DMEXCO

Wegbeschreibung Website

Save the Date: September 23 & 24, 2026! DMEXCO is Europe’s leading digital marketing & tech event.

We bring together industry leaders, marketing and media professionals, and tech pioneers to set the digital agenda. Both globally informed and locally focused, DMEXCO offers an ecosystem with seminars, debates, expositions, and masterclasses outlining the future of the digital economy and driving market value. In Cologne, we set the benchmark as a network and business platform for the digital economy. Decision-makers continue to educate themselves and be inspired, make contacts and conclude deals. DMEXCO is the place where the digital business of tomorrow can be experienced today.

14/10/2026

From disconnected channels to seamless conversations. 💬

How can brands create a truly unified customer journey?

In the Masterclass “The Conversational Symphony: How Brands are Unifying the Modern Omnichannel Journey”, Anna Augsburger, Senior Partner Marketing Manager, and Clothilde Beaussant, Senior Account Director at Sinch, join Fabian Hielscher, Market Lead RCS for Business in Germany at Google, and Lucas Bergström, VP ISV Partnerships at SAP, to explore how RCS and conversational marketing connect marketing, sales, and customer care. 🚀

🎬 Watch the full Masterclass on demand: https://bit.ly/4hX2H2a

🤝🏼 More on AI-powered engagement? Discover “Winning the Loyalty Game: Adler Mannheim’s Power-Plays for Fan Engagement with AI and Unified Data”: https://bit.ly/4dC6px0

14/10/2026

Agentic AI is transforming marketing. But what does that mean for advertising effectiveness? The HORIZONT Werbewirkungsgipfel Austria on November 3, 2026 will bring together data, real-world insights, and industry perspectives.

https://www.werbewirkungsgipfel.at/

Sponsored

09/10/2026

PROGRAMMATIC SPAIN is the leading independent media of AdTech in Spanish language. We publish the latest news, AdTech & AI Landscapes. We host different market events (DOOH, CTV, Retail Media). We also have a streaming channel, PROGRAMMATIC TV with different programs, both on YouTube and Podcast.

More information via link in the first comment.

Sponsored

08/10/2026

Over 40% of Gen Z wish that they were born in a time where social media didn’t exist. For brands, trust and intention matters more than ever. 💻

Directly after his session “Design the Exit: How to stop filling the feed and start fueling a life”, we caught up with Greg Owens, VP International at Pinterest, to talk about what discovery looks like in an AI-driven world.

From the changing landscape of search to the future of Pinterest, Greg explores how evolving platforms and behaviors are shaping the way people discover, engage with and experience content.

And one thing is clear: the future of discovery isn’t about keeping people scrolling. It’s about helping them find what matters and move from inspiration to action. 💡

🎥 Watch the full interview for Greg’s take on AI, search and what brands should be ready for in 2026.

07/10/2026

Will AI make agencies obsolete – or more valuable than ever?🚀

In the new DMEXCO Podcast, Verena Gründel talks to Chris Jungjohann, CEO of Ogilvy Group Germany, about how AI is reshaping the agency business, what WPP’s transformation means for creatives and why human ideas could become even more valuable in a “sea of sameness”.

They also discuss where agencies can still create real value, how roles and skills are changing and why measurable growth remains at the heart of the business. 💻

🎧 Listen to the new episode now. Link in the first comment.

07/10/2026

🎤 We want to know: How do you stay iconic without standing still?

Two iconic brands. Two very different worlds. One shared challenge: staying relevant while staying true to what makes you, YOU.

We caught up with Ana von Hutten, Marketing Director EMEA at Mattel, and Jennifer Treiber-Ruckenbrod, Global CMO MINI at BMW Group to talk about evolution, emotion and what it takes to build brands that people don’t just recognize – but feel connected to. ❤️‍🔥

Turns out staying relevant isn’t about chasing every trend. It’s about knowing what should never change and what absolutely has to. 💡

06/10/2026

The Best Brand Collab Award is back! 🏆

Together with Campaign Germany and the VideoDays Festival, DMEXCO is once again looking for the best collaboration between creators and brands in 2026. ✨

Whether you’re a brand, agency, creator or management: if you’ve worked on a collab you’re proud of, this is your chance to put it in the spotlight. 🚀

Participation is free, submitting only takes a few clicks, and entries are open until 9 October 2026.

The award will be presented on 29 October in Cologne as part of the VideoDays Awards in front of 700 invited guests. 🙌

👉 Submit here: https://videodays-festival.com/collab-award/

06/10/2026

A big shoutout to our media partners! 🙌

Thank you for being part of DMEXCO 2026 and for helping us bring the topics, trends and voices of the digital industry to an even wider audience. 🚀

We are so grateful to Adformatie, Admanagerforum, BIZIBL Marketing, Business Punk, brand eins, Digiday, Digital Bash, European Supermarket Magazine, Frankfurter Allgemeine Premium, FOCUS BUSINESS, m&k, HORIZONT, Handelsblatt KI Circle, KI Marketing Magazin, marketing-BÖRSE, MEEDIA, heise online, MKD, OnlineMarketing.de, Programmatic Spain, smartville digital, Startup Insider, StartupValley, t3n, Tech.eu, VideoWeek and W&V for your coverage, insights and expertise.

Your support helped to make DMEXCO 2026 the place for exchange, inspiration and new perspectives that it was. ✨

We’re happy to have you on board and look forward to everything still to come. 💫

02/10/2026

Couldn’t catch every session at DMEXCO 2026? We’ve got you. 👀

All sessions are now available on demand, so you can catch up on what you missed or rewatch your favorites anytime. 🎥

Already had a DMEXCO ticket? Just log in with your existing account.
No ticket? You can register for free and get access to all sessions, too.

👉 Free registration: https://bit.ly/4y2MHSD

▶️ Watch all sessions here: https://bit.ly/4jBJINb

Time to catch up on the talks, ideas and takeaways from DMEXCO 2026. ✨

02/10/2026

Note to myself: More content DOES NOT mean more attention. 📣

We caught up with Ann-Katrin Schmitz, Founder of Baby got Business, on the impact of AI in the creator economy and what actually moves people to stop scrolling.

AI makes content faster and easier to produce. But if everyone can make more, what makes content REALLY worth watching? 👇

"Maybe it’s not about going viral anymore. Maybe it’s about creating something AI can’t: a real connection with a community."

And for Ann-Katrin, DMEXCO is exactly that: familiar faces, familiar energy and a very special "kölsches Jeföhl". ❤️

Adresse

Messeplatz 1
Cologne
50679

Website

https://dmexco.com/

Benachrichtigungen

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