Project Profile

Project Profile From concept to completion: full-service marketing trusted by developers. digital project marketing.

It’s Matterport without the high cost. You can now capture a virtual tour using inexpensive 3D cameras. This means marke...
20/02/2026

It’s Matterport without the high cost. You can now capture a virtual tour using inexpensive 3D cameras. This means marketers have the ability to supercharge lead generation by adding this offering affordably.

Explore how touchpoint strategies translate into successful property sales.
15/02/2026

Explore how touchpoint strategies translate into successful property sales.

Choosing a CRM for your project can be hard. We’ve made it easy. Project Profile has a simple to use CRM picker. Select ...
15/02/2026

Choosing a CRM for your project can be hard. We’ve made it easy. Project Profile has a simple to use CRM picker. Select from the list of features and price, and you get a list of CRM’s. Simple!

20/10/2025

📊 Tracking isn't just about clicks — it’s about people.
With the right data, you’ll spot exactly who’s converting and why.

Learn how smart marketers build data-backed strategies.

🎙️ New podcast episode from Project Profile out now!
📺 Watch on YouTube: Project Profile – YouTube
🎧 Listen on Spotify or Apple

19/10/2025

🔗 Want to make your URL work for you?
UTMs capture vital data about your traffic — right down to the platform it's come from.
EDM? Google? Meta? No more guessing.

🎙️ New podcast episode from Project Profile out now!
📺 Watch on YouTube: Project Profile – YouTube
🎧 Listen on Spotify or Apple

15/10/2025

Tracking your traffic = smarter marketing decisions.

Want to know which campaigns actually bring results? With the right setup, you can double down on what’s working — and stop wasting ad spend on what’s not.

🎙️ New podcast episode from Project Profile out now!
📺 Watch on YouTube: Project Profile – YouTube
🎧 Listen on Spotify or Apple

13/10/2025

🖱️ Can a Button Colour Really Boost Conversions?

You’d be surprised.

In Episode 11 of the Project Profile Podcast, we dive into one of the simplest (but most overlooked) split tests in digital marketing: button design. From red vs green to outline vs solid, even the smallest design tweaks can influence buyer action. 🔴🟢

But here’s the key 👉 test one thing at a time.
Data-driven decisions start with disciplined testing.

🎥 Watch now on YouTube:
https://www.youtube.com/.Agency

🎧 Listen on Apple Podcasts:
https://podcasts.apple.com/us/podcast/project-profile-podcast/id1821614023

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10/10/2025

Split testing can be the difference between 10 leads and 100 leads. 🧠

Especially in off-the-plan property marketing, where trust plays a huge role, it’s crucial to align your message with what buyers truly value.

In this episode, we break down how split testing helps you uncover what resonates with your audience — and why tracking performance is non-negotiable if you want to scale.

✅ Learn how to test smarter, connect deeper, and generate more leads with less guesswork.

🎥 Watch the full episode on YouTube:
https://www.youtube.com/.Agency

🎧 Listen on Apple Podcasts:
https://podcasts.apple.com/us/podcast/project-profile-podcast/id1821614023

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09/10/2025

🎯 Building Smarter Campaigns Starts with Strategic Testing

When we kick off a new project, we always start by testing in threes:
🏡 House | 🏋️ Facilities | 🌿 Lifestyle

Why? Because it tells us what resonates most with our audience from the start.

🔍 From there, we go deeper:
If House performs best → we drill down into externals, bedrooms, bathrooms, styling, etc.
If it's Facilities → we test carousels, static images, people vs. no people, and more.
And if Lifestyle wins → we explore mood, moments, and emotion-driven visuals.

💡 The key is to start high-level and refine as data comes in.
This approach gives us real insights into what buyers care about most — making every dollar of ad spend work harder.

🧠📊

08/10/2025

In our latest episode, Mark sits down with Adam Di Marco to break down the true flow of an effective property development campaign.

✅ What to say at each stage: Coming Soon → Now Selling
✅ Why lifestyle and location matter more than bedrooms early on
✅ How to keep buyers engaged during long sales timelines
✅ Why emails, socials and updates still matter after the launch

Whether you're launching a new project or struggling to convert interest into sales — this is essential listening for property marketers and developers alike.

📺 Catch the full episode here 👇

▶️ Watch: Episode 10: https://www.youtube.com/watch?v=vK0RKX3JXYM
🎧 Listen: https://podcasts.apple.com/us/podcast/project-profile-podcast/id1821614023

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02/10/2025

🎧 "So long, appointment setters…" 🤖📞

In the latest Project Profile Podcast episode, we dive into the future of voice AI in real estate.🚀

🎙️ Imagine a system that:
✅ Sounds just like you
✅ Qualifies leads in real-time
✅ Removes lag, delays & awkward AI pauses
✅ Books real appointments—no human required

💡 Voice tech isn’t just evolving. It’s here, it’s Australian-made, and it’s eerily accurate.

👋 Goodbye manual follow-ups.
📲 Hello smarter lead conversion.

📺 Catch the full episode here 👇

▶️ Watch: Episode 10: https://www.youtube.com/watch?v=vK0RKX3JXYM
🎧 Listen: https://podcasts.apple.com/us/podcast/project-profile-podcast/id1821614023


The Urban Developer

30/09/2025

🎙️ "AI won't take your job – it'll make you better at it." 💡

In our latest Project Profile Podcast episode, Adam Di Marco breaks down the real impact of AI in property and business:

🔹 Why tech is finally leveling the playing field for smaller developers
🔹 The truth about AI and job loss
🔹 Where humans still own the edge: storytelling, judgment, and value creation

📉 Automate the grunt work.
📈 Reinvest in what truly matters.

📺 Catch the full episode here 👇

▶️ Watch
Episode 10: https://www.youtube.com/watch?v=vK0RKX3JXYM

🎧 Listen
https://podcasts.apple.com/us/podcast/project-profile-podcast/id1821614023


The Urban Developer

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Brisbane, QLD

Website

https://hopp.bio/projectprofile

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The Sweatshop

As a digital marketing agency we create, launch and optimise strategic campaigns that change the way we reach, connect and engage.

We help brands, startups and corporations see a new way of telling their story. Whether that’s bringing a new idea to market, reaching a new audience, or activating a community of brand advocates.

We do so because we believe in using technology and automation to deliver a custom message, not just loud noise. Answers our questions. Help us make decisions. Empower us with knowledge.

Instagram: https://www.instagram.com/thesweatshop/