Dolmaak

04/02/2026

https://youtu.be/m0UyFNc__TA?si=bTpoMzrcQ1gxuFtx

SoProfound x DJ Tamuka (Tamuka Mponda-Makuluni) | Presented by TDWIn this episode, DJ Tamuka takes us back to the beginning—his early days in Gweru alongside...

12/03/2025

10/05/2022

https://dolmaak.com/f/growing-your-business-through-marketing

Marketing is a slow and invisible process (unlike sales).

10/05/2022

Is your marketing team really marketing your business to your customers or are they really marketing themselves to you (their boss)?

Your team could be pursuing short term activities that you can see while ignoring the invisible aspects of marketing; just so you dont fire them.

28/04/2022

Do you want people to know about your business?

We can help.

05/11/2021

Fix yourself before you fix the World

30/10/2021

Branding is not just creating lovely colours, pretty images and tagging your logo everywhere.

It involves changing how you think.

How you think about your customers, your business, and your environment helps to define your brand.

it's one thing to make a customer FEEL IMPORTANT. It's a completely different thing for a customer to BE IMPORTANT.

If you genuinely believe in the image you want to portray, you will never get caught off guard. If you want to be seen as nice. Just Be nice.

If it's an act, we will catch you.

Branding is changing your culture first before changing your curtains.

That's why we talk to you for a while before we create anything:
..to figure out how crazy you are, & how crazy you want to be.

And if you have absolutely zero crazy.

There's always TBWA, BarkersOgilvy, Think Tank, Jericho, Jupiter Drawing House, Urban Afrika, Dicomm McCann, Design@7, GaryThompsonAssociates e.t.c. They will go crazy on your behalf ( with a touch of corporate class, of course)

20/10/2021

Advertising is Great. But real marketing is making sure the product delivers too.

14/10/2021

Sometimes, being obvious is the best thing you can do for your brand.

Why would you say, "We sell awesome shoes" when you could just say,

"We sell shoes you can wear in the office".

or

We sell shoes for you to run with.

or

We sell shoes for weddings and banquets.

Some of the words we use when trying to sell don't really mean anything.

Words like: Awesome, Elegant, Magnificent, Wholesome, Perfect or Efficient. They all mean different things to different people.

So rather than saying them, you should show them instead.

Illustrate when and how your product is used. A vivid description will separate it from similar products and properly define the qualities you would want to describe as "awesome." et al
..That is how you build a brand.