Heather Reed Independent

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Heather Reed Independent Graphic Designer & Brand Identity Specialist
Defining a brand is like uncovering a gem 💎

Corporate Identity & Branding specialist which ranges from
logo and CI development to website extending into interiors.

03/11/2022

Meet Shine. A mobile coffee takeaway business based in Massachusetts. Katherine approached me with an incredible passion and yearning to make people smile everyday.

With a nurturing background in Pilates, Katherine’s purpose in life has always been in service to others. Her dream was to create a brand that would make people happy through the simple act of kindness through coffee. Her goal was to make an impact through meaningful interactions from the mobility of a van that would exuberate joy.

The brief was clear ☕️ + ☀️ = 😀

We captured the bright moment of a morning coffee at sunrise with a cheerful sun that rises out of the coffee cup. The result is a playful logo and brand identity that aims to raise people’s vibe.

To see more of the mini brand bible click the link below.

https://heatherreed.co.za/shine-identity-development/

Having run Heather Reed Independent Graphic Design for over 8 years and with 15 years design experience, I get what it t...
31/10/2022

Having run Heather Reed Independent Graphic Design for over 8 years and with 15 years design experience, I get what it takes to stand out. Being memorable in the eyes of your market is the goal and if you’re looking to give your brand the edge, I’ll give you the tools to get there.

Big or small, corporate or startup, established or new on the scene – I’ll help you show the world exactly what your brand is about with strong graphic design, a distinctive visual identity and clear communication. I’ll help you simplify the process of bringing what’s in your head into reality. Let’s create a narrative and look and feel around your brand that your market will connect with. From logos and packaging to brand bibles and marketing campaigns, let me help you find the creative solution to your marketing needs.

Learn more on my website.
https://heatherreed.co.za/services/

The buffalo is a strong and powerful animal, considered as the most dangerous on the African continent, and is one of Af...
27/10/2022

The buffalo is a strong and powerful animal, considered as the most dangerous on the African continent, and is one of Africa’s Big 5. The iconic buffalo horns and face are used in the Mthembu Lodge logomark as a tribute to the Mthembu clan led by the strong iNkosi Mthembu.

The Lodge and its private villas were painstakingly hand-built by members of the Mthembu Clan –stone by stone. Each one laid with an understanding of the historical past. Michelle Throssol's interior design concept for Mthembu brought the logo and the lodge’s history to life through the use of rose gold finishes, terracotta textiles and brown leather touches. See the full mFulaWozi case study on my website.

https://heatherreed.co.za/mfulawozi-wilderness-identity-development/

Keep an eye out for my next case study about a happy mobile coffee shop called Shine.

The symbol of the Zulu Clan is the shield –a powerful symbol of protection. A fitting mark that links back to iNkosi Zul...
24/10/2022

The symbol of the Zulu Clan is the shield –a powerful symbol of protection. A fitting mark that links back to iNkosi Zulu’s dream of protecting this land and its heritage for his Zulu clan.

In contrast to Biyela, the future plan for this lodge will be a more back-to-basics camp setting. Where you can feel more in touch with your surroundings and immerse yourself in the land where Shaku Zulu's mother is buried. This will be brought to life using grounded raw wood and natural rock finishes.

See the full mFulaWozi case study on my website.

https://heatherreed.co.za/mfulawozi-wilderness-identity-development/

Biyela translates as ‘Protector’. A fitting symbol of the Biyela Clan is the all powerful, majestic African elephant.Wit...
20/10/2022

Biyela translates as ‘Protector’. A fitting symbol of the Biyela Clan is the all powerful, majestic African elephant.

Within mFulaWozi Wilderness, the plan is to build 5 lodges. Each celebrating one of the 5 tribes from the area. For each lodge I altered the mother-brand logomark by infusing a graphic symbol that would embody the spirit of each tribe.

Can you see the subtle elephant in the centre looking inwards? In the application of this logo, it was important to remember how the logo would be experienced through the interior design. Working with Michelle Throssel’s vision, this logo was brought to life in the 5-star luxurious interiors through the use of elegant gold and earthy green leathers and textiles.

But always tying back to the mFulaWozi mother-brand in the stationary with touches of cream and charcoal and our pattern for consistency.

See the full mFulaWozi case study on my website - link below.

https://heatherreed.co.za/mfulawozi-wilderness-identity-development/

Keep an eye out for the next 2 lodge concepts.

This is the great test – the application phase, which I do as part of the logo development.Over the years I have learned...
17/10/2022

This is the great test – the application phase, which I do as part of the logo development.

Over the years I have learned never to design a logo in isolation as it is important to consider how the logo will be experienced.

The mFulaWozi mother-brand was to be used for all lodge vehicles, stationery, website and signage at the exterior of the game reserve.
Knowing that the logo was always going to live within a natural setting and on various textures it was important to keep the mother-brand palette natural (cream and charcoal) as I could not rely on colour to bring the personality to life.

Without the application test you can never be sure that your concept works. And it brings the logo home for my clients when they see it in a real-life setting.

As part of the process, I also always love creating a decorative pattern or alternate logomarks to bring the identity to life.

See the full case study on my website on the link below.
https://heatherreed.co.za/mfulawozi-wilderness-identity-development/

Keep an eye out next for the lodge logos and their meanings next

13/10/2022

mFulawozi Wilderness Private Game Reserve has a legacy steeped in unparalleled history, stretching back hundreds of years.

A history that encompasses Shaka Zulu, King of the Zulus, as mFulaWozi was his seasonal hunting grounds. The region was also the original home of the late Dr Ian Player who pioneered the revival of the endangered White Rhinoceroses from the brink of extinction. Two legends in their own right.

mFulaWozi is the area where the Black iMfolozi and White iMfoloziRivers confluent, and the sound that emanates from the river reeds when the wind blows through them, is described as mFulaWozi – a fitting tribute.

The brief was to create a logo and identity for mFulaWozi Wilderness Private Game Reserve and its Lodges. Both the mother-brand and sub-brand logomarks are infused with symbolism and reflect the essence of this extraordinary wilderness, its people, its heritage.

The mother-brand logomark is comprised of many shapes, each one symbolising a specific genre or interpretation that encapsulates part of their identity that was uncovered in their Brand DNA.

Read more about each of the symbols and further meaning in my case study on my website.

https://heatherreed.co.za/mfulawozi-wilderness-identity-development/

Keep an eye out for the application phase of this logo that brings it to life as well as the lodge sub-brand logos.

Discovering and developing individual brand personalities is at the heart of my creative process. It requires a deep div...
11/10/2022

Discovering and developing individual brand personalities is at the heart of my creative process. It requires a deep dive into your business and its purpose and values.

Working together, we’ll uncover the answers needed to set you apart and inform an identity that stands proud. We’ll do this through:
•brand positioning •logo development •stationery •packaging •brand bible •website design

Once your look and feel is clear, we’ll unpack how we communicate your brand. From start to finish, we’ll explore avenues that will tell your brand story and bring it to the fore. Achieved through:
•social media campaigns •content creation •point of sale •trade presenters •brochures •video animation

When your needs run deeper than graphic design and you are looking for an ongoing marketing support team, I partner with other niche and independent specialist creatives to build brand equity. Together, we can offer:
•marketing strategies & monthly management •reporting & analytics •copywriting •photography & videography •art direction •interior design

Swipe through to see what I have to offer, and click the link below to see more on my website.

https://heatherreed.co.za/services/

10/10/2022

Introducing the new HRI identity. A logo that reflects both me and my brand story.

The H + R + I does not conform to legibility and becomes an abstract representation of the letters. The ‘I’ breaks through and above the bounding box, representing my independence and my passion for helping brands rise above and beyond the noise.

The beauty of this icon is that it uses simplicity and basic graphic elements in a composition that moves it from literalism to symbolism.

I am always excited by the challenge of conveying concepts using humble elements. A logo, in essence, should always be simple but to make it truly unique it should reflect the soul of the brand. If you would like to see more of my work head over to my brand new website on the link below.

https://heatherreed.co.za/

I will be posting more case studies each month – all which seek to tell rich brand stories.

For as long as I can remember, I have had an independent streak. Someone who doesn’t like to conform to social norms.Any...
10/10/2022

For as long as I can remember, I have had an independent streak. Someone who doesn’t like to conform to social norms.

Anyone who knows me personally will know that I live authentically and value individualism and living one’s truth above all else. With time and experience, I have learned to celebrate this and lean on this independent streak in business too.

As a business owner and marketing professional, I understand that having a clear voice and a strong visual identity is vital in helping a business rise above the noise. My experience in ad agencies and as an independent has equipped me to uncover what it is that sets a brand apart and articulate that in a distinctive way. From listed corporates to start-ups, and from brand development design to marketing campaigns for established brands, I love finding solutions to the unique challenges that each project brings.

Are you ready for a brand evolution?

My new logo and website will be launching later today.

07/10/2022

As the needs of my clients have evolved. I have evolved with them. And I felt it was finally time to relook my own identity in congruence with the evolutions of my clients and my service offering.

I am very excited to announce that as a brand identity specialist I will be levelling up my own brand into a new era. One that reflects my own brand journey.

Watch this space for more.

💫🌚☄️🧿

Address


Opening Hours

Monday 09:00 - 18:00
Tuesday 09:00 - 18:00
Wednesday 09:00 - 18:00
Thursday 09:00 - 18:00
Friday 09:00 - 16:00

Telephone

+27764109831

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