10/18/2026
Google dropped a big one today 👇
You can now tell Google Ads which channels get your budget FIRST. Rank Search, Shopping, Performance Max, and Demand Gen as High or Low priority — High gets fully funded before a dollar goes to Low.
You can also cap Low-priority channels at a % of daily spend. Finally: test Search partners and Display without the all-or-nothing gamble.
Heads up: the old Display Network spend setup disappears in Feb 2027. Set it to Low + 50% cap to keep things as they are.