Essential

Essential harnesses over 25 years of research insights and strategic counsel to deliver winning campaigns

Contact us:

Melbourne: (03) 9929 9999
Sydney: (02) 8280 9100
Brisbane: (07) 3217 2000
Adelaide: 0438808799

or visit our website www.essentialmedia.com.au

31/05/2026

It’s not too late to register for this event happening today! Register here: https://bit.ly/4uI4rSf

Across Australia, state and territory governments are pursuing punitive policies that are driving the mass incarceration of Aboriginal children. Not only do these policies harm our children and families, they do not make the community safer. In fact, the evidence is clear; jailing children makes communities more dangerous.

That’s why just weeks ago, , alongside more than 200 organisations and leaders across civil society launched an open letter to the Prime Minister, urging him to act on the youth justice crisis. And they made headlines.

Now they’re coming together for an online event to to share what’s next and tell you what you can do to be part of it.

Because to end this crisis, we need everyone who cares about children, everyone who cares about community safety, to get involved.

The details are:
What: Online town hall to hear an important update on the youth justice campaign
When: TODAY, 1pm – 2pm AEST,
Where: Online (Zoom)
Register now: https://bit.ly/4uI4rSf

29/05/2026

The latest Essential poll dropped this week and the vibes are, statistically speaking, not it ✋

13/05/2026

Do Australians want to fix the housing system, or protect what they've built in it?

Just before the Budget, Peter Lewis joined PK to dig into the gap between what people say they want and what they'll accept when it comes to reform.

Now that we've seen the Budget — where do you think the government got it right, or wrong?

29/04/2026

We asked Australians to rate three leaders on the job they’re each doing: Pauline Hanson as One Nation leader, Anthony Albanese as Prime Minister, and Angus Taylor as Opposition leader.

Only one cleared majority approval, and it wasn’t the PM…

07/04/2026

Right now, there are more Aboriginal and Torres Strait Islander people in prison than ever before.

From coast to coast across Australia, Aboriginal and Torres Strait Islander children are being criminalised and imprisoned at alarming rates.

This is happening because state and territory governments are more concerned with political point-scoring than evidence-based reforms.

Locking up kids is an express ticket to a life of crime and suffering. Throwing a child in prison increases the likelihood they will have ongoing contact with the criminal justice system – which only harms our communities.

That’s why NATSILS - National Aboriginal and Torres Strait Islander Legal Services, alongside 200 organisations and leaders – has penned this open letter to Anthony Albanese , calling on him to act.

You can add your name too at www.natsils.org.au/open-letter-pm/

30/03/2026

Would you have predicted this a few years ago 💭

The latest Essential Report shows One Nation is now sitting level with the Liberals on lower house voting intention.

Share your thoughts below– do these numbers surprise you?

27/03/2026

Is our relationship with the US still in Australia’s best interest? One in three Australians say it’s time for change. Swipe through to see how the Essential Poll reveals shifting views on our alliance with Washington.

24/03/2026

"The left brought a thesaurus to a knife fight." 🔪

Peter Stahel's op-ed in The New Daily is a must-read for anyone trying to understand why progressive politics keeps losing ground — and what comes next.

Check it out here: https://bit.ly/3PXjurC

09/02/2026

When Australians were asked whether protests over Israel’s actions in Gaza contributed to the Bondi attack, responses split evenly between 'agree' and 'neither agree or disagree', according to the latest Essential Poll.

Swipe to explore the findings ➡

03/02/2026

Most Australians say it’s possible to criticise the Israeli Government while also opposing antisemitism, according to the latest Essential Poll.

But a large share are unsure. This is common with polarising issues.

Swipe to find out more and share your thoughts below 💭

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