more traditional outlets that are just emerging on the scene.

✓ Promote your Web site constantly. Bid on key terms and spend a little money every month to drive searches your way.

✓ Maximize your Web exposure with multiple narrowly focused Web sites, blogs, and ads.

✓ Look for ways to piggyback a marketing message on anything and everything that has exposure. For instance, at the bottom of all of your e-mails, add a one-sentence marketing message (complete with a live link to your Web site) just below your brand name.

02/03/2022

COMMUNICATION PRIORITIES

The best marketing communications are frequent, clear, consistent, attention-grabbing, persuasive, and accurate. To gauge how well you’re incorporating these priorities in your marketing communications, you need to conduct a marketing communications audit. This section goes into depth on these six priorities and how you can conduct an audit.

Perform your own marketing communications audit by first gathering examples of the ways in which you communicate with customers and the market in general. Include everything anyone sees, hears, or even smells and touches, including traditional advertising, mailings, Web communications, packaging, signs, and so forth. Don’t forget to add snapshots of public communications — or lack thereof — on your building and vehicles to the pile of samples.

After you have your samples of all the ways in which you communicate, create a spreadsheet or table. Starting on the left-hand side of your table and moving to the right, create columns for the following items:
✓ Each example or type of communication
✓ Your estimate of what you spend per year on that type of communication
✓ The frequency (quantity) of that communication, rated as very low, low, medium, high, or very high
✓ The clarity and consistency of each communication (which I group together because they’re very closely related), rated as very low, low, medium, high, or very high
✓ The persuasiveness of the communication, rated as very low, low, medium, high, or very high
✓ The accuracy of the communication, rated as very low, low, medium, high, or very high

23/02/2022

REMINDER STRATEGY

A reminder strategy is good when you expect that people will buy your product if they think of it — but they may not without a reminder. A lot of routine purchases benefit from this strategy (Got milk?).

Point-of-purchase (POP) marketing is often an effective way to implement the reminder strategy. Point-of-purchase marketing simply means doing whatever advertising is necessary to sway the consumer your way at the time and place of his purchase. For retail products, this often means a clever in-store display or sign to remind the consumer about your product.

How can a reminder strategy benefits one using Social Media Posts, by giving a digital reminder to your clients via retargeting ads or scheduled social media posts.

16/02/2022

POSITIONING STRATEGY

A positioning strategy takes a psychological approach to marketing. It focuses on getting customers or prospects to see your product in a favourable light and think of it before competitors’ offerings. The positioning goal you articulate for this kind of strategy is the position your product holds in the customer’s mind. The following sections break down how to find your position and craft your positioning strategy.

Your positioning strategy can be as simple as saying that you want your brand to be the easiest to buy, or as complex as saying your brand is easier to purchase, more affordable, hipper, and more contemporary than the competition.

Just make sure your claims are truthful and believable.

09/02/2022

MARKET TRENDS

Market share gives you a simple way of comparing your progress to your competitors from period to period. If your share drops, you’re losing; if your share grows, you’re winning. It’s that simple. Consequently, most marketing programs are based at least partly on a strategic market share goal, which is the percentage of sales you want to win during a specific period, such as a year. For example, you can say, “Increase share from 5 percent to 7 percent by introducing a product upgrade and increasing our use of trial-stimulating special offers,” which is a clear goal.

You also need to study the market and see how your products compare year to year and against your competition. The postmortem on last year’s program should always be based on an examination of what market share change accompanied it. (If you don’t already do routine postmortems, or careful analyses of what happened and why it differed positively or negatively from your plans, you should.

02/02/2022

WHO ARE YOUR COMPETITORS?

So what if your competitors have more market share than you? Don’t fear them; use them instead! Study your closest and/or most successful competitors to figure out how you’re going to gain market share. The better you understand your competitors, the more easily you can take customers away from them.

Ask yourself what your competitors do well, how they take business from you now, and what new initiatives they’re trying this year. Talk to customers, suppliers, distributors, and anyone else with good knowledge of your competitors’ practices and gather any online information about them from their Websites. Also, collect their marketing materials and brochures and keep track of any information you come across on how they market. For example, if they’re picking up good business by having a booth at a trade show you don’t attend, consider getting a booth next time to make sure you’re able to compete against them there.

26/01/2022

FACEBOOK ADS?

Facebook ads are paid messages that businesses place on Facebook. ... A paid ad lets you target a particular demographic, geographical location, time of day and you can be as specific or as broad as you'd like. Facebook ad campaigns are available in a variety of formats targetting your unique requirements. You also get to specify how much you want to spend, including The overall amount.

19/01/2022

GOOGLE ADS?

Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos.

In other words, it is one of the most effective tools to get your products or service in front of your clients. With experience and expertise developed over many years, we at Amatola are able to custom Google Ads to your unique product or service offering.

12/01/2022

WHAT ARE SOCIAL MEDIA POSTS?

It is the means that facilitates two-way communication and content sharing — can become a productive component of your overall marketing
strategy. Online posts on platforms such as Facebook, Instagram and Youtube can enhance your company’s online visibility, strengthen relationships with
your clients, and expand word-of-mouth advertising, which is the best type. Ultimately, it can grow your brand awareness and sales.

05/01/2022

WHAT IS SOCIAL MEDIA MARKETING?

Social Media Marketing is the usage of several platforms in order to capture your audience, establish a branding following and drive sales.

At Amatola we work closely with our clients in order to create value-adding content to encourage your unique audience to engage with your brand. Through social media marketing and management, we will help you to increase your following, brand loyalty and sales. Social Media is one of the most profitable means to develop your brand.

Contact us directly for an informal chat about your wants and needs.

31/12/2021

Happy New Year for 2022 from Amatola Online Media Agency.

We are looking forward to another year working together, and to those new client who will join our family, we look forward to working with you and welcome to the family.

Address

Naivasha Road
Sunninghill
2157

Telephone

+27828686322

Website

https://amatolamedia.com/

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