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Inertia Agency Helping local businesses to sell more and generate more leads through social media marketing

10/10/2026

Two problems most installers don’t see. Referred customers still look you up before they call. And homeowners who’ve never heard of you have no way to find you.

I’m looking for a few installers to try something with. Comment “INSTALLS” and I’ll show you what we’d do about it.

04/10/2026

Dutch solar installers, the rules are about to change.

From January 1st, exporting unused solar power won’t pay what it used to. Homeowners who install before the deadline lock in the old deal. After that, it’s a different conversation.

Comment INSTALLS if you want to know what your ads should look like once this kicks in.

01/10/2026

Think Facebook ads don’t work for solar? It’s not the platform, it’s how most installers run them.

Comment INSTALLS and I’ll show you what actually moves the needle.

27/09/2026

“Referrals are free.”

That’s what most installers tell themselves.

Until referrals slow down, your pipeline disappears, and you realise you’ve built your business on something you don’t control.

A predictable lead flow means you’re not sitting around hoping someone recommends you.

You’re putting your business in front of homeowners who are actively looking for solar.

Referrals are great.

Depending on them for growth isn’t.

If you’re a solar installer and want a predictable flow of homeowner enquiries, DM me INSTALLS.

A solar company came to us to run ads for them. Here’s what happened.We built two campaigns, one for installations, one ...
03/09/2026

A solar company came to us to run ads for them. Here’s what happened.

We built two campaigns, one for installations, one for panel cleaning, and let the data decide what actually worked.

80 leads in the first month. €225.58 spent total.

The panel cleaning side moved fast, deals closed and paid, more sitting ready to go, hitting around 4x ROAS after just 2 weeks live.

The installation side is still working through its sales cycle. That’s normal, solar installs close at 10-20%, and they take longer than panel cleaning. No surprises, just a longer road.

This is what an honest first month actually looks like. Not the highlight reel version, the real one.

If you’re a solar installer looking for real, screened leads instead of guessing, DM «INSTALLS» and I’ll show you what this could look like for your business.

26/08/2026

If I was a solar installer and I wanted to get more customers by posting on social media, this is exactly how I'd do it. Comment "INSTALLS" if you want the full breakdown.

16/08/2026

Most ads fail because they answer a question nobody is asking.

Nobody walks around thinking about their solar panels. So we showed people the problem first, then gave them a reason to act now instead of eventually.

25% off, deadline attached. That’s it.

Four leads on four euros, day one.

Comment SOLAR and I’ll show you how to build this for your business.

15/08/2026

I hear this all the time from installers. Paid for leads, and not one of them picked up the phone or is qualified.

Perhaps that’s the issue in the first place. Paying. In order for someone to buy from you they need to trust you and trust comes from visibility. Visibility comes from being active on your social media platforms.

Comment “INSTALLS” and I’ll show you how to do this for your business.

solarindustry

14/08/2026

Should we Keep this temporary logo or not?

10/08/2026

Word-of-mouth won’t get you to 20+ installs a month in today’s market. If you want to scale your solar business, you need a predictable pipeline you actually control.

Stop fighting over shared leads and start claiming your own zip codes.

Comment INSTALLS below to see how we help stateside solar crews build a pipeline of exclusive, pre-screened leads.

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Larnaca
7560

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