Start Me UP PR

Start Me UP PR Start Me UP PR Inc. is Content, Media Relations & Story Strategy. https://www.startmeuppr.com/

A press release is not a story. It's a ransom note.Don't hand it to AI or a junior account manager, and that will run it...
06/04/2026

A press release is not a story. It's a ransom note.

Don't hand it to AI or a junior account manager, and that will run it through the same template they used last week for a fintech, a fitness app, and a frozen yogurt brand. Your voice disappears. Your angle softens. Your name lands in a pitch that sounds like everyone else's.

The founders who win coverage stopped pitching and started owning. They drive the narrative. They choose the angle. They decide which moment matters and why it matters now.

A tailored media strategy isn't something you outsource to a stranger reading your one-pager for the first time. It's something you build, sharpen, and steer. If you're going to empower that story through AI, know how to prompt it to drive the narrative.

Own the wheel. Own the story. Grab the free Story Angle Finder and start driving 👉 https://www.startmeuppr.com/freestoryangle/

96.57% of startup pitches fail.Not because the products are weak. Because the pitches are.Here's what we see again and a...
06/03/2026

96.57% of startup pitches fail.

Not because the products are weak. Because the pitches are.

Here's what we see again and again with founders:

Most pitch the company. Journalists need a story.
Most lead with the launch. Newsrooms care about the angle.
Most chase coverage. The ones who land it build relevance first.

The math is brutal, but the fix isn't. It starts with knowing which story you're actually telling, before you write a single line of a pitch.

That's exactly what we built the Story Angle Finder for. It walks you through the test journalists run on your pitch in the first three seconds, so you stop pitching into the void and start landing real conversations.

Grab it free here: https://www.startmeuppr.com/freestoryangle/

96.57% of media pitches get ignored.Let that sink in. You spend hours crafting the perfect press release, hit send, and ...
06/03/2026

96.57% of media pitches get ignored.

Let that sink in. You spend hours crafting the perfect press release, hit send, and it disappears into a black hole. Most founders assume it's a writing problem. It's not. It's an angle problem.

Here's what we see all the time: founders pitch the product. Reporters cover the story. Those are two very different things.

The fix is simple but it takes a mindset shift. Lead with the shift, not the launch. What's changing in your market? Who's affected? Why now? Answer those three questions, and your pitch stops sounding like a press release and starts sounding like a tip a journalist actually wants.

Newsworthy beats clever every single time. 🔥

If you're tired of writing pitches that go nowhere, we built a free tool to help you find the angle before you write a single word.

Grab the free Story Angle Finder here: https://www.startmeuppr.com/freestoryangle/

Stop guessing what your PR angle is. We'll tell you — for free. No pitch, no catch, no subscriptions. Just your story.Li...
06/02/2026

Stop guessing what your PR angle is.

We'll tell you — for free. No pitch, no catch, no subscriptions. Just your story.

Link in the comments ⬇️

05/13/2026

Our Founder, is having an amazing experience at Websummit Vancouver 2026!

Check it out! 😍

$15K/month PR agency or a roadmap that actually works?Here's the thing: Most founders don't need a retainer. You need a ...
04/29/2026

$15K/month PR agency or a roadmap that actually works?

Here's the thing: Most founders don't need a retainer. You need a toolkit.

Big agencies sell you on complexity, hand you off to a junior, and your voice gets lost in their system. You're paying for their process, not your story.

The Anti-Agency Playbook breaks down why the traditional model is broken—and what founders actually need to own their narrative, pitch with confidence, and get real coverage.

No subscriptions. No gatekeepers. Just you, your story, and a step-by-step path to media that matters.

Link in comments and check out our blog post here: https://www.startmeuppr.com/the-anti-agency-playbook-why-founders-need-a-different-pr-toolkit/

We’re excited to support Roots to Sky: Poetry, Story & Song as a sponsor! 📸On April 11 at , Roots to Sky is bringing a...
04/09/2026

We’re excited to support Roots to Sky: Poetry, Story & Song as a sponsor! 📸

On April 11 at , Roots to Sky is bringing a powerful mix of , music and poetry while raising critical funds for Q***r and Trans youth arts programs in Calgary.🏳️‍🌈🏳️‍⚧️♥️ 

The lineup is a powerhouse of local talent including:
- Calgary’s current Poet Laureateyyc - local author, poet and Lieutenant Governor’s Emerging Artist Award recipient
- Spoken Word Pioneer
- JUNO Recognized Artist
🎙️And More

If you’re looking for a meaningful way to mark , this is it.

Come celebrate, connect, and be part of something that centres community and storytelling! 

 

We’re excited to support Roots to Sky: Poetry, Story & Song as a sponsor! 📸On April 11 at , Roots to Sky is bringing a...
04/09/2026

We’re excited to support Roots to Sky: Poetry, Story & Song as a sponsor! 📸

On April 11 at , Roots to Sky is bringing a powerful mix of , music and poetry while raising critical funds for Q***r and Trans youth arts programs in Calgary.🏳️‍🌈🏳️‍⚧️♥️

The lineup is a powerhouse of local talent:
🎙️, the current Calgary Poet Laureate
🎙️ a local author, poet and Lieutenant Governor’s Emerging Artist Award recipient
🎙️ a spoken word pioneer
🎙️ a recognized musician
🎙️And more

If you’re looking for a meaningful way to mark , this is it.

Come celebrate, connect, and be part of something that centres community and storytelling!

04/07/2026

Buzzwords dilute credibility fast. Clear angles, strong hooks and newsroom aligned messaging create authority in competitive markets ⚡ This is for founders who want media attention that feels relevant, not automated.
Comment MEDIA and we will send you the link.

04/01/2026

High agency fees are not the only path to media coverage. Early stage founders and SaaS teams can secure press with the right media release structure and pitch strategy 💡

Designed by newsroom insiders, this toolkit delivers practical guidance without ongoing contracts. Serious visibility, accessible price.

Comment MEDIA and we will send you the link.

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