05/27/2026
A new platform launches and suddenly everyone's on it. A competitor starts posting Reels and it feels like you should be too. Someone tells you to just use AI.
But before you add anything new to your marketing mix - or ditch something that feels like it isn't working - it's worth asking one question:
does this support what my business is trying to achieve right now?
Your marketing tactics should follow your business strategy. When it's the other way around, you end up busy but not moving forward.
Start there and the rest gets a lot simpler.