Hwamanda Communications (Pvt) Ltd

02/01/2021

As one year closes and another opens...

The Chinese called 2020 the year of the rat. The rat is viewed as a sign of wealth and surplus in Chinese culture but to the rest of the world it turned out to be the year of the face mask and lock…

18/04/2019

The use of company motor vehicle bodies as media for brand marketing communication messages has gained firm root in Zimbabwe over the past four or so decades. The strategy is also known by others t…

01/04/2019

Newsjacking has taken Zimbabwe by storm. What is it, what are its benefits and how can marketers make the most of it? This post addresses this questions and more.

Over the past few years the Zimbabwean market has witnessed an increase in the use of the leveraging of news and events by marketers to market their brands. The pioneer and leader of the strategy o…

27/12/2018

The 2018 marketing year in a nutshell....

The 2018 marketing year witnessed a number of trends and dynamics as marketers sought to win brand dominance on the local market. As if not to be outdone, the year also witnessed the rise of the po…

23/11/2018

Some brand wars are sparked by packaging counterfeiting. Packaging can, however, be leveraged to enhance differentiation through distinctiveness.

In September this year Dairibord Zimbabwe, a milk processing entity, took a new competitor, ProDairy to High Court seeking a judgement compelling the latter to cease using packaging and label desig…

26/10/2018

The cola wars pitting the American global beverage brands, Coca-Cola and Pepsi Cola, entered the Zimbabwean brandscape following the commencement of operations by an Indian Pepsi bottler, Varun Bev…

28/09/2018

This question is often asked by consumers. This is because some people feel that a brand name is a brand name and, therefore, companies and marketers should not be fussy about the names assigned to…

20/08/2018

Most people enjoy shopping. However, not every shopping trip is heavenly. Here are some of the issues which take the fun out of most people's shopping experiences. What are other fun-spoilers have you experienced in your own shopping "career"?

As Zimbabweans waited for the results of the 2018 Presidential election at the end of July, their creative humour bug caught them as usual and one of their number circulated a Whatsapp message appe…

24/07/2018

Signage plays a key role in building brands. It is one thing building a great brand and quite another, creating market awareness for the brand. This is where most small and medium enterprise entrep…

23/07/2018

Amazing Billboard Ideas.



Advertising and Publicity stems on traditions methods and Billboards are one of the basic tools used.

Creativity has to go a long way in capturing this

New two weeks we will be looking at various Billboards and how one can draw more publicity to their brand or product.

30/05/2018

As the new year wears on, the Zimbabwean exhibition season is also beckoning. Some marketers have already decided on which events their enterprises are going to participate in as part of the implem…

28/05/2018

Customer experience (CX), which refers to the sensation or knowledge acquisition on the part of brand consumers resulting from their interaction with different aspects of a service by a provider ov…