Our company has particular expertise in the field of media relations and obtaining publication of Press releases, through ensuring they are newsworthy and meet the news requirements of the publications targeted, as well as the objectives of the corporate clients concerned. Making use of its knowledge of the criteria news editors use for selecting material for publication and of the journalistic sk
ills of its staff, it has developed a style of Press release that has proved outstandingly successful. Most of its releases are, as a result, not only published but published unedited or with minimal editing, thereby virtually eliminating the likelihood of errors, which all too often creep in when releases are changed or edited. The consultancy specialises in identifying and exploiting opportunities for positive media publicity and in recognising and dealing appropriately with situations that could give rise to adverse publicity. Properly dealt with, the media can be a powerful tool in projecting a company’s image positively. However, dealing with the media calls for special care and expertise. MHPR has strategies both for obtaining media publicity and dealing with unsought after Press comment, to guard against and minimise the likelihood of adverse publicity and instead project a positive image of its clients.
