07/08/2025
How Merging Competing Pages Boosted Rankings? 🤔📈
Is your website struggling with multiple pages targeting the same keyword? You’re not alone. In this case study, our Organic Performance Manager, Richard Holman, explains how one client’s SEO performance dropped due to internal keyword competition, where multiple pages were competing for the same search terms, confusing Google and diluting the site’s authority. 🔎📉
The solution? A powerful SEO strategy: consolidating similar content into one high-value page. Once the duplicate pages were merged, Google received a stronger and clearer signal, improving the ranking of the unified page. The result? Higher keyword rankings, improved traffic, and a more focused search presence. 📊🚀
This real-world example shows the importance of keyword mapping, on-page SEO cleanup, and page consolidation in modern SEO. Whether you're a digital marketer, content manager, or business owner, learn how to avoid common SEO pitfalls and boost your site’s visibility with smart optimization tactics. 💼✅📈