10/15/2026
We have had to move to a new page due to ongoing administrative challenges. Go follow us here before November 30th: Canadian Beef Check-Off Agency
We'll be posting on both pages until then, but this page will stop being updated after November. If you want to keep getting our updates, follow the new page now!
Your check-off at work: Annual consumer research from the Public and Stakeholder Engagement program found that 90 percent of Canadians agree beef is safe, 86 percent agree it is healthy, and 79 percent agree the industry treats animals humanely. It also found that 74 percent see beef as an environmentally friendly food choice, up 14 percentage points since 2023.