The Chief Marketing Officer

12/07/2023

One of the most remarkable aspects of digital marketing is the ability to micro-target. Nowadays, digital tools are more intelligent, making customer discovery and segmentation much easier. Unlike billboard advertising, which is great for top-of-funnel awareness building but lacks the ability to attribute sales or conversions, digital marketing allows for precise targeting and measurement.

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Pursuant to my earlier promise, I have begun to write and share cutting edge analytical pieces on how to make the most of your digital marketing activities. In this article, we will delve into the intricacies of discovering customer segments using digital tools, emphasizing the importance of continu

21/03/2022

The power of Personalization and Conversational Marketing

The emergence of today's consumer (more intelligent, impatient, techno- savvy) has led to the prominence of these twin interlinked marketing principles of personalization and conversational marketing. Our journey to personalization and conversational marketing is rooted in data analytics where, as marketers are able to single out customers across their different consumer journeys, understand their unique characteristics and thus personalize and customize across product and communication mixes.

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The Chief Marketing Officer blog is the go to place for all content and cutting-edge analysis on digital marketing, advertising, branding, sales, customer services in Zimbabwe.

22/06/2021

It's funny how we still poke fun at Nokia, Kodak etc for their failure to adapt and yet in this day, we see the same script play itself out. I have shared a few thoughts on why we need to embrace the fierce of urgency.

Digital transformation is not a destination which an organization “arrives at”, rather is it a continuous journey of optimizing customer experiences through effective use of digital tools and technologies. Digital is the continuous adaptation to the vagaries of consumer tastes, preferences and expectations.

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The Chief Marketing Officer blog is the go to place for all content and cutting-edge analysis on digital marketing, advertising, branding, sales, customer services in Zimbabwe.

10/08/2020

Happy Heroes Day Zimbabwe

20/07/2020

An inspiring story of two Zimbabwean women who against all odds are pursuing their dream of creating a classic, pure Zimbabwean wine brand. Read and be inspired.

The Chief Marketing Officer blog is the go to place for all content and cutting-edge analysis on digital marketing, advertising, branding, sales, customer services in Zimbabwe.

30/06/2020

World celebrates Social Media Day amidst boycott from big companies

Today the world celebrates social media day, a commemoration which was initiated by Mashable in 2010 as a way to recognize and celebrate social media’s impact on global communication. Read more here:

The Chief Marketing Officer blog is the go to place for all content and cutting-edge analysis on digital marketing, advertising, branding, sales, customer services in Zimbabwe.

21/06/2020

16/06/2020

The rise of E-Commerce in Zimbabwe

E-Commerce is on the surge in Zimbabwe and while the reasons might be different, we are glad that we can now access a host of products and services from the comfort of our homes.

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The Chief Marketing Officer blog is the go to place for all content and cutting-edge analysis on digital marketing, advertising, branding, sales, customer services in Zimbabwe.

20/04/2020

3 things we have learnt from the COVID-19 lockdown

Read: https://thecmo.co.zw/3-things-we-have-learnt-from-the-covid-19-lockdown/

06/04/2020

Covid-19 Tips

Avoid touching your eyes, nose and mouth to prevent the spread of coronavirus

26/03/2020

Let's stand together and fight COVID-19

25/03/2020

Fight against Covid-19 – what can Zimbabwean brands learn from other markets?

The dreaded COVID19 or Corona Virus is now well within our shores following the death of Zororo Makamba and the rising confirmed cases. Renowned brands internationally have stepped up efforts to help their governments fight this pandemic. In this article, we examine some of these efforts with a view to take cue and hopefully share actionable insights which local brands can immediately adopt to fight this pandemic.

Read more: https://thecmo.co.zw/fight-against-covid-19-what-can-zimbabwean-brands-learn-from-other-markets/