20/01/2024
Hello there ππ
Here is my rendition of the Nash Paints 20l bucket.
Nash Paints is making our world better through their superior technology that protects the planet and users from APE toxins - that can cause brain defects in children.
The main element is a butterfly, with wings made up of leaf shapes which represent NP bringing good-for-you technology to our planet. As the butterfly descends on the earth, it's wings turn from red to white to represent cleanliness or a purification that the earth is receiving.
My concept celebrates the eco-friendly benefits of using Nash Paints such as being APE free, low environmental impact, low odour and easy cleaning. On the right side of the bucket are icons depicting these benefits of the Eco-living Collection.
I've used minimal elements, fonts and colours other than the signature 'Nash Red' to bring out that Premium effortless feel. When you send your spouse, child or client to the hardware store to buy paint for your next project, they won't miss this bucket. Just tell them, 'the one with a red butterfly' lol.
This butterfly also works great as a mural that could inspire User Generated Content for Nash Paint's socials.
It's been a pleasure working on this. Please let me know your thoughts in the comments & tag the higher ups for me please.
Designed by of Christa Ella Branding
For Nashpaints Tinashe Mutarisi