12/05/2023
Here is a proper rundown of how to pull an ace on your marketing. This forms the basis, it is not the jack of trades If done blindly.
The prominent 4C's that work hand-to-hand with the 4P's of marketing. The distinct difference between the two is that 4C's are external (customer focused) and the 4P's are internal (operations). Let us look at the 4C's:
1. Customer Solution - it is a critical aspect of any company to establish the solution it caters for. In an industry such as construction, this niche setting factor is essentially a source of a company's existence. A company that effectively distributes is a company that sets bars high on a specific task it can provide and houses all tools of trade to execute the task in question. A construction company can set its bars high on building roads (meaning, it has all the tools to make roads and has trusted suppliers and labour to do just that). Other services can be categorized, as "extra" services. This tells prospective clients that, for anything road, this is the go to company..you want to find your company in that position.
2. Customer cost - once you have found a specialization that you have tools of trade for according to point No.1, then you table at least 3 quotations with possible suppliers of material. And work with the supplier that provides best possible quality of material that your clients can pay for and still accrue profit.
NOTE!! CHEAP IS OFTEN VERY EXPENSIVE
The supplier you work with is not determined with the interests of the company, but the clients interest while minimizing the risk on quality of the material.
3. Convenience - once you have chosen your supplier, the next thing to consider is how soon can the material be available for you to start working. You look at its location in conjunction with the area you mostly work in. This will change as you explore more areas, every time you do..you just have to repeat this process thoroughly. Once you have established the former, then you would have established your distribution model, stocking, turnaround time etc. Which brings us to the last step.
4. Communication - now that you have the solution ( niche setting factor), cost ( how much it costs to produce the factor), Convenience (positioning of the supplier and distribution/deliver time etc.), you start to think about communicating it. This part hinges directly on marketing, meaning it's both internal and external (4C's and 4P's). You need to understand your customers from the solution your provide. This will hit directly on communications. Remember, not everyone will like you, you are not John Doris but make it appealing in your customer's eyes.
If you need assistance with the last part or the whole part, you can contact us on 064 853 1079