Big Ambitions

05/06/2026

Some destinations capture your heart. That’s St Helena Island for you. And we’re so happy that this extraordinary South Atlantic gem is getting the spotlight it deserves, with a stunning feature in Upscale Living Magazine by Heléne Ramackers (who attended a media trip we organised a few weeks back).

St Helena is unlike anywhere else on Earth, with everything from dramatic volcanic cliffs to a 190-year-old tortoise and the warmest people you’ll ever meet.

We’re proud to work alongside St Helena Tourism to help tell this island’s story to the world. After all, some secrets are too good to keep.

Read the full article here. https://www.upscalelivingmag.com/travel/vacations/the-secret-of-the-south-atlantic-discovering-st-helena-island/

05/06/2026

Our CEO, Natalia Rosa, recently hosted a session for The Travel Hub Collection, sharing practical, no-fluff tips on how to get genuinely useful outputs from AI – starting with the one thing most people overlook: personalisation.

The recording is now live on The Travel Hub Collection's webinar library, and it’s completely free to access. If you're in the travel industry and you're not yet using AI with intention, this is a great place to start.

Not a member yet? It takes just a minute to register for free:
https://travelhubcollection.com/register

Tour Operator/ Travel Agent Includes DMCs, FIT specialists, and group travel planners looking to explore or promote destinations. Register Now Products For suppliers offering accommodations, airlines, cruises, DMCs or other tourism services. Register Now Representation For those managing sales, mark...

03/06/2026

Our experience at International Tourism Film Festival Africa today proves it: the story you tell is the destination they see. Being part of this event reminds us that powerful storytelling is the heartbeat of tourism marketing.

03/06/2026

After a full day of setting up, Celine and Shelley headed to the International Tourism Film Festival Africa VIP event last night to meet some of the incredible people and brands behind this year’s show.

The energy is building, the creative conversations are flowing, and we're fully geared up for the next few days. If you're at ITFFA, come say hi – we'd love to connect!

📍Braamfontein, Johannesburg

01/06/2026

Tomorrow, International Tourism Film Festival Africa 2026 begins.

Four days of film, conversation, and celebration of African tourism storytelling – and Big Ambitions will be right in the middle of it.

If you’re attending, come and find us. We’d love to connect and chat about what great destination storytelling looks like in practice.

See you on the rooftop tomorrow. 🥂

📍 Braamfontein, Johannesburg | 2–5 June 2026
🔗 https://www.quicket.co.za/events/375768-the-itffa-2026-8th-edition/?ref=events-list #/

30/05/2026

International Tourism Film Festival Africa 2026 is days away, and the programme is packed with exceptional discussions and experiences, including keynote conversations unpacking:

• Adventure filmmaking
• Destination experience design
• Generative AI
• The business of creative investment

There’ll also be live screenings and Q&As with the producers behind some of Africa’s most compelling tourism films, and a Young Creatives programme putting emerging African filmmakers on the same stage as industry veterans. Then, on Friday evening, the Awards Ceremony takes place, where the continent’s best tourism storytelling gets the recognition it deserves.

ITFFA is the intersection of film, tourism, and the future of how Africa tells its story to the world. Big Ambitions is proud to be an official event partner. We’ll be on the ground throughout – follow along for live updates and the moments worth remembering.

📍 Braamfontein, Johannesburg | 2–5 June 2026
🔗 https://www.quicket.co.za/events/375768-the-itffa-2026-8th-edition/?ref=events-list #/

28/05/2026

🍾Proud to spotlight ITFFA partner Big Ambitions.

Big Ambitions is a dynamic creative and strategic partner, helping brands and organisations grow through impactful storytelling, marketing, and innovative campaign development.

We value their commitment to driving visibility, creativity, and meaningful engagement across the film and tourism landscape.

26/05/2026

One week to go.

From 2 June, Braamfontein becomes the meeting point for Africa’s most compelling voices in tourism, film, and destination storytelling… and Big Ambitions will be right at the centre of it.

As an official event partner of International Tourism Film Festival Africa 2026, we’re both attending the festival and helping to run it.

From the moment delegates arrive (checking in on a registration system we built and are managing on the ground) through to the Awards Ceremony on Friday evening, Big Ambitions will play a crucial role in every layer of the experience.

We can’t wait. See you there!

25/05/2026

𝗔𝗳𝗿𝗶𝗰𝗮 𝗵𝗮𝘀 𝗮 𝘀𝘁𝗼𝗿𝘆 𝘄𝗼𝗿𝘁𝗵 𝘁𝗲𝗹𝗹𝗶𝗻𝗴.
The question is: who’s telling it – and how well?

International Tourism Film Festival Africa

22/05/2026