Jobetech Consultants Zambia

22/08/2022

Advertising to people with Mobile Phones.

Let’s talk about how you can reach potential customers with Mobile Phones.

Display Ads
Display advertisements are all about capturing the attention of people browsing content online. Have you noticed a pop up Ad with an image telling you about a product or service while you are browsing a website or an app. That’s Display advertising

Social Media.
You can take advantage of audience targeting features on Social media Ads. Social media advertising solutions like Twitter and Facebook offer various targeting options to help you get your ads in front of the right people.

Video Advertising
Here are a few things to keep in mind on video ads.
First, make it relevant.
Next, keep it short.
Finally, have a clear call to action in your video. Be sure to tell the audience what they should do next so they stay engaged.

Jobetech Consultants can help you reach people on Mobile Phones.

20/07/2022

18/07/2022

30/09/2021

Measuring video performance.

One of the great features about marketing with online video is that you can measure your results. Whether you’re creating videos for your own website, sharing them on social media, or advertising on popular video sites, you can measure the results of your efforts. This makes them better than T.V adverts.

Video analytics reveal a lot about the people who watch your videos, like their age, gender and location. When you know your audience, you can create video content they’re interested in watching.
Knowing where people watch your videos is key to promoting your content. If most of your audience watches your videos on YouTube, focus on uploading more fresh content to that site.

In most cases, short videos work best. You can increase the likelihood that people will play your videos and watch them to the end by keeping them brief.

If people only watch the first few seconds of a video, it might not be meeting their expectations. Consider updating your preview images, video titles or descriptions so that people have a better idea of what they’re about to watch.

If people share your video, it’s a strong measure of engagement.
Using video analytics will give you insight in the performance on your video ad.

Next, we will look at Ecommerce and how you can build your online shop.

15/09/2021

How to Advertise on YouTube

As you probably know by now, many people are spending loads of time watching videos online on sites like YouTube. This means video sites can be a great place to advertise your business.

You can use the Google Ads program to advertise on YouTube. You don’t need videos of your own to advertise on these sites - you can use images and text instead. There are even free tools, like Google’s Ad Gallery, that will help you create professional-looking banners.

Be sure your ad gives viewers a reason to visit your website and that they find something compelling when they visit.

Let’s say you’ve decided to advertise on YouTube. Once you have your ad ready to go, use a Google Ads account to run your campaign. Within Google Ads, you can choose the category of people you want to reach on YouTube. How to Advertise on YouTube
As you probably know by now, many people are spending loads of time watching videos online on sites like YouTube. This means video sites can be a great place to advertise your business.

You can use the Google Ads program to advertise on YouTube. You don’t need videos of your own to advertise on these sites - you can use images and text instead. There are even free tools, like Google’s Ad Gallery, that will help you create professional-looking banners.

Be sure your ad gives viewers a reason to visit your website and that they find something compelling when they visit.

Let’s say you’ve decided to advertise on YouTube. Once you have your ad ready to go, use a Google Ads account to run your campaign. Within Google Ads, you can choose the category of people you want to reach on YouTube.

The interesting part is that when your target audience is watching videos on YouTube, your ad will then appear next to the video, or even within the video itself, depending on the type of ad you choose.

As with any online advertising, you are not forced to pay a huge amount but you will have to define your custom budget for your YouTube campaign.
Next we will look at how you measure the performance of your video Ad.

The interesting part is that when your target audience is watching videos on YouTube, your ad will then appear next to the video, or even within the video itself, depending on the type of ad you choose.

As with any online advertising, you are not forced to pay a huge amount but you will have to define your custom budget for your YouTube campaign.
Next we will look at how you measure the performance of your video Ad.

12/09/2021

Sharing your Video on Video Sharing Sites.

Once you’ve put a lot of hard work into creating great videos, you’ll want lots of people to watch them.

Let’s say you are a Restaurant, and you’ve filmed a number of cooking demos. A first step would be to upload your videos to popular video sharing sites, like YouTube.
Be sure to use relevant keywords in your video titles, as this will this help viewers know what to expect and can help your videos appear in search results.

Also include calls to action to encourage your audience to take the next step. For example, ask viewers to share the video, visit your website, subscribe to your channel or write a comment.

On social media sites like Facebook or Twitter, post videos that people might want to share with friends, family and followers, such as interesting cooking tips or interviews with known chefs.

Uploading videos to your website and popular video sharing sites is the first step to promoting your business via video content.

Next we will look at how you can Advertising on video sharing sites like YouTube.

25/03/2021

Creating video content within your budget
The first step to creating video on a budget is to plan your content.
Remember—videos can be entertaining, educational, informative and everything in between, as long as they reflect what your company stands for and further your business objectives.
By planning ahead, you can shoot several videos at a time—with less effort and fewer resources.
Not too long ago, you would have had to hire a crew, rent a studio, and pay a small fortune for equipment before you even began shooting the video.
Now, all you need to produce a video is your mobile or laptop’s built-in webcam—or a high-def video camera if you or a friend of yours have one—and basic video editing software (some computer operating systems include that for free)
A variety of video editing tools—such as iMovie, Windows Movie Maker, or YouTube Video Editor—can help you edit and combine videos, build smooth transitions, and even add music.
Making videos is not only a great marketing tool for your business, it’s also fun to do! Embrace the chance to tap into your creative side and show the world what your business is all about..
You can also engage experts like Jobetech Consultants to do the job for you at cost effective rates
With advance planning, a little practice, and some creative resourcing, you can make a scene without breaking the bank.
Next , we will look at various platforms you can use to advertise video

10/03/2021

Digital Advertising with Video in Zambia

As technology continues to improve, more and more people are watching videos online. The popularity of online video—and the increasing quality—means huge opportunities for your business.
There are several ways to reach customers through online video.

You can create a video and share it on websites like YouTube. Or you can embed your video directly on your own website. Another option is to buy ad space in other people’s videos (You have probably seen those ads that play before your Favorite YouTube video).
You could display a text ad at the bottom of the video, or run a short commercial at the start.
Your ad could direct viewers to your website, or tell them about your products.
The first step to creating video on a budget is to plan your content. Next lesson, we will look at how you can easily make video content for your business within your budget.

22/11/2020

Lesson 30A- How to Advertise on other websites.

I am sure you have noticed those adverts that you see all over the Internet that come in flashing banners, text-based or use videos.

This is called “display advertising” and we’re going to explore what it is, how it works, and how it can help you attract more customers.

What it is?
Think of display advertising as the digital version of a billboard, print ad or TV ad you see offline. Businesses pay whoever owns the ad “space” hoping to get their ads seen by the right kinds of people. And then turn those people into customers.

In the online world of display advertising, ad space isn’t on billboards or TV channels but on the websites we visit.

How does it works
There are lots of ways to do this. You can make deals directly with the owners of a website, or you can use networks that match businesses with lots of different websites that have ad space to sell.
Thousands of websites form partnerships with such networks. Thus you just have to submit your advert to such a network and they will help you advertise on partner websites to your target audience.

So display advertising offers businesses the ability to reach relevant audiences all across the Internet. That’s actually quite amazing. And it’s one reason why display advertising is a great way to build awareness of you and your business.

But display advertising isn’t only about getting your name out there. Display is also a great way to drive traffic to your website or business, build engagement with your visitors, and win new customers. How? Well, you might choose to show adverts to people who have visited your website, but haven’t yet bought anything from you. So, as they browse the news, check the weather or watch videos, your display advertising can remind them to check the products you have with a special incentive or promotion customized for them.This is called re-targeting.

We know now that display advertising lets you be right where your customers are, and supports many different marketing goals.
Next Tip, we will look at How to advertise with Videos.

10/10/2020

We also design and produce marketing whiteboard animations. It was a pleasure working with Hng Online Pharmacy.


#
#