09/04/2026
Most business owners have never checked this, and it is quietly costing them customers.
Your business name, address, and phone number should match exactly across every directory that lists you - Google, Yelp, Facebook, industry directories, the Chamber of Commerce site, all of it. Not close. Exactly.
When those details do not match - an old suite number here, a missing hyphen in the phone number there - search engines read it as a sign that your business information is unreliable. That uncertainty shows up as lower rankings, even when everything about your actual business is fine.
We run a full citation audit on every new client for exactly this reason. It is unglamorous work. It also matters more than most of what gets sold as SEO.
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