RCA PR

We create impactful stories that connect your brand and company with the right audience.

At RCA PR, we focus on developing authentic and engaging connections between brands or corporate clients and their audiences. With a team of seasoned experts across strategy, media relations, media training, influencer marketing, corporate PR and crisis communication, we craft narratives that not only resonate but also stand out in today’s crowded media landscape. We master the power of compound c

reativity, where every idea, interaction and collaboration build upon the last to create something truly impactful.

13/05/2026

Giving memories > giving things. 🤝 For Bongo, Christmas and Valentine’s Day became the perfect moment to position Bongo experiences as meaningful gifts that truly last. From inspiring creators to step out of their comfort zone to sharing authentic stories with their communities, we turned moments into impact.

The result: a campaign reaching over 300.000 people, proving that experiences resonate far beyond the occasion. 👉 https://rcapr.be/en/cases/bongo/christmas-valentines-day-positioning-experiences-purpose

11/05/2026

When big news breaks, everyone is trying to react at the same time. The difference? Some are ready. Others still need to decide on what they’re going to say. Guess who gets quoted?

Newsjacking only works when you already know what value you can add, where your expertise lies, and who can speak when it matters. Because when the moment comes, there’s no time to figure it out.

So, are you well prepared? Jochem will gladly help you out 👉 https://rcapr.be/en/insights/newsjacking-why-preparation-makes-all-difference

07/05/2026

Belgium is small. But if you’ve ever done PR here, you know: it doesn’t feel small.

Same story, same press release… and completely different reactions north vs south. Not because people care about different things. But because they expect a different approach.

That’s where it gets interesting. 👉 https://rcapr.be/en/insights/flemish-and-walloon-press-why-translating-press-release-isnt-enough

05/05/2026

That's some bu****it. 😠 Sun, likes and lies: social media is shaping how young people perceive sun protection. Spoiler alert: what gets likes isn’t always what’s right. 😵‍💫

Together with Euromelanoma Belgium, we're launching a new campaign tapping into this bu****it. Where false claims circulating on social media are explicitly identified and debunked. And the stakes are real: skin cancer remains one of the fastest rising cancers in Belgium, with 1 in 5 Belgians affected before the age of 75.

Last week, our press event took place, with beauty specialists, journalists and experts joining forces. Keep an eye out, cause there's more to come. 🧴

24/04/2026

The future of smart living: check. ✅ We invited Belgian media and press to the launch event of the new MOVA models and technological innovations. With keynotes from MOVA’s West Europe leadership, journalists got exclusive access to interviews and hands-on product experiences. 👏

21/04/2026

We love to spread magic. And that's exactly what we'll be doing for Solo Vida, the sparkling wine by Tomorrowland. Are you ready? 🍾

10/04/2026

Time to add some delulu into the working field. With , we flipped the script on boring stereotypes about accountants and turned them into strengths. Now, it’s the youngster’s turn. Gen Z’s ‘delulu’ attitude and their hatred of anything slow or dull? Exactly the traits that make for a great accountant.

And the results? You’re gonna wanne see this 👉 link in bio

26/03/2026

“Does sunscreen cause cancer?” Probably not a question you ask yourself. But today, it’s the kind of claim we see on social media every day. 🫥
For organisations communicating about health, being factually correct is no longer enough. You also need to be clear, credible and easy to trust.

Kirsten shares how to communicate about health misinformation in a way that actually lands 👉 https://rcapr.be/en/insights/does-sunscreen-cause-cancer

18/03/2026

An exclusive breakfast, 17 carefully selected creators, and an introduction by Bart Appeltans to unveil his new kitchen concept for DSM Keukens at Batibouw 2026.

With over 100+ posts and stories and an organic reach of over 500,000 people, we can say it was a big success. 👏

Video made by Exstatic and DSM Keukens

17/03/2026

A classic in every kitchen cupboard, yet rarely used to its full potential. 🧂 For La Baleine, we repositioned bicarbonate as the smart all-rounder it is and brought it to life via an interactive Bicarbonate House. With press, influencers and sampling, 10.000 products entered daily routines in one week. The result? Strong content, top-tier coverage and a refreshed household-hero status. Sometimes, the smartest ideas are already in your cupboard. 💡

Read more 👉 https://rcapr.be/en/cases/la-baleine/bicarbonate-soda-properly-explained-and-generously-shared

16/03/2026

This is what investing in people looks like. 💜 With Glowi Graduates, household helpers are given a free, tailored education path towards a secondary diploma with a specialisation in care. A concrete answer to both personal growth ambitions and the growing need for talent in social sectors. 👏

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http://rcapr.be/

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