15/04/2020
As a marketing executive, you'll contribute to and develop integrated marketing campaigns to promote a product, service or idea. This a varied role, which includes:
planning
advertising
public relations
event organisation
product development
distribution
sponsorship
research.
Many organisations have marketing departments, meaning that you can work in both the private and public sector in areas ranging from finance, retail and media to voluntary and charitable organisations.
The exact nature of your role will vary depending on the size of the organisation and sector and whether the focus is on selling a product or service, or on raising awareness of an issue that affects the public.
Marketing executives may also be known as marketing officers or coordinators.
Responsibilities
As a marketing executive, you'll need to:
create awareness of and develop the brand you're marketing
communicate with target audiences and build and develop customer relationships
help with marketing plans, advertising, direct marketing and campaigns
support the marketing manager in delivering agreed activities
source advertising opportunities and place adverts in the press or on the radio
work closely with in-house or external creative agencies to design marketing materials such as brochures and adverts
write and proofread marketing copy for both online and print campaigns
produce creative content, including videos and blog posts
run social media channels (e.g. Twitter, Facebook and LinkedIn) to enhance audience engagement
organise and attend events such as conferences, seminars, receptions and exhibitions
source and secure sponsorship
liaise with designers and printers and organise photo shoots
arrange the effective distribution of marketing materials
maintain and update customer databases
conduct market research, for example using customer questionnaires and focus groups
develop relationships with key stakeholders, both internal and external.
With experience, you'll need to:
develop and implement a marketing strategy (often as part of a wider sales and marketing programme)
evaluate and review marketing campaigns, advertising and SEO to make sure the correct mediums are being used and campaigns are effective
track marketing performance and return on investment and prepare weekly or monthly reports for management
monitor and report on competitor activity
lead external agencies, when appropriate, to effectively manage events, press relationships, editorial requests, presentations, promotional materials and online activities
oversee and manage the marketing budget
