25/07/2025
Yep...conversions dropped by nearly 20%.
We added a new section across the product pages, something we believed would increase value perception.
This is why we test.
It doesn’t matter how experienced you are, or what the “best practices” say.
No one can predict exactly how users will respond.
Have a great idea to improve conversions?
Feel strongly it’ll make a difference?
You might be right.
But if the ex*****on, placement, or copy is even slightly off...it can still fail.
What worked elsewhere might flop on your site.
Because your brand, your audience, your context — it’s all unique.
That’s what Messaging CRO is about:
Finding the right message for your brand.
Finding the right way to communicate it.
We never put all our eggs in one basket.
In this case, we tested multiple versions, and found a winner in a different ex*****on.
Test, Don’t Guess.
