Start Me UP PR

Start Me UP PR Start Me UP PR Inc. is Content, Media Relations & Story Strategy. https://www.startmeuppr.com/

5 news angles journalists actually respond to. Which one is yours?1️⃣ David vs. Goliath — You're the underdog challengin...
06/17/2026

5 news angles journalists actually respond to.

Which one is yours?

1️⃣ David vs. Goliath — You're the underdog challenging a big player or a broken system. Journalists love this. It writes itself.
2️⃣ Human Interest — A personal story with emotional stakes drives the announcement. Not just a founder origin story. Real stakes for real people.
3️⃣ Trend / Movement — Your story is part of a larger shift already happening. You're evidence of something bigger.
4️⃣ Data / Research — You have surprising numbers that challenge what people think they know. Journalists will build an entire piece around one good data point.
5️⃣ Innovation — A genuinely new approach to an old problem. Not "new product." New *solution*.

Pick ONE. Pitches with one sharp angle beat pitches with five blurry ones every time. Not sure which one fits?

The Story Angle Finder helps you figure it out in 5 minutes. Free.

Link in comments!

Before you write a single word of a press release, you need to answer one question.👇 ❌ Not "what are we announcing?" ✔️ ...
06/16/2026

Before you write a single word of a press release, you need to answer one question.👇

❌ Not "what are we announcing?"
✔️ "Who gives a f*ck about this — and why?"

We've reviewed thousands of pitches in 15 years in newsrooms. The ones that got covered all passed a version of this test before the founder wrote a single word.

The ones that got deleted? They skipped it.

The Story Angle Finder is the diagnostic we wish every founder had before they ever opened a pitch email.

It's free. It takes 5 minutes. And it will save you from sending a press release that answers the wrong question.

Link in comments to get started!

Founders do not need another thing on their to-do listPR becomes a nightmare when you make it harder than it needs to be...
06/15/2026

Founders do not need another thing on their to-do list

PR becomes a nightmare when you make it harder than it needs to be.

AI Media 101 gives you:
🤖Ready-to-use prompts for every step of your media campaign
🤖Works with Claude, ChatGPT & more — no switching tools
🤖Prompts for pitching, press releases, media lists, follow-ups, and more
🤖Built by journalists who know what makes a great story

Save time, money, and write a press release that actually gets covered.

Visit the link in the comments to get started.

Most founders think their PR problem is a writing problem.It's not. It's an angle problem.You can write the most polishe...
06/12/2026

Most founders think their PR problem is a writing problem.
It's not. It's an angle problem.

You can write the most polished press release of your life — perfect format, good quotes, clean boilerplate — and still get zero responses. Because the story angle is wrong.

The "Who Gives a F?" test is the first thing journalists run on your pitch.
Before they read a word of the body copy. Before they check the quote. In the subject line.

If your announcement doesn't pass, nothing else matters.

The Story Angle Finder walks you through the test before you write anything.

Link in comments!

Most founders flip the switch on owned, earned, and paid media all at once. Then they wonder why nothing is landing.Acti...
06/05/2026

Most founders flip the switch on owned, earned, and paid media all at once. Then they wonder why nothing is landing.

Activation isn't strategy. Sequence is.

Owned comes first. It's the story a journalist reads the moment they Google you. If that story isn't sharp, nothing else matters.

Earned follows. Real coverage is the byproduct of a narrative clear enough to pull reporters in on its own.

Paid lands last. It amplifies what's already resonating, not what you wish would.

Run them in the wrong order and you're funding noise. Run them in the right order and every dollar compounds.

The story comes first. The channels come second.

A press release is not a story. It's a ransom note.Don't hand it to AI or a junior account manager, and that will run it...
06/04/2026

A press release is not a story. It's a ransom note.

Don't hand it to AI or a junior account manager, and that will run it through the same template they used last week for a fintech, a fitness app, and a frozen yogurt brand. Your voice disappears. Your angle softens. Your name lands in a pitch that sounds like everyone else's.

The founders who win coverage stopped pitching and started owning. They drive the narrative. They choose the angle. They decide which moment matters and why it matters now.

A tailored media strategy isn't something you outsource to a stranger reading your one-pager for the first time. It's something you build, sharpen, and steer. If you're going to empower that story through AI, know how to prompt it to drive the narrative.

Own the wheel. Own the story. Grab the free Story Angle Finder and start driving 👉 https://www.startmeuppr.com/freestoryangle/

96.57% of startup pitches fail.Not because the products are weak. Because the pitches are.Here's what we see again and a...
06/03/2026

96.57% of startup pitches fail.

Not because the products are weak. Because the pitches are.

Here's what we see again and again with founders:

Most pitch the company. Journalists need a story.
Most lead with the launch. Newsrooms care about the angle.
Most chase coverage. The ones who land it build relevance first.

The math is brutal, but the fix isn't. It starts with knowing which story you're actually telling, before you write a single line of a pitch.

That's exactly what we built the Story Angle Finder for. It walks you through the test journalists run on your pitch in the first three seconds, so you stop pitching into the void and start landing real conversations.

Grab it free here: https://www.startmeuppr.com/freestoryangle/

96.57% of media pitches get ignored.Let that sink in. You spend hours crafting the perfect press release, hit send, and ...
06/03/2026

96.57% of media pitches get ignored.

Let that sink in. You spend hours crafting the perfect press release, hit send, and it disappears into a black hole. Most founders assume it's a writing problem. It's not. It's an angle problem.

Here's what we see all the time: founders pitch the product. Reporters cover the story. Those are two very different things.

The fix is simple but it takes a mindset shift. Lead with the shift, not the launch. What's changing in your market? Who's affected? Why now? Answer those three questions, and your pitch stops sounding like a press release and starts sounding like a tip a journalist actually wants.

Newsworthy beats clever every single time. 🔥

If you're tired of writing pitches that go nowhere, we built a free tool to help you find the angle before you write a single word.

Grab the free Story Angle Finder here: https://www.startmeuppr.com/freestoryangle/

Stop guessing what your PR angle is. We'll tell you — for free. No pitch, no catch, no subscriptions. Just your story.Li...
06/02/2026

Stop guessing what your PR angle is.

We'll tell you — for free. No pitch, no catch, no subscriptions. Just your story.

Link in the comments ⬇️

05/13/2026

Our Founder, is having an amazing experience at Websummit Vancouver 2026!

Check it out! 😍

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