Main Division

Design Consultancy Making Brands for the Conscious Era.

12/12/2025

Concept Plus
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10/12/2025

Identity design for Concept Plus part III
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09/12/2025

Exploration 24 for the brand identity of Concept Plus.

A purely typographic logo, known as a "wordmark," is a
young and fun exploration that goes beyond a stylistic choice that features a unique mix of high and low characters, such as
the lowercase "n" and "u", which are the same shape rotated 180 degrees, that when appropriately aligned form a "+" symbol in the negative space in between.

Follow us to see more creative work like this

07/12/2025

Services:
Packaging design, photoshoot, and good vibes
Client:

06/12/2025

Branding & Communication for one of the few certified active incubators in Dubai. They assist businesses in kick-starting and thriving. They also provide a growth-centric atmosphere complemented by a collaborative workspace that propels innovation and progress.

05/12/2025

A dynamic startup incubator that supports entrepreneurial initiatives, offering comprehensive assistance for their success in the UAE.

As one of the few certified active incubators in Dubai, they assist businesses in kick-starting and thriving. They also provide a growth-centric atmosphere, complemented by a collaborative workspace that propels innovation and progress.

04/12/2025

This graphic device helps to identify the brand without the need of other elements like the logo.

The symbol of plus takes many different shapes to represent all the different ideas behind every entrepreneurial endeavour.

18/06/2025

Showcased at the Responsible Annual Exhibition in collaboration with , alongside 74 leading creative agencies from around the world.

Idea:
What if heatwaves had shaped our past? This campaign reimagines iconic moments of history distorted by today’s extreme temperatures to show just how unnatural our current reality is.

By
For

📍United Arab Emirates

👉 Have a peek at campaign featuring the Category: https://actincannes.org/environment/

16/05/2025

What you need to create stellar work 🤩? It takes clients who trust the process, believe in the creative vision, and are brave enough to back ideas that might initially feel uncomfortable.

We’re proud to share that we’ve made it through the first round of judging at the Kyoorius Creative Awards. It’s a big deal for us, and for our clients. It means the work stood out in one of the most competitive and vibrant markets in the world.

https://maindivision.com/what-you-need-to-create-stellar-work/

01/04/2025

Tech meets everyday fashion Part I: Cooling patch & self-inflating suit.
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Our latest ad for . One of those special occasions like today when an unexpected message is the norm.

25/09/2024

SILA (Sharjah International Literary Agency) identity is shaped by the quotation marks that represent the author's story; when combined, the letter 'S' is revealed, and the purpose becomes clear: to bring together authors and publishers, art and business, English and Arabic. Its neutral grey colours are a gesture of transparency that stands for trust and helps the orange stand out as a reminder of SBA (Sharjah Book Authority).
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Client: Sharjah Book Authority
Project lead: Froy F. Castañeda
Creative/Art Direction: (Diego R. Wikander)
Brand Strategy: (Lorena Lumbaque)

Address

Dubai

Website

http://maindivision.com/contact

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