03/09/2026
A solar company came to us to run ads for them. Here’s what happened.
We built two campaigns, one for installations, one for panel cleaning, and let the data decide what actually worked.
80 leads in the first month. €225.58 spent total.
The panel cleaning side moved fast, deals closed and paid, more sitting ready to go, hitting around 4x ROAS after just 2 weeks live.
The installation side is still working through its sales cycle. That’s normal, solar installs close at 10-20%, and they take longer than panel cleaning. No surprises, just a longer road.
This is what an honest first month actually looks like. Not the highlight reel version, the real one.
If you’re a solar installer looking for real, screened leads instead of guessing, DM «INSTALLS» and I’ll show you what this could look like for your business.