08/18/2026
Wonder Pens began with a fountain pen, a gift from Jon to Liz, and grew into a beloved family-run Toronto stationery shop built around the enduring pleasure of putting pen to paper. Since opening in 2013, their world has celebrated analogue rituals: correspondence, calligraphy, journalling, paper, ink and the simple act of slowing down.
For their new identity, we endeavored to capture that same sense of discovery. We created an illustration-led system filled with curious characters, objects of wonder, elements by hand and the idea that the pen is the starting point. A visual world inspired by the magic of traditional storytelling and imagination.
Wonder Pens is also a family adventure. The Chans have travelled with their children through Japan, visiting stationery trade shows, workshops and manufacturers, turning the business into a kind of travelling classroom in craft, curiosity and making.
Wonder Pens represents what independent businesses bring to our neighbourhoods: character, specificity, community and colour. A local world built through family, obsession, imagination and a genuine love for the craft.