Influence Communications

30/09/2025

At Influence Communications Group, we are proud to have been part of the CIB Egypt Egyptian Squash Open 2025; a tournament that brought the world back to the glass court at the Giza Pyramids.

Over 150 players from 29 countries came together in Egypt, competing for one of the biggest titles on the global squash calendar. More than a sporting event, it was a celebration of legacy, collaboration, and ambition on one of the world’s most iconic stages.

An unforgettable championship that once again placed Egypt at the center of world sport.

03/09/2025

05/08/2025

Ownership hits differently when it comes with a system.
Mention built the narrative to show what Connect Homes really offers: the chance to run your own real estate business as a franchise partner with full tools, full support, and full confidence.
This isn’t a dream. It’s a playbook.
Mention
Islam Fawzy

22/07/2025

Another successful campaign by Mention, our digital arm at Influence Group, delivering a bold Reels-first experience for EGBANK Drive Now service — a scroll-stopping vertical series that made car financing faster, easier, and more relatable than ever.

25/05/2025

When a visionary project like Shark Tank Business Park is born — the first of its kind globally — Influence Group is always the one to make it the talk of the town on the local, regional, and international levels!

As Madinet Masr, in collaboration with Sony Pictures Entertainment, IMP, and Shark Tank, launched a bold, one-of-a-kind business destination in Cairo, Influence Group proudly took on the role of igniting global and regional media momentum, turning this local milestone into a global headline.

As Robert Herjavec stated, “Launching the first of its kind in the world, Shark Tank Business Park gives global entrepreneurs and investors a community like home. I can’t believe no one has done this before — and I believe you’ll see this replicated all over the world. You can’t keep a great idea down.”

We at Influence Group are proud to have spearheaded the international and regional media coverage for the launch of Shark Tank Business Park by Madinet Masrr, in collaboration with Sony, IMP, and ievents.
As Robert Herjavec stated, “Launching the first of its kind in the world, Shark Tank Business Park gives global entrepreneurs and investors a community like home. I can’t believe no one has done this before — and I believe you’ll see this replicated all over the world. You can’t keep a great idea down.”
From major digital platforms to high-caliber local, regional, and international media outlets, this launch was not just well-attended; it became the region’s boldest business event, drawing over 900 distinguished guests, including:

* Robert Herjavec – Shark Tank US star & CEO, Cyderes
* Arch Dyson – Senior Production Consultant, Sony Pictures Entertainment
* Abdallah Sallam – President & CEO, Madinet Masr
* Ahmed Tarek Khalil – Founder & CEO, Allianz Middle East
* Ahmed El Sewedy – CEO, Elsewedy Electric Group
* Mohamed Farouk – Chairman & CEO, Mobica
* Ayman Abbas – CEO, ADES International Holding
* Amr Mansi – Co-founder, IMP & CEO, ievents

Shark Tank Business Park is the first of its kind worldwide.
From major digital platforms to high-caliber local, regional, and international media outlets — this launch was not just well-attended; it became the region’s boldest business event, drawing over 900 distinguished guests, including: hat foster collaboration, creativity, and well-being.

Spanning 20 acres and 16 buildings, the first phase will be delivered by 2029 with an investment exceeding EGP 47 billion.

Through powerful media orchestration and unmatched regional insight, Influence Group helped place Egypt at the center of global conversations around entrepreneurship, innovation, and future-forward investment.
Inspired by the success of the Shark Tank format, the development reimagines the future of business spaces, offering a fully integrated ecosystem with rooftop terraces, gaming pods, lush brainstorming gardens, and coworking hubs that foster collaboration, creativity, and well-being.
Proud to lead the narrative — and to always be the name behind the noise.

18/05/2025

A remarkable evening celebrating Swiss-Egyptian collaboration.

Influence Group was honored to attend the SwissCham Gala Dinner in Cairo—an event that brought together key figures from Egypt’s political, diplomatic, and business communities. Our subsidiary, IPA (Influence Public Affairs), proudly serves as SwissCham’s strategic partner for public affairs, and we were pleased to witness the growing impact of this partnership in action.

The evening was graced by esteemed leaders, including H.E. Amr Moussa, H.E. Dr. Rania Al-Mashat, Minister of Planning and International Cooperation, H.E. Lieutenant General Mohamed Abbas Helmy, Minister of Civil Aviation, and H.E. Mohamed El Shiny Minister of Public Business Sector, among many other distinguished guests. Their presence reflected the importance of dialogue and engagement in shaping the future of bilateral cooperation.

We extend our sincere appreciation to SwissCham for the kind invitation and their continued trust. We look forward to building on this strong foundation and advancing our shared goals in the years ahead.

12/05/2025

Money Fellows raises $13 million to expand financial inclusion and redefine digital finance in Africa.

At Influence Communications, we are proud to be part of this strategic milestone for our client Money Fellows, Africa’s leading fintech platform, as they secure $13 million in new funding—bringing their total investment to over $60 million.

This isn’t just a funding round. It’s a business signal of scale, credibility, and long-term impact.

With over 8.5 million users and 350+ regional partners, Money Fellows continues to modernize traditional savings systems by offering a secure and scalable digital alternative. The capital will drive their expansion into key regional markets—including Morocco—and enhance their already transformative platform.

At Influence Communications, we are proud to be part of this strategic milestone for our client Money Fellows, Africa’s leading fintech platform, as they secure $13 million in new funding, bringing their total investment to over $60 million.ng access to savings, credit, and investment tools.

05/05/2025

Capital, when aligned with vision, becomes more than a transaction. It becomes a statement of influence.

We are proud to support the latest milestone of our client IMKAN Misr, whose strategic capital increase—from EGP 881 million to EGP 2.56 billion—marks not just financial growth, but a bold step forward in reshaping Egypt’s real estate future.

Through this capital increase and newly announced partnerships, IMKAN Misr reaffirms its ambition to lead with vision, sustainability, and strategic urban solutions, powered by one of the most expansive integrated real estate projects in the region: Alburouj.

We’ve worked side by side to highlight and communicate the impact of this milestone across regional stakeholders, business leaders, and investors.

Strategic outcomes delivered:
- A capital increase of 1.68 billion EGP in under 12 months
- Expansion of the Alburouj project with over 960 new units under development
- Renewed trust from shareholders and international partners
- Deepened alignment with Egypt’s national vision for real estate exports

We are proud to play a part in shaping this milestone alongside IMKAN Misr. Here's to continued growth, trust, and partnerships built on strategic impact.

20/04/2025

A Milestone for Egypt’s PR Industry: Launch of First National PR Association and Global Alliance Membership Announced at Narrative Summit 2025

The launch of the first national public relations association in Egypt marks a pivotal moment in the country’s communications landscape, establishing the first entity of its kind in North Africa to officially join the Global Alliance for Public Relations and Communication Management.

Announced at Narrative Summit 2025, the association brings together five of Egypt’s most prominent communications and PR groups under one unified board, with a shared goal of shaping the future of the industry through collaboration, talent development, and a globally aligned vision.

The founding board members include Dr. Halim Abou Seif, CEO of Rada PR; Mohamed Abdel Kader Emara, CEO of Influence Group; Lamia Kamel, CEO and Managing Director of CC Plus; Mai Abaza, CEO of Publicist Inc.; and Rania Azab, CEO of 4PR Group.

The official affiliation with the Global Alliance was announced in a symbolic ceremony during the summit’s closing session. Stephen Shepperson-Smith presented Egypt’s membership certificate in the presence of Professor Justin Green, President & CEO of the Global Alliance, and board member Irene Lungu Chipili.

More details to be announced soon.

A historic first for Egypt’s PR industry

30/03/2025

Warm wishes for a joyful and blessed Eid.

27/03/2025

Honored to have curated an unforgettable media experience for the launch of the new HUAWEI nova 13 Series at the iconic Abdeen Palace! Hosted by HUAWEI, the exclusive Sohour event brought together 200+ guests, from media representatives to top influencers, to celebrate innovation in a festive setting.

CEO James Qianq highlighted HUAWEI’s leadership in foldable technology and global smartphone success, while attendees got hands-on with the latest devices, including the HUAWEI MatePad Pro 13.2 and HUAWEI Mate X6. A night of technology, culture, and unforgettable moments!

27/03/2025

Proud to have led the media hype and full event management for Electrolux Group’s latest announcement, ensuring a powerful and well-orchestrated communication strategy. Following a thorough evaluation, Electrolux has decided to retain its business operations in Egypt, reinforcing its commitment to the market.

With our subsidiaries, Influence-PR and Influence X , we delivered a seamless experience, strategizing media outreach and executing high-impact event that amplified this major decision. Looking forward to continuing to shape industry-defining moments!