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Clickstarter Digital, branding, marketing and social media training for business, not-for-profits and individuals.

Clickstarter is the regional Australia's way to Get Known, Get Found & Stay Known. Using websites, social media, SEO, Google, TV, Radio and more to make sure your business thrives in today's competitive environment.

Everyone online is winning. Except you.A mate's in Bali. A former colleague has "humbly announced" a promotion. Someone ...
13/10/2026

Everyone online is winning. Except you.

A mate's in Bali. A former colleague has "humbly announced" a promotion. Someone in your industry is on stage again, lanyard on, looking like they've never had a bad quarter.

Meanwhile you've got two overdue invoices and a proposal on its fourth rewrite.

You're comparing the 1% of their life they chose to post with 100% of yours. Every dull Tuesday you've ever had, up against none of theirs.

Psychologists Thomas Gilovich and Ed O'Brien found most people believe others have more friends and go to more parties than they do. The maths says most of us can't be below average. We believe it anyway.

Their fix surprised me. People who mapped out an ordinary hour-by-hour day for someone they envied came away feeling less envious.

So I don't do social media detoxes. All that would happen is that I'd make some pretentious announcement on social media, and I'd come back to the same feed with the same brain two weeks later.

Nothing would be different.

I run the Tuesday test instead. Assume that their day is just as dull as mine. 9am, inbox. 11am, chasing a late payment. 2pm, a refund request. 4pm, wondering where the margin went.

Thirty seconds in on this fanasty and the envy shrinks.

My actual Tuesday wasn't spent showing anyone how much more interesting I am than them. It was spent on correcting invoices that I made mistakes on - that mean I'll have a cashflow problem this month.

Jealous yet?

I started working with ads on Facebook in 2008 for the radio station I worked at back then. So I've been doing this stuf...
11/10/2026

I started working with ads on Facebook in 2008 for the radio station I worked at back then. So I've been doing this stuff for a while.

But yesterday I handed over a campaign to Claude to create the landing page, the ad text - and even the graphics and videos.

And in less than 24 hours it's outperforming almost every ad campaign I've ever run.

The think I would write better text, but people are clicking on it.
I think the graphics are ugly, but people are clicking on them.
I'd definitely make nicer videos, but people are clicking on them.

One of the workshops I advertised is already booked out just running these ads overnight last night.

If making ad campaigns was the only thing I did, I'd be having an existential crisis right now. Thankfully, ads are a drop in the ocean of the things I regularly do.

But mate, setting up a Project to ask a few questions and then it goes off an creates a landing page, writes the ads and creates the graphics all in one automated process? That's when you know that you've handed over a task that you used to waste way too much time on.

Three coaches wrote on LinkedIn last week that their business was slipping. Same cause each time.AI had started answerin...
10/10/2026

Three coaches wrote on LinkedIn last week that their business was slipping. Same cause each time.

AI had started answering their clients’ questions. But I don’t think that’s bad news.

One mentioned that a client had said, kindly, that it answered in ten minutes what she’d been paying $300 a session to work through.

That stings because she’s a really good coach.

But if most of what you sell is explanation, you’re up against a tool that does it free at 4am. You’ll lose that fight.

I nearly built my business on that side of the battle as well. Years of billing by the hour and starting every proposal from a blank page.

What changed was narrowing down. A few specific jobs, done over and over, until I could do them faster than anyone that client had hired before. Then I priced the outcome. The hourly rate went in the bin.

AI can explain your framework and remind your client of their goals. It can’t sit across from one person’s mess and know, from fifty earlier versions of it, which two moves will shift it this week.

That judgement is still worth paying for.

So let AI have the worksheets and reminders. Keep the judgement. Price the result.

My methods exist mostly because I got sick of reinventing myself in every proposal.

And I saw this coach-a-geddon coming back in 2023.

I think the biggest misconception that influencers, thought leaders and business owners on social media is that they hav...
04/10/2026

I think the biggest misconception that influencers, thought leaders and business owners on social media is that they have an audience.

They don't. You don't. I don't.

The only ones here who have an audience are the platforms themselves.

We're just hoping to get a few seconds of the attention of that audience from the rest of the feed.

But still - it's not your audience. It never was. And it never will be. At least not on here.

It will always be theirs.

What you do with this information is what will move you forward on here.

The worst part of workshops is that you learn a bunch of stuff, and then do nothing about it afterwards.And that has led...
30/09/2026

The worst part of workshops is that you learn a bunch of stuff, and then do nothing about it afterwards.

And that has led to a generation of workshop junkies who learn, learn, learn and never execute.

I don't like that.

I want my attendees to be able to do the stuff afterwars. Sometimes that is through linking to subsidised 1:1 support. Sometimes it's providing something a little more useful than just the slides from the class.

Today I delivered a Content Creation planning workshop on the Gold Coast and really wanted a way for attendees to do the things we did when they got back home.

That means an interactive guide that gives them the activities to do. And giving them access to one of my apps that does exactly what we learned to do today.

Most of you weren't on the Gold Coast today. So here's what the attendees got:

The full interactive guide: https://t.ly/cUik5
The app that let's you do the planning: https://app.contentsteps.com/

Both free, both useful, both way better than a Powerpoint presentation.

Enjoy :)

Thursday is the start of the NT's October Business Month - and I'm kicking off with two in-person and two online classes...
28/09/2026

Thursday is the start of the NT's October Business Month - and I'm kicking off with two in-person and two online classes this week.

There's a bit of a focus on AI this week and that stuff always does well (as you can tell from the first one being sold out!)

But the webinar on Friday is an interesting one.

People have a habit of falling into lazy thinking, habits and an auto-pilot living that feels right at the time, but has a nasty way of leaving our guards down to new ideas, fresh thinking and change happening around us.

I'm looking at a process called Metacognition - a way of ensuring that we don't just fall into the trap of leaning on "gut" or "intuition" too much because it tends to be formed around old patterns and biases.

It's just thirty minutes, so it won't wreck your day.

The link below has all the events this month for you to check out.

https://darwininnovationhub.com.au/events/

Put the microphone back. I mean it.Every few weeks a small business owner tells me they've bought the Rode mic and desig...
27/09/2026

Put the microphone back. I mean it.

Every few weeks a small business owner tells me they've bought the Rode mic and designed the cover art. Usually it's someone working sixty hours a week who hasn't had a proper holiday since 2019.

A podcaster I know ran dozens of episodes over almost two years, with a professional editor and planned topics. Only two clients ever told him they found him through the show. Two.

The listeners he did get mostly arrived through other people or through Google, via blog posts built from his episodes.

So skip the middleman.

Write one article answering a question your customers ask every week. Go on other people's shows so they carry the cost. Call ten clients this month and ask what's bugging them.

I say all this as someone who winged a podcast for nearly five years.

Which makes me either the least qualified person to judge. Or the most.

This is the workshop I forgot to load up to the October Business Month site - and the one I've been taking across Austra...
27/09/2026

This is the workshop I forgot to load up to the October Business Month site - and the one I've been taking across Australia.

Over 200 people have done the class, now it's coming to Palmerston - and it's free thanks to the Australian Government's Digital Solutions program.

Thirty places available. Book here: https://t.ly/CIG0I

I'm not telling you to do stuff for free, but man... it's been the biggest source of ongoing paid work over the last ten...
24/09/2026

I'm not telling you to do stuff for free, but man... it's been the biggest source of ongoing paid work over the last ten years for me.

But of course, your coach says to charge premium rates even if you have no track record because, "fake it to make it" right?

We live in a post Oprah "I deserve" and "I manifest" world after all.

The idea of investing ahead of a return doesn't fit the credit-card-afterpay-tony-robbins-instagram life we live now.

And while there are always people who take advantage while you're building a thing, that doesn't mean that you can skip the credibility building stage.

You're entitled to nothing, Jayden.

At least not yet.

Most of us spent decades being trained to be someone else. School shaped us before corporate finished the job.Now AI has...
24/09/2026

Most of us spent decades being trained to be someone else. School shaped us before corporate finished the job.

Now AI has made the walk back to ourselves even steeper.

I've used AI headshots. Cheap, fast, no photographer, no afternoon lost from paid work. Good result.

But every AI photo sets a bar the real me has to clear on the next video call. Fewer wrinkles. Clearer skin. A better outfit. None of the extra five or ten kilos I'm actually carrying.

So the real person turns up and looks like a downgrade of himself.

The fix most of us reach for is more make-up, another take, another outfit, another subscription. We end up doing hours of physical work to resemble an image that took thirty seconds to generate.

That's a pretty bad deal.

I'm still working out where my line sits. For now it's one question: can I comfortably meet this expectation on a Thursday morning Zoom call?

Because if my marketing needs a younger face, I've hired myself for a role I'm not qualified for.

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14/34 Bishop Street
Darwin, NT
0820

Opening Hours

Monday 8am - 6pm
Tuesday 8am - 6pm
Wednesday 8am - 6pm
Thursday 8am - 6pm
Friday 8am - 6pm
Saturday 8am - 6pm

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