19/06/2026
73% of carts abandoned. Zero follow-up emails. That was the reality for a Perth homewares retailer before we stepped in.
Every month, hundreds of customers were adding products to their cart, getting distracted, and never coming back. No reminder. No nudge. No second chance to close the sale.
We built a 3-email abandonment sequence. Each email was carefully crafted, from subject line to send timing, to bring shoppers back at the right moment with the right message.
Within the first month, 9% of those abandoned carts converted. That added $4,800 in recovered revenue, money that had been sitting on the table every single month.
No full email overhaul. No 6-month project. One automated flow, built properly, generating returns from week one.
Cart abandonment recovery is one of the fastest wins in e-commerce email. Most stores either don't have a sequence or are running a generic template that reads like it was written by a robot. The difference between a 2% and a 9% recovery rate comes down to the copy, the timing, and the strategy behind each send.
If you're running an e-commerce store and you haven't audited your abandonment flow recently, start there. It's the closest thing to picking up cash off the floor π‘