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Essential Essential draws on over 30 years of research insights and strategic counsel to deliver winning campaigns

Contact us:

Melbourne: (03) 9929 9999
Sydney: (02) 8280 9100
Brisbane: (07) 3217 2000
Adelaide: 0438808799

or visit our website www.essentialmedia.com.au

With Macklemore and Ed Sheeran in the news, we asked Australians if they think artists and celebrities should express po...
02/10/2026

With Macklemore and Ed Sheeran in the news, we asked Australians if they think artists and celebrities should express political opinions.

Let us know what you think!

60% of Australians think we are on the wrong track.This is the most negative sentiment we've seen since we started askin...
01/10/2026

60% of Australians think we are on the wrong track.

This is the most negative sentiment we've seen since we started asking this question in June 2022.

Want to find out more about how Australians are feeling about our political parties, immigration, and artists expressing their political opinions?

View the full report here: https://essentialreport.com.au/

What do Australians think about immigration? The latest Guardian Essential Poll asked how immigration affects housing, j...
01/10/2026

What do Australians think about immigration? The latest Guardian Essential Poll asked how immigration affects housing, jobs, the economy, worker shortages, essential services, community safety, the environment and how people get along.

Swipe through to see where Australians landed on each one. Full results at essentialreport.com.au (link in bio).

The next Essential Report is coming out soon 👀So we asked Essential staff, if they could add one question to the Essenti...
18/09/2026

The next Essential Report is coming out soon 👀

So we asked Essential staff, if they could add one question to the Essential Report, what would it be?

But we also want to hear from you!

If you could add one question to the Essential Report, what would it be?

Let us know in the comments below.

P.S. Do you know you can actually have your own question added to the Essential Report? Head to our website to learn more.

We’ve had a lot to celebrate around here lately - which is why we threw a party! We celebrated Peter Lewis’ successful c...
15/09/2026

We’ve had a lot to celebrate around here lately - which is why we threw a party!

We celebrated Peter Lewis’ successful career and a passing of the baton to Peter Stahel and our new partners Alana, Alys, Alissa and Natalie.

We also celebrated 30 wonderful years of Essential!

A massive thank you to all of the clients, friends and Essential alumni who came together to raise a glass to Pete and the new partners.

We are excited to see what the next 30 years brings for Essential.

19/08/2026

We loved working with Teach Us Consent on research to measure public support for making algorithms opt-in on social media platforms in order to protect Australians from online harms.

Make sure to follow , to learn more about their Fix our Feeds campaign.

To learn more and find out how Essential can help your organisation make the change you want to see, visit our website.

feeling kinda chic around here lately ✨
17/08/2026

feeling kinda chic around here lately ✨

A big moment for us. Peter Lewis is handing on the leadership of Essential to Managing Partner Peter Stahel and four new...
29/07/2026

A big moment for us. Peter Lewis is handing on the leadership of Essential to Managing Partner Peter Stahel and four new partners: Alissa Henderson, Alana Mew, Alys Gagnon and Natalie Dubois

Here's a number worth sitting with: 45% of Australians now view Israel negatively. That's more than China, at 39%.The re...
05/07/2026

Here's a number worth sitting with: 45% of Australians now view Israel negatively. That's more than China, at 39%.

The reshuffle goes further: the US, at 40% negative, is now viewed almost exactly as unfavourably as China.

The Essential poll asked Australians to rate 12 countries. Swipe to see where each one landed, and tell us: which number surprised you most?

For years, political outrage directed at Pauline Hanson may have had an unintended effect: "she is the angry outsider we...
01/07/2026

For years, political outrage directed at Pauline Hanson may have had an unintended effect: "she is the angry outsider we have co-created."

That’s the argument Peter Lewis makes in his latest op-ed, where he suggests Hanson has been most effectively challenged not through condemnation, but through scrutiny.

Instead of reacting with more outrage, he argues for engaging directly with her proposals and testing them in good faith.

Because according to him "none of her populist policies are actually that popular."

To read the latest oped or polling, check out the comments below!

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