Zano Agency

Zano Agency We are a creative agency passionate in solving problems through innovative ideas. We build brands t

Happy workers Day Zimbabwe. . .
01/05/2025

Happy workers Day Zimbabwe.
.
.

No competition can outshine a brand with an outstanding identity, from colour palettes, fonts and a whole lot more.
06/09/2024

No competition can outshine a brand with an outstanding identity, from colour palettes, fonts and a whole lot more.

Happy Mothers Day!.
12/05/2024

Happy Mothers Day!.

Robert Mugabe Youth Day.
22/02/2024

Robert Mugabe Youth Day.

Billboards | Neon signs | 3D signs
08/09/2022

Billboards | Neon signs | 3D signs

Logo | Social media ads | Billboards | Neon signs | Company profiles | Calendars | cooperate wear.Be outstanding be iden...
08/09/2022

Logo | Social media ads | Billboards | Neon signs | Company profiles | Calendars | cooperate wear.
Be outstanding be identified.

It was the year 1958, and Salesman John would walk door to door to interact with his customers and sell vacuum cleaners....
08/09/2022

It was the year 1958, and Salesman John would walk door to door to interact with his customers and sell vacuum cleaners. Besides the occasional pamphlet that might have made its way into someone’s mailbox or an expensive ad in a newspaper, this was the only way for Salesman John to interact with his customers.

The touchpoints he had with each customer were limited, and the impression the business gave was dependent almost entirely on the ability of the salesman to give the customer a positive experience. 60 years later, with the ease of the internet, TV adverts, print media, call centres and more, there are over 25 ways for people to have an interaction with your brand on any given day and each one could be the difference between business success or shutting your doors.

In fact, research shows that 81% of consumers research online before buying, putting them further along in their buyer’s journey by the time they have an interaction with your salespeople. As a result, your brand needs to be, and most likely is already, present on several online and offline platforms to make sure that you’re attracting as many potential customers as possible.

That’s why it’s so vital that you’re not only capitalising on as many touchpoints as possible, but also that the user experience across them all aligns. In this eBook, we’ve unpacked the buyer’s journey, highlighted the benefits of each touchpoint, and provided an easy checklist to help ensure you’re using every one of your touchpoints effectively and that they align.

This will ultimately guide you through a process that ensures you’re attracting leads wherever possible. (To be continued)

Address

Chitungwiza

Website

Alerts

Be the first to know and let us send you an email when Zano Agency posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Shortcuts

Share

Category