Essential

Essential Essential draws on over 30 years of research insights and strategic counsel to deliver winning campaigns

Contact us:

Melbourne: (03) 9929 9999
Sydney: (02) 8280 9100
Brisbane: (07) 3217 2000
Adelaide: 0438808799

or visit our website www.essentialmedia.com.au

19/08/2026

We loved working with Teach Us Consent on research to measure public support for making algorithms opt-in on social media platforms in order to protect Australians from online harms.

Make sure to follow , to learn more about their Fix our Feeds campaign.

To learn more and find out how Essential can help your organisation make the change you want to see, visit our website.

feeling kinda chic around here lately ✨
17/08/2026

feeling kinda chic around here lately ✨

A big moment for us. Peter Lewis is handing on the leadership of Essential to Managing Partner Peter Stahel and four new...
29/07/2026

A big moment for us. Peter Lewis is handing on the leadership of Essential to Managing Partner Peter Stahel and four new partners: Alissa Henderson, Alana Mew, Alys Gagnon and Natalie Dubois

Here's a number worth sitting with: 45% of Australians now view Israel negatively. That's more than China, at 39%.The re...
05/07/2026

Here's a number worth sitting with: 45% of Australians now view Israel negatively. That's more than China, at 39%.

The reshuffle goes further: the US, at 40% negative, is now viewed almost exactly as unfavourably as China.

The Essential poll asked Australians to rate 12 countries. Swipe to see where each one landed, and tell us: which number surprised you most?

For years, political outrage directed at Pauline Hanson may have had an unintended effect: "she is the angry outsider we...
01/07/2026

For years, political outrage directed at Pauline Hanson may have had an unintended effect: "she is the angry outsider we have co-created."

That’s the argument Peter Lewis makes in his latest op-ed, where he suggests Hanson has been most effectively challenged not through condemnation, but through scrutiny.

Instead of reacting with more outrage, he argues for engaging directly with her proposals and testing them in good faith.

Because according to him "none of her populist policies are actually that popular."

To read the latest oped or polling, check out the comments below!

It’s not too late to register for this event happening today! Register here: https://bit.ly/4uI4rSf Across Australia, st...
31/05/2026

It’s not too late to register for this event happening today! Register here: https://bit.ly/4uI4rSf

Across Australia, state and territory governments are pursuing punitive policies that are driving the mass incarceration of Aboriginal children. Not only do these policies harm our children and families, they do not make the community safer. In fact, the evidence is clear; jailing children makes communities more dangerous.

That’s why just weeks ago, , alongside more than 200 organisations and leaders across civil society launched an open letter to the Prime Minister, urging him to act on the youth justice crisis. And they made headlines.

Now they’re coming together for an online event to to share what’s next and tell you what you can do to be part of it.

Because to end this crisis, we need everyone who cares about children, everyone who cares about community safety, to get involved.

The details are:
What: Online town hall to hear an important update on the youth justice campaign
When: TODAY, 1pm – 2pm AEST,
Where: Online (Zoom)
Register now: https://bit.ly/4uI4rSf

29/05/2026

The latest Essential poll dropped this week and the vibes are, statistically speaking, not it ✋

13/05/2026

Do Australians want to fix the housing system, or protect what they've built in it?

Just before the Budget, Peter Lewis joined PK to dig into the gap between what people say they want and what they'll accept when it comes to reform.

Now that we've seen the Budget — where do you think the government got it right, or wrong?

We asked Australians to rate three leaders on the job they’re each doing: Pauline Hanson as One Nation leader, Anthony A...
29/04/2026

We asked Australians to rate three leaders on the job they’re each doing: Pauline Hanson as One Nation leader, Anthony Albanese as Prime Minister, and Angus Taylor as Opposition leader.

Only one cleared majority approval, and it wasn’t the PM…

Right now, there are more Aboriginal and Torres Strait Islander people in prison than ever before. From coast to coast ...
07/04/2026

Right now, there are more Aboriginal and Torres Strait Islander people in prison than ever before.

From coast to coast across Australia, Aboriginal and Torres Strait Islander children are being criminalised and imprisoned at alarming rates.

This is happening because state and territory governments are more concerned with political point-scoring than evidence-based reforms.

Locking up kids is an express ticket to a life of crime and suffering. Throwing a child in prison increases the likelihood they will have ongoing contact with the criminal justice system – which only harms our communities.


That’s why NATSILS - National Aboriginal and Torres Strait Islander Legal Services, alongside 200 organisations and leaders – has penned this open letter to Anthony Albanese , calling on him to act.

You can add your name too at www.natsils.org.au/open-letter-pm/

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