13/01/2020
In 2019, we saw a lot of innovation and change on Social Media.
Here are some of the big moves that occurred last year.
#1: Instagram Stories explode: Instagram added engagement stickers and the ability to tag users and reshare stories. Stories showed up in the Explore tab, and they enabled private direct messages from a story.
#2: IGTV expands: Instagram rolled out the ability to add IGTV previews into the feed. They also support 16x9 video.
#3: Instagram feed changes: From the hiding of likes (which people are up in arms about) to native scheduling with Creator Studio, a LOT has changed with Instagram.
#4: Facebook Campaign Budget Optimization: Facebook's AI system takes over the heavy lifting for your ad budgets so those out-of-control costs can be better managed.
#5: TikTok rolls out self-service ads: The growing platform makes it easier to get in front of their audience.
#6: YouTube Studio: Finally rolling out of beta, this tool brings advanced analytics to anyone using YouTube.
#7: LinkedIn rolls out live video: This Microsoft-owned platform decided to finally get into the live video game.
#8: Facebook Groups: FB added group badges, the ability to format posts, group units, group analytics, the ability for pages to post in groups, and much more.
Information taken from an article by Social Media Examiner HQ